Mobile Augmented Reality

Mass Market andBusiness Opportunities

- www.hoppala.eu - Marc René Gardeya

www.hoppala.eu

Marc René Gardeya, Founder and CEO

- www.hoppala.eu - Marc René Gardeya

Mobile Augmented Reality

What it is and how it worksMass market

and business opportunities„Berlin Wall 3D“

- www.hoppala.eu - Marc René Gardeya

airtaggingoptic internet

synthetic environment

Augmented Reality

- www.hoppala.eu - Marc René Gardeya

- www.hoppala.eu - Marc René Gardeya

It‘s been there before

Tom Caudell

- www.hoppala.eu - Marc René Gardeya

How it works

CameraScreen

LocationDirection

Information- www.hoppala.eu - Marc René Gardeya

gps compass

MarkerlessTracking

- www.hoppala.eu - Marc René Gardeya

MarkerbasedTracking

- www.hoppala.eu - Marc René Gardeya

works everywhere needs markersonly outside works inside

Markerless Markerbased

- www.hoppala.eu - Marc René Gardeya

Augmented Realityis to become the emerging

Mass Medium

- www.hoppala.eu - Marc René Gardeya

New devices

New medium

Mass adoption

History repeating

- www.hoppala.eu - Marc René Gardeya

1994 - Multimedia PC

MultimediaDevices

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

1995 - Rich Local Content

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

1996New Medium Gains Traction

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

1996 - Curated Ecosystem

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

1997 - Massive Distribution

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

1998Medium Specific Content

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

Mass MarketAdoptation

1998 - Mass Market

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

2008 - Multimedia Phone

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

2009 - Rich Local Content

- www.hoppala.eu - Marc René Gardeya

2009New Medium Gains Traction

MultimediaDevices

Rich LocalContent

New MediumGains Traction

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

2010 - Curated Ecosystem

- www.hoppala.eu - Marc René Gardeya

Massive Distribution

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

2010 - Massive Distribution

AR Phones sold2009: 10 Mio.2010: 180 Mio.2011: 400 Mio.

2013: 1.300 Mio

- www.hoppala.eu - Marc René Gardeya

Happy easter!Looking forward to see you again!

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

2010Medium Specific Content

- www.hoppala.eu - Marc René Gardeya

MultimediaDevices

Rich LocalContent

New MediumGains Traction

CuratedEcosystem

MassiveDistribution

Medium Specific Content

Mass MarketAdoptation

??? - Mass Market

Now is the timeto start developing!

- www.hoppala.eu - Marc René Gardeya

www.hoppala.eu

- www.hoppala.eu - Marc René Gardeya

Leave a messagefor your friend

Happy easter!Looking forward to see you again!

Place 3D easter eggs from web and mobile

Easter Greetings

- www.hoppala.eu - Marc René Gardeya

- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt

Berlin Wall 3D

- www.hoppala.eu - Marc René Gardeya - www.superimpose.eu - Christian Meinhardt

Berlin Wall 3D

www.hoppala.eu

THANK YO U!Marc René Gardeya, Founder and CEO

- www.hoppala.eu - Marc René Gardeya