Media Marketing Plan for a Real Estate
-
Upload
manish-srivasttava -
Category
Real Estate
-
view
694 -
download
0
Transcript of Media Marketing Plan for a Real Estate
![Page 1: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/1.jpg)
MARKETING PLANFOR PHI
![Page 2: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/2.jpg)
WHAT IS MARKETING ??Confused??
?
Don’t Confuse With The Meal
![Page 3: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/3.jpg)
WHAT IS MARKETING ??
For Current Scenario Marketing is “Anything” !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
![Page 4: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/4.jpg)
MARKETING INCLUDES
![Page 5: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/5.jpg)
WHEELS OF PRODUCT ??
CONTENT & MARKETING ARE THE WHEELS OF A PRODUCT
![Page 6: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/6.jpg)
PRE- STRATEGY BEFORE COME IN MARKET
• OFFICE BRANDING.*• CHANNEL PARTNER DEVLOPEMENT.*• SCHEMS FOR CHANNEL PARTNERS.*• REFERAL SCHEMS.*• FIND OUT THE TARGET GENTRY.• FIND OUT THE SATELITE TOWNS.*• SITE BRANDING.*• LOANING FACILITY SHOUL BE AVAILAIBLE(IF
POSSIBLE)*
*You can ask me about this
![Page 7: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/7.jpg)
TEASER CAMPAIGN
• It’s time of innovation, people want to see the things which can enforce them to think about it. Teaser campaign is the best way to attract the market.
• It should also be clear that what have to be promote after it like the name of Builder of Name of Project or Both.
• MOST IMPORTATNT IS “CONTENT”**You can ask me about this
![Page 8: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/8.jpg)
CAMPAIGN NAME
DO U HAVE IQ??
![Page 9: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/9.jpg)
CAMPAIGN CREATIVE
![Page 10: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/10.jpg)
TEASER CREATIVE
![Page 11: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/11.jpg)
Pre-Teaser exercise
• Motto is How to confuse the people• Duration:- 7 days• Mass Promotion of Teaser Campaign• Promotions through Sales Guys near to
Mall or Public Area• Distribution of Teaser t-Shirts to everyone*• Awareness Programe with tie up of media
house.
![Page 12: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/12.jpg)
MAIN CAMPAIGN
![Page 13: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/13.jpg)
WHAT MEDIA HAVE TO BE USE FOR BRANDING
• HOARDING & OTHER OOH MEDIUM• TEASER ON FM Radio• CINEMA SLIDES• T-SHIRTS DISTRIBUTIONS OF CAMPG.• PROTEST OF PROMOTERS • MOBILE VAN• MALL ACTIVITY WITH TEASER• JOGGERS PARK ACTIVITY
![Page 14: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/14.jpg)
MARKETING BUDGET
![Page 15: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/15.jpg)
ATL ACTIVITIES INVOLVES
• OOH• NEWSPAPER AD• RADIO FM• ELECTRONIC MEDIA• ETC..
![Page 16: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/16.jpg)
ATL (OOH ACTVITY)• HOARDINGS• POLE KIOSK• BQS• TRAFFIC I-LAND• GANTRY• SITE BRANDING
![Page 17: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/17.jpg)
OOH ACTVITYBILL BOARD BILL BOARD
BUS QUEE SHELTER GANTRY
![Page 18: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/18.jpg)
OOH ACTVITY
POLE KIOSK UNIPOLE
BUS QUEE SHELTER GANTRY
![Page 19: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/19.jpg)
SITE BRANDING(FIRST IMPRESSION IS LAST
IMPRESSION)
![Page 20: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/20.jpg)
BTL ACTIVITIES & BRANDING EXERCISE
• DISPLAY OF L-BAND IN REGIONAL NEWS CHANNEL LIKE ETV & ZEE NEWS.*
• DISPLAY OF TVC IN REGIONAL NEWS CHANNEL.*
![Page 21: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/21.jpg)
ATL (NEWS PAPER AD’s)
• MAKE A YEARLY DEAL WITH LEADING NEWS PAPER.
• MEDIA SELECTION• DAINIK JAGRAN• TOI+NBT• HINDUSTAN HINDI• AMAR UJALA
![Page 22: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/22.jpg)
Print ads in news paper, with selected publication over the month.
FULL PAGE
![Page 23: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/23.jpg)
Print ads in news paper, with selected publication over the month.
JACKET
![Page 24: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/24.jpg)
BTL ACTIVITIES INVOLVES
• MULTIPLE EVENTS• RWA ACTIVITY• BROKER MEET• GROUND PROMOTIONS• MOBILE VAN• FLYER• BROACHERS• OTHER MARKETING COLLATES
![Page 25: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/25.jpg)
BTL ACTIVITIES & BRANDING EXERCISE
• MULTI CITY EVENTS*• RWA ACTIVITIES*• CORPORATE ACTIVITIES• AIRPORT SET UP*• PARTICIPATION IN VARIOUS PROPERTY
EXPO’s *• MOBILE VAN• FLYER DISTRIBUTION
![Page 26: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/26.jpg)
BTL ACTIVITIES & BRANDING EXERCISE
• CANOPY ACTIVITY IN PARKS.*• WATER BOTTLE DISTRIBUTION WITH
CARRY BAG & BROACHERS.• PRINTED T-SHIRT DISTRIBUTIONS.*• GOODY BAGS DISTRIBUTION IN
EVENTS & WALKIN CUSTOMERS.*• NOTE PADS & PEN FOR WALKIN
CUSTOMERS IN OFFICE.*
![Page 27: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/27.jpg)
BTL ACTIVITIES & BRANDING EXERCISE
• CHANNEL PARTNER’S OFFICE BRANDING.*
• CHANNEL PARTNER MEET.*• EVENTS IN PSU’s.*• IN HOUSE PROPERTY CARNIVAL.• SORTING OF FAMOUS CLUBS.• MAKING TI-UPS • MONTHLY PR ACTIVITY
![Page 28: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/28.jpg)
AIRPORT SET UP(CREAM GENTERY MOSTALY FLYS)
![Page 29: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/29.jpg)
MULTICITY EVENTS LOCATIONS
KANPUR ALLAHABAD VARANASI GORAKHPUR BHADOI AZAMGHAR NTPC’S
![Page 30: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/30.jpg)
MULTICITY EVENTS(LEAD GENERATION ACTIVITY)
![Page 31: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/31.jpg)
CANOPY ACTIVITY IN JOGGERS PARKS(LEAD GENERATION & BRANDING
RXERCISE)
![Page 32: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/32.jpg)
PR- ACTIVITY
MONTHLY PR ACTIVITY IS REQUIRE .
![Page 33: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/33.jpg)
RADIO CAMPAIGNS
Sample 30 sec spot
Sample 20 sec spot
Sample 30 sec spot
![Page 34: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/34.jpg)
FLAT ON WHEEL
![Page 35: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/35.jpg)
FLAT ON WHEEL
• NEW IDEA IT IS VERY USE FULL IN RWA ACTIVITY OR OUR MULTICITY EVENTS, BECAUSE WE CAN GIVE A FEELING OF LUXRY AMBIENCE TO THE CUSTOMER THAT WHAT WE ARE MAKING. INSIDE PICS.OF
![Page 36: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/36.jpg)
FLAT ON WHEEL(SAMPLE PICS.)
![Page 37: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/37.jpg)
DIGITAL ACTIVITIES INVOLVES
• SOCIAL MEDIA• SEARCH ENGINE OPTIMIZATION • GOOGLE AD WORLD• E-MAILERS• TIE-UP WITH MAGIC BRICS, COMMON
FLOOR, 99 ACER & ETC• MICRO SITES• MOBILE APP
![Page 38: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/38.jpg)
In-House Mailer For Product
![Page 39: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/39.jpg)
In-House Google Adword Campaign
![Page 40: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/40.jpg)
Strip Banner –City Page
![Page 41: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/41.jpg)
Top Banner – Lucknow Page
![Page 42: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/42.jpg)
Single Project Listing – Project Search Page
![Page 43: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/43.jpg)
SUMMARY• IQ’S PROJECT IS VERY HI-TECH
PROJECT WITH LUXRY AMENITIES & CAN SAY PROVIDING DIGITAL HOME TO THERE CUSTOMERS.
• MARKETING ACTIVITY REQ.TO GENERATE THE PRESENSE OF BRAND IN MARKET BECAUSE THERE ARE A LOT OF PRODUCT RANGES AVAIL IN MARKET.
![Page 44: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/44.jpg)
SUMMARY• TOTAL MARKETING BUDGET PLAYS A
GREAT ROLL IN TERM OF SELLING AND BRAND BUILDING.
• DIFFERENT MARKETING ACTIVITY ATTRACT THE CUSTOMER’S CURIOSITY TOWARDS THE BRAND.
• MARKETING BUDGET EXPENDITURE BUILDS THE BRAND IMAGE .
![Page 45: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/45.jpg)
MARKETING TEAM
![Page 46: Media Marketing Plan for a Real Estate](https://reader033.fdocuments.in/reader033/viewer/2022051709/587c9b9c1a28abfa5e8b7665/html5/thumbnails/46.jpg)
MARKETING TEAM