DIGIPAK RESEARCH

Rihanna’s extreme close up highlights her

bright red lipstick which roughly matches with the colour of her

hair. The bold red reflects her style as an artist and that she is a bold female artist in the music industry.

Rihanna – Loud (R’n’B)

The white capital letters of the artist’s name is bold and

clear. It stands out against Rihanna’s skin.

Image of a pretty light pink rose used as the disc cover. It symbolises love and her ‘Loud’ album is about love

and relationships.

The three page spread inside the digipak of Rihanna’s album ‘Loud’ also uses the attractive red for the roses which matches her hair but contrasts subtly with her white dress. This can be seen as if

she is posing seductively, therefore, it would attract the male audience, as well as females.

Katy Perry – Teenage Dream (pop)

The back of the cover informs the buyers which songs are in this album. The font is bold and the text is in red which contrasts

well with the pink background.

The CD design is fun and creative, as one disc is supposed to be a doughnut and the other cd is a red and white strawberry and

cream drop. They are both treats which symbolises that the album is sweet and

possibly a guilty pleasure.

The album cover is taken from one of Katy Perry’s song collaboration with Snoop Dogg – ‘California

Gurls’. You can se her laying down naked with some

parts covered with soft pink cloud, supposedly candy floss. The image is quite

provocative as she has no clothing on but the clouds

around her makes the nudity acceptable.

The close up of Katy Perry highlights her simple make-up and represents her sweet

and super fun personality.

GENRE - METAL

ALBUM - INFINITEARTIST - STRATOVARIUS

The image design of this digipak is associated with space and an utopian future which links to some of

the lyrics in songs like ‘Celestial Dream’ and ‘Infinity’. A clever feature that is on the artwork is the fact that

the infinity symbol has been incorporated onto the two CDs which ties into the name of the album

‘INFINITE’.

Inside the digipak

The two CD’s

The typography of the digipak includes the logo of the band Stratovarius and

simple font so the names of the songs are legible. The

gold and white colour of the font could correspond to the theme of the album as they

are elegant colours. The colour choice could also

correspond to Sub-Genre of Power Metal which tends to be epic, majestic and over

the top.

The album does not feature the band on the front of the digipak which is true for most metal albums like Slayer’s ‘Reign In Blood’ and Metallica’s ‘Master of Puppets’ as Metal is very much music orientated and not about selling the artist as the Pop and R N’ B. Instead pictures of the band members can be seen in the album sleeve.

Inside the digipak