MIS 565 – Advanced Ecommerce

Course Outline

Instructor: Ali HashmiFall 2012

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Introductions

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Ground Rules

IBA Attendance policy will be strictly enforced 4 absences are allowed Be in time to avoid any embarrassments

IBA Grading Plan and policy IBA Plagiarism policy For IBA policy refer:

http://ibaacademicpolicy.wikispaces.com/

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Course Objectives Understanding of E-business/E-commerce Strategy Overview of E-commerce models and Applications: E-

learning, E-government, E-Auctions, Online retailing, Social Networks, etc

Understanding of different components of E-commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc

Understanding of Launching a successful online Business and e-commerce projects

Overview of some of the commercial applications

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Course Topics E-business and E-strategyEC Applications Web 2.0 and Social media networks E-learning and E-government M-commerce Online retailing E-AuctionsEC Support services Online Payment and E-infrastructure Order fulfillment and logistics E-marketing Customer relationship management B2B E-commerce Launching a successful online BusinessOther topics Overview of some commercial applications/technologies that enables e-commerce/e-business

MS Sharepoint Cloud Computing Magento Ecommerce system etc

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Text book

Electronic Commerce 2010, 6th EditionBy Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay,

Peter MarshallPublisher: Prentice Hall

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Grade Distribution

Term exams: 30% Two term exams 15 % each

Homework and quizzes: 20% Assignments/Presentations – 15% Surprise quizzes – 5%

Project – 10% Final Exam: 40%

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Assignments Assignments (Presentations/writeup)

Case Studies Small Projects

Project – EC/E-biz Plan OR research topic New Business or e-expanding existing business Business Description Competitive Analysis Product/Service offerings Architecture/Web Development Plan Marketing Plan Operations Plan Financial Plan

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Assignment Submission Policy Assignments will include a Write-up and Presentations Assignment write-up should be submitted at the beginning of the class

on the due date. Make a short presentation of the assignments as teams will be called at

random to present. Email me the presentation prior to the class (ahashmi55@yahoo.com)

Late submissions -20% deduction per day There will be no extensions in due date of an assignment

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Project ideas Online expansion of current brick n mortar business New online business for local and/or international markets Expansion of an existing online business e.g new product

line, new service offerings, new E-marketing initiatives, etc E-commerce using Mobile technologies Streamling business processes using online technologies

e.g VOIP, Google docs, etc Leveraging Social Networking for E-commerce Etc

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