Media scenario19.5.14 abp ananda
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Quick Snapshot Week 12-19’2014 MCCS
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Transcript of Media scenario19.5.14 abp ananda
Quick Snapshot
Week 12-19’2014
MCCS
ABP ANANDAPeriod – Wk 12-19’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
34
11
2
% Genre Sh
Source : TAM Period : Wk 19’2014
VS last year 13% increase in market shares
0.0
2.0
4.0
6.0
8.0
10.0
12.0
8.910.0
% Genre Share
Wk 12-19'13 Wk 12-19'14
Source : TAM Period : Wk 12-19’Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS
34%
22%
18%
11% 11%
4%
% Mkt. Share
Wk 12-19'14
Source : TAM Period : Wk 12-19’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 12-19’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7
65 4
3 2
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
2
4
66.4
5.64.3 4.0
2.2 1.5
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 12-19’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 33% 23% 22% 22% 21%ABP Ananda 32% 42% 25% 34% 34% 32%Kolkata TV 21% 4% 28% 18% 18% 18%News Time Bangla 10% 17% 19% 11% 11% 11%RPLUS 13% 1% 4% 11% 11% 14%High News 4% 3% 0% 4% 4% 4%
ABP Ananda performing on News Bulletins & Film Based
Magazines
Source : TAM Period : Wk 19’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines, Cartoons/Animations & Sports Magazines
Kol TV scoring from Interviews/Discussions/Portraits.
Week19'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 22% 41% 20% 10% 8%News Headlines 60% 0% 29% 5% 6%Cartoons/Animation 41% 2% 33% 23% 0%Sports Magazines 56% 8% 5% 19% 12%Interviews/Portraits/Discussions 34% 7% 51% 1% 7%Film Based Magazines 18% 32% 19% 23% 9%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 19’2014
Date Time From Time To Programme Genre TVT 000s05/07/2014 19:57 21:54 PROTI POKHE Talk Shows/Chat Shows 151
05/07/2014 18:28 19:50 ABP ANANDA PROGRAM News Bulletin 144
05/09/2014 17:58 20:52 PROTI POKHE Talk Shows/Chat Shows 127
05/04/2014 22:57 23:22 ABP ANANDA KHABAR News Bulletin 125
05/10/2014 20:59 21:22 NOJORE 9 TA News Bulletin 119
05/08/2014 20:59 21:22 NOJORE 9 TA News Bulletin 117
05/10/2014 13:59 14:21 ABP ANANDA KHABAR News Bulletin 116
05/09/2014 21:57 01:43 PROTI POKHE Talk Shows/Chat Shows 115
05/10/2014 00:07 00:28 ABP ANANDA KHABAR News Bulletin 114
05/08/2014 09:28 09:51 ABP ANANDA KHABAR News Bulletin 109
Thank You
