Unit 1: P1, M1, D1Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience

Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method Definition Advantage Disadvantage

Primary

Research gathered by an individual. It is raw data.E.g. Questionnaires, surveys.

Trusted information.Up to date information.Unbiased.Specific information.

You have created biased questions Limited questions Time – to create Time – to collateEffortPeople may not answer honestly.

Secondary

A summary of existing research E.g. books, studies, internet, magazines.

Very quick and easy.Time saving Time efficientTrusted sourceTrusted answers ~ Unbiased

Research may not give you answers you want/need.Old and out of date info.Can be from a biased source.Not specific to what you may want/need

Quantitative

Any data with numbers of statistical analysis.

Survey Focus groupsPolls questionnaire

Precise/accurateGood statistical data

Response may be limitingInfo does not include- how /when/why

Qualitative

Information Involving words rather than numbers.

Questionnaire ~ Open endedFocus groupsinterviews

Rich/Detailed responseMore specificMore representative

Time consuming Un categorical data Time – to create Time – to collateEffort

Unit 1: P1, M1, D1

What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9 – Research

internet- google, time magazine, national geographic practise shots Design plans

Unit 18 – Research Internet- YouTube, different companies, advertising techniques Real products- bottles, gum Real advertising companies Videos- TV adverts.

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9/18- Research

Primary research- Questionnaire- audience feedback Focus group- audience feedback. Secondary- internet- photographers/ photos/techniques Quantitative- questionnaire- audience feedback Qualitative- questionnaire- audience feedback

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?

All research methods used in unit 9 and unit 18

Future projects Film = audiences tastes/feedback, trailer analysis Music video = research music vids- artists, genre, styles, techniques.

Unit 1: P1, M1, D1How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)Information/Research was collected and stored in the following ways:

PowerPoint Bookmarks Viewing history Blogger Home learning tasks Unit tasks Files/folders-Computers Files /folders- manila folders.