Lessons learned: Kill your 100 slide spec and start prototyping instead @ Mobile Monday Berlin
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Transcript of Lessons learned: Kill your 100 slide spec and start prototyping instead @ Mobile Monday Berlin
Lessons learned:Kill your 100 slide spec and start prototyping instead
Niklas Jansen
Co-founder Blinkist
@niklas_jansen
12% People who manage to read everything they want to
85% Of German college
graduates read at least one nonfiction
book within last 12 months
…and digital content is growing even more at fast pace.
Key lessons from non-fiction books
condensed to just 15 min.
Easy reading anytime, anywhere
Blinkist in August 2012:A motivated and ambitious team
First concept contained 64(!) screens
After two month we realized that we were about to fail
Find the problems worth solving.
Read everything you need to know about the „Presentation Secrets of
Steve Jobs?“ in only 15 minutes?
Yes, please!
Discovery Validation Creation Company
Pivot
Search Optimise
Where the magic happens
„Guerilla customer validation“
Read more: http://blinki.st/5peoplemethod
There is nothing you can‘t learn from 5
instead of 500 users.
Discovery & Validation Tools
Lean Canvas Interviews Rapid Prototyping
Customer Validation
Measure yourself by time because time is the only thing that matters.
Customer Validation
Take bugs as an opportunity for great customer support and
build a relationship with your customers.
Customer ValidationBut don‘t think this
gives you the license to ship something crappy.
Thanks!
Feedback and questions please.
@niklas_jansen