MIDNIGHT HEAT BY BEYONCEDeja Miller & India Lewis p6

PARTNERS: DEJA MILLER & INDIA LEWIS Client – Beyonce Product: Midnight Heat by Beyonce Original Demographic: Women 20-35. New Demographic: Women 60+ Slogan: “Im bringing sexy back…..60+” To attract older women who seemed to have

lost their mojo and are searching for something to bring it back.

The Logo says HEAT.

I'm

Bring Sexy Back 60+

I'm

Bringing Sexy Back 60+