International Social MediaRecruitment Project

Young Sales Professionals for an international software corporation

Overview

• Company: Oracle Corporation• Occupation: Multinational Software Company• No of employees: 136.000• Objective: Looking to hire Cloud Sales Reps across

several European countries

MrWork divided the campaign in 2 phases.

• Phase 1: MrWork conveyed to the target audience what it means to work within the Oracle Sales cloud division. This was done by running campaigns with several blog posts and testimonials by Oracle employees.

• Phase 2: The relevant audiences were targeted with the job openings. MrWork used remarketing campaigns for this phase. The project spanned 14 countries in Europe and ran for approx 2 months.

Campaign Goals

1. Increase the awareness among the target audience about the opportunities of working at Oracle.

2. Improve direct applications for all job openings

The Campaign• The campaigns initially began in The Netherlands, Germany,

the U.K., the Czech Republic, Poland, Denmark, Sweden, Egypt, United Arab Emirates, Spain, Ireland, Austria and Finland.

• Due to the success (at least 150 hires) the campaign was prolonged and moved to the APAC countries Australia, Indonesia, India, Singapore and Malaysia.

Campaign Elements

Ad forms: Sponsored content posts (timeline and video), group postings

Media: Video, Image postsTargeting: Young Professionals with

a software sales background

Specifics: Current position, current employer, age, region, likes, gender and degree

Devices: 50% mobile, 50% desktop

Ad forms: Timeline ads, retargeting Media: Video, Image posts

Targeting: Young Professionals with a software sales background

Specifics: Interests, age, region, likes, gender and degree

Devices: 90% mobile, 10% desktop

Campaign Elements

Ad forms: Sponsored Tweets

Media: Video, Image posts

Targeting: Young Professionals with a software sales background

Specifics: Interests, age, region, likes, gender and degree

Devices: 90% mobile, 10% desktop

Campaign Results & Stats

•Impressions: 5.665.157•Reach: 1.156.082•Clicks: 20.331•Completed Video’s: 3.596•Engagement: 1.418

Direct Hires

150+

Campaign examples: https://www.facebook.com/?feed_demo_ad=6053977644364&h=AQDrYwH5q18fcCqa

https://www.facebook.com/?feed_demo_ad=6046177341764&h=AQDVzmKQYFBuUkIo

For further information

Contact: rob@mrwork.co.uk