Online Real Estate Marketing Plan
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Transcript of Online Real Estate Marketing Plan
Knowledge
Experience
Innovation
1
(agent photo here)
Muhammad Saleem
RE/MAX Classic
Direct: 248-719-0559
Office: 248-348-3000
www.MyOnlineHomeStore.com
Selling American Dream since 1990
M.S., CDPE, GRI
Associate Broker
Certified Distressed Property Expert
REALTOR®
Profile
Desire to Sell
Experience to Perform
Confidence to Succeed
6
My Awards & Designations
• RE/MAX Hall of Fame
•2010 Recipient of RE/MAX 100% Club Award
•2010 Production over $4.5 Million
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• 41323 Westfield Cir, Canton
• 49817 Courtyard, Canton
• 4752 Mirror Lake, West Bloomfield
• 49130 Woodson Way, Canton
My Recent Sales
• 19319 Inkster, Livonia
• 24291 Wilton, Farmington Hills
• 35379 Northmont Dr, Farmington Hills
My Current Listings on the market
• 7033 Lakemont Cir., West Bloomfieldwebsite: www.7033Lakemont.info
• 43158 Crissman Ct, Sterling HeightsWebsite: www.43158Crissman.info
• 18227 Poinciana, Redford
I create a website and its own
domain name for each of my listings
My Listings Under Contract
• 28300 N. Skye Drive, Farmington Hills
• 12903 Beech Daly Rd, Redford
• 23352 Tuck Road, Farmington Hills
• 33895 Gable, Livonia
• 24930 Gregory, Brownstown
• 1031 Wildwood, Canton
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1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
Online Marketing
Plan
• Almost 90% of home
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing dateALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
HOME BUYERS AND SELLERS - 2010
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Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
Where Buyers Found Homes
• 37% of buyers found a
home via the internet –
up from 8% in 2001
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Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as
powerful as signs
How Buyers Found Their Homes
16For illustrative purposes. Varies by broker and region.
BUYERS WHO ARE JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
PRINT ADS
BUYERS SEARCH OUR LOCAL WEB SITEBest of All
Worlds
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
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Showcase Listing EnhancementsI will enhance your listings on the top websites, including
REALTOR.com®
, with the features buyers want most
Featured HomesTM
Your home will have premium positioning on the #1 real
estate search site,1 REALTOR.com®
Mobile ReachYour property will appear on the REALTOR.com
®
mobile
app so mobile consumers can find your home
Facebook®
ApplicationI will display your property on my social media sites such
as Facebook®
and TwitterTM
Online Marketing
Advantage
1 comScore, Media Metrix, Key measures Report, April 2011
ListHubYour home will appear on many local and national real estate websites.
Gauge performance and review your strategies with detailed reporting
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ListHub: Expose Your Home
to More Buyers
The largest online syndicator
of listings, ListHub syndicates
to wide array of National
Publishers, and hundreds of
sites in total.
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ListHub: How it Works
1. You sign with me to
represent your listing
2. I place your home in the
local MLS
3. ListHub does the rest!National
Publisher
National
Publisher
National
Publisher
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
Secondary
Site
I List Your Home
MLS
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ListHub: Detailed Analytics
and Reporting
• Publisher Comparison: Side-by-
side analysis of the number of
visits and leads generated from
each Publisher
• Automatic Report Delivery: So
you can stay engaged and
informed about your home.
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ListHub: Seamless
Integration with
REALTOR.com®
ListHub is the only platform that
lets me provide you reporting
about the performance of your
home on the nations #1 real
estate site1, REALTOR.com®.
1Source: comScore - Media Metrix, March 2011
17
comScore, Media Metrix, Key Measures Report, April 2011 for REALTOR.com® and other comparable real estate
aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers
REALTOR.com®
Facts That Matter
• Visitors on REALTOR.com®
stay longer than on other
comparable sites. They take
another look at a property and
really comb through
the details
• Visitors on REALTOR.com®
also
come back more
often than on any other
comparable site
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I will make yours
stand out
Because
REALTOR.com®
has millions of
listings…
How will I showcase your
home to the most buyers?
• I will help your home
rise to the top of the
search, above other
homes, by adding
more photos
Showcase Listing
Enhancements
Screen shots represent site as of publication date. Site subject to change without notice.
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Close to 173 million
Americans watch videos on
the internet every month1
Check out my listings
www..7033Lakemont.info
www.1031Wildwood.info
www.24930Gregory.info
www.29241Wilton.info
How will I showcase your
home to the most buyers?
• I will make your home
stand out with a video
or virtual tour
Showcase Listing
Enhancements
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1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
Locally, regionally,
nationally and
internationally
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• Move-up buyers
Featured Homes™
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
• I can make your home
the first one buyers see
• Triple the number
of buyers who see
your home
• Exclusive position gets
your home seen before
all others
Featured Homes™
2929Screen shots represent site as of publication date. Site subject to change without notice.
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Buyers who are searching in this neighborhood can find
me through REALTOR.com®
mobile marketing.
REALTOR.com®
Mobile
Apps
• Buyers searching on
Mobile Apps are 3X
more likely to Request
Information*
• I market your home
with the
REALTOR.com®
Mobile Apps and the
NEW REALTOR.com®
iPad App
* Internal REALTOR.com® Reporting, March 2011
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Social
Networking
I use social networking as
a non-intrusive way to
keep my network apprised
of your listing
©2011 Move, Inc. All rights reserved. ListHub_listing presentation_051811
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