Recruit for Taglit-Birthright with social Media
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TAGLIT-BIRTHRIGHT
Ways to Use Social Media to recruit for the free 10-day trip to Israel
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THE GOAL
HAVE STUDENTS SIGN UP WITH PAID DEPOSITS
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IDEAS. PICTURE YOUSELF IN ISRAEL PHOTO CONTEST
. VIDEO AD WITH FLAPPYBIRD PARODY
. INSTAGRAM/FACEBOOK/TWITTER #HASHTAG PHOTO CONTEST
. ISRAEL PHOTOBOOTH WITH I LOVED THE __________ POLAROAD CAMPAIGN
. COUNTDOWN TO REGISTRATION
. BEAT THE FOMO
. Relive a BRI itinerary through photos
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MAIN IDEA
SOCIAL MEDIA IS ABOUT SHARING. GET YOUR STUDENTS TO SHARE WHATEVER IDEA YOU COME
UP WITH THEIR FRIENDS, WHO WILL SHARE IT WIH THEIR FRIENDS.
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PICTURE YOURSELF IN ISRAEL
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WHY THIS WORKED
. INCENTIVIZED WITH A PRIZE. PICKED STUDENTS WITH HIGH SOCIAL CAPITAL
. THE MUSTACHE. THE STUDENT IN THE PHOTO DIRECTED TRAFFIC
TO THE FACEBOOK PAGE
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FLAPPY BIRD PARODY VIDEO
CREATE A VIDEO OF SOMEONE PRETENDING TO PLAY FLAPPY BIRD BUT REALLY IS A VIDEO OF
SOMEONE TRYING TO REGISTER BEFORE 2/19.
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THE IDEA
. NO LONGER THAN 30 SECONDS. USE ACTORS WITH HIGH SOCIAL CAPITAL
. PLAY OFF POPULAR CULTURE
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HASHTAG PHOTO CONTEST
. ASK ALUMNI TO POST OLD BRI PHOTOS WITH A HASHTAG YOU DETERMINE WITH THE LINK TO REGISTER
. DOING SO WILL ENTER THEM INTO A CONTESTTO WIN SOMETHING
. PERSONALLY ASK FRIENDS TO DO IT.
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GIANT POLOROID PHOTO SHARE
I LOVED THE __________ IN ISRAEL.
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COUNTDOWN TO REGISTRATION
. X DAYS TO SIGN UP - AVOID THE FOMO. ENCOURAGE ALUMNI TO TAG FRIENDS WHO
HAVEN’T GONE
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KEYS TO SUCCESS. TRACKING REFERALLS
. VANITY URL . BEING CONSISTENT
. GRASS ROOTS AND HARD WORK. INCORPORATE OTHER GROUPS
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MORE KEYS TO SUCCESS. POSTING ADS AROUND THE BUILDING
. CHALKING ON CAMPUS. TABLING
. ALUMNI, ALUMNI, ALUMNI. CHANGE COVER PHOTO WITH A LINK
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WHEN IS THE BEST TIME TO POST?
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LIKES, COMMENTS AND SHARES
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LET’S BRAINSTORM
???
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TRENDS IN SOCIAL MEDIAFACEBOOK PAPER
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TRENDS IN SOCIAL MEDIAUPDATE TO ADMIN
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TRENDS IN SOCIAL MEDIAEdit Look Back Video