2010 November - Mobile 2.0, Berlin: Future of Mobile
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Transcript of 2010 November - Mobile 2.0, Berlin: Future of Mobile
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Rogier van den HeuvelVP Worldwide Sales
The future of mobile advertising
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eBuddy is the world’s largest
independent IM provider
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About 2/3 of the world’s population is
already on mobile
Mobile is BIG
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Mobile internet will soon be larger than desktop internet
Source: Morgan Stanley
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0.8M
Aug 10
17M
Aug 09Aug 08Aug 07
Annual growth: 176%(active mobile users)
eBuddy sees huge growth in mobile users
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Available on almost every phone
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Sending an SMS is more than
100x more expensive than a Ping message
How to generate long-term and sustainable
revenues?
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Reach your
audience
by targeting
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Location basedadvertising will create
an enormous
long tail
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App stores
are here to stay
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Tablet
Desktop
Game consoles
MobileBrowser
Personalentertainment
systems
We envision app stores on all platforms
TV
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eBuddy is downloaded
100M times
Nokia OVI(J2ME)
Android Market
(Android)
App Store (iPhone)
GetJar (J2ME)
eBuddy website (J2ME)
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Second most popular app ever on GetJar
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68M downloads on GetJar; second most popular app ever
1.9M downloads in the Android Market; most popular aggregated IM app in all 77 countries
9.5M downloads in the iTunes store; most popular aggregated IM application
5M downloads in the OVI store; most downloaded IM app
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Emerging markets will be the source of growth
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UK
Indonesia
The ad revenues in the emerging markets are higher than you might expect
Average mobile eCPM for eBuddy
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eBuddy serves
2,5b ads per month
Ads are served in
200+ countries
worldwide
Mobile Advertising is happening…
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eBuddy has experience with
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eBuddy forecasts its mobile ad revenues to
be 1/3 of total ad revenue in 2010
Web
Mobile
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Mobile advertisingis set to be worth $5B by 2015…
What will YOUR share be?