Media CourseworkPrint – G321 Part 1

Eloise Kenton – BarnesMain Task: To create a new music magazine with a minimum of 3 pages to a standard level of presentation. Consisting of a front cover, contents page and a double page spread.

Contents

• Main Task Research

Existing Music Magazines

Analysis Of Existing Music Magazines – Cover Pages

• Recognisable red logo at top of page clearly highlighted by the block colour white background.

• Colour scheme of 3 colours – red, white & black.

• Articles featured on left hand side – insight into magazine

• Main image – medium shot of two well known artists.

• Recognisable logo overlapping artist – white in colour at top of page.

• Block black background highlights white logo.

• Close up of famous rapper ‘Jay-Z’ overlapped by logo which shows he is a well known artist.

• Limited amount of articles relies on Jay-Z to spark interest.

• Recognisable logo integrated with red banner – located at top of page.

• Main image medium shot of well known band ‘coldplay’.

• Yellow subheading clearly highlighting main article.

• 3 colour scheme – red, white and yellow.

• Articles featured on left hand side with medium shot images.

• Logo overlapped by artist indicates well known brand.

• Main image long shot of ‘Katy Perry’ gives magazine a ‘sensual’ feel.

• Block colour as background – white.

• Colour scheme of pink and black gives feminine feel.

• Articles featured on left and right side of page.

Generic Conventions Of A Music Magazine Cover Page

• Logo located at top of cover page – highlighted through larger text and vibrant colours i.e yellow/red.

• Colour scheme of 3 main colours usually being primary colours.

• One main image on the cover page with the accompanying article being highlighted by either large text or vibrant colour.

• Usually feature banner at top of page showing issue number, date and price.

• Extracts of articles within the magazine shown on either the left or right side of cover page enticing the customer.

Analysis Of An Existing Music Magazines –

Contents Page • Main focus point is the image – dressed in grey colours contrasting with background.

• Large bold caption of ‘contents’

• Minimal writing – short tag lines detailing what is in the article.

• Grey-scale background with artist highlighted with a light grey. The dark grey makes the ‘contents’ title stand out.

• 3 main colours of; red, black and white.

• Contents title is located at top of page in large font.

• Large image to highlight main article.

•Page numbers are clearly shown – easy navigation.

• Banners are used to separate ‘Monthly's’ from ‘cover page features’

• Clearly targets young audience with use of notepads.

•Images are used to show the articles within the magazine.

•Clearly numbered to allow for easy navigation.

•Structuring is more sporadic than other magazines – reflects audience.

• Features lots of images – each with page numbers easy navigation.

• 3 main colours of; yellow, black and white.

• Articles in a column structure to the right hand side.

• Title of ‘contents’ located at the top of the page – clearly highlighted in yellow text against a black background.

Generic Conventions Of a Contents Page

• Title of ‘contents’ located at the top of the page. Large in font and clearly identifiable, colours selected are usually conflicting and therefore stand out to the reader.

• Images are placed on the contents page entice reader more and break up the text on the page. The images are clearly numbered allowing for easy navigation by the consumer and are also of a variation of camera angles.

• Articles are placed in a column structure either on the left or right hand side of the page.

• Colour scheme is usually carried forward from the Cover page. Usually features 3 main colours (these being mainly primary colours.).

Analysis Of Existing Music Magazines - Double Page Spread

• Image is main centre point with a medium shot of the artist Lilly Allen.

• Her styling is casual and grungy – relates to title which is of newspaper clippings.

•Article itself is short in size and reflects age of audience.

•Quotes are used from the article to create the title page.

• Image is main focus point. Styling is in the colour gold and is continued throughout the page.

• Quotes are used to entice the reader further.

•Article is short in size and located on the right hand side.

• Rhetorical question is used as title further involving reader in the text.

• Main focus is on image.

• Topic of article is clear just from image (her breaking into the USA)

• Article is relatively small in size – reflecting audience.

• 3 main colours used – red, black and grey.

• Two images are featured medium shot and close up (same artist)

• Image is set in a studio to give the sense that the picture has not been set up. (natural setting).

• Article is longer in length than other articles.

• Small title not clear what the topic of the article is.

Generic Conventions Of a Double Page Spread

• Main focus is on the image which is large in size and usually is of a head shot, which makes direct contact with the reader.

• The article itself is short in length. Offering short to the point answers which prove to be popular with the audience.

• Colour scheme of 3 main colours is prevalent throughout – which contrast with the contents and cover pages.

• Images and title show clearly the topic of the article – images are anchored to the article.

Analysis of Existing Logos• Simple one letter logo.

• Contrasting colours – white ‘Q’ stands out effectively from the red background.

• The colours from this logo are featured across the magazine.

• ‘Beat’ has connotations of music and therefore without the cover page – brand can still be recognised.

• The colour of white highlights ‘beat’ from the red background.

• Circular shape of logo gives professional feel- would appeal to older audience.

• White contrasts with black and enables logo to be read with ease.

• Logo includes magazines website – promoting other venues to access the brand.

• One block colour of black means a variety of colour schemes can be used in each issue of the magazine.

• ‘Clash’ suggests a rock metal genre.

Generic Conventions of Existing Logos • Primarily of 1 or 2 main colours usually contrasting ie. Red and white.

• The name of the magazine explicitly showed the genre of the magazine.

• Have background that would be different from the cover page meaning they would stand out from the rest of the magazine.

• Clear font, large in size – need to be identifiable.

Publisher: Bauer Media Group

Frequency: Monthly

First Published: October 1986

Total Circulation: 80,418

http://www.qthemusic.com/

OCR Activity 1. What breakfast cereal do they eat? Cornflakes, Wheatabix, Branflakes2. What car/mode of transport do they use? Bus, Trains and Cars3. What accommodation do they live in? Flats, student accommodation, At home with parents4. What do they drink? Branded fizzy drinks or alcohol 5. What TV shows do they watch? Comedy shows, American sketch shows and Music programmes. 6. What music do they like? R’n’B, Rock, Jazz preferring to be alternative7. What is their favourite meal? Takeaways, Ready-Made meals or Home cooking8. What sport do they watch and what sport do they play (if any)? Football, usually participate in team

sports if not don’t generally tend to do any sport. 9. Who is their partner, or are they single? Readership consists of those within relationships and of

those who are single.10. Where do they go on holiday? Rarely if do usually with parents or large groups of friends. 11. Do they vote, and if so who for? Small proportion do usually for labour. 12. What type of bar/club/pub do they go to (if any)? Usually stick to bars with live music and live events

taking place, prefer to attend gigs and concerts then go ‘clubbing’

Mood Board