2 0 1 2 / 1 3ADVERTISING MEDIA KIT

Hutton MarshallManaging Editor

For nearly a century, The Daily Aztec has been the independently run, student newspaper of San Diego State University. Despite the recession of 2008-2009 that crippled much of the newspaper industry, The Daily Aztec

continues to represent the students of SDSU four times a week, an achievement that few other schools in the country can claim.

We are now the second largest newspaper in the city, with a tight-knit community of students, faculty, staff and alumni making

up the foundation of our growing audience, and our publication has proved itself to be one of the few student newspapers able to strive amid the evolving field of journalism. We’ve even got our own iPhone app, “Aztecast,” which provides real-time news updates and offers additional

space for advertising. Beyond that, we’ve been awarded by Associated Collegiate Press, the California College Media Association and the Society of Professional Journalists numerous times. The Daily Aztec is here to stay, and we hope you’ll decide to be part of our community.

Still going strong after 100 years

CONTACT

SDSU STATS

30,000+SDSU College Market

28,000+Undergraduate Students

5,000+Graduate Students

43.1% / 56.9%Male / Female

5,167 (17%)Residential undergraduates living on campus

7,200 (24%)Students living on/near campus within a 2-mile radius

The Show supports their SDSU Men’s Basketball team at Viejas Arena.

Display/Online619.594.6977

Classifieds619.594.4199

Advertising Director619.594.7291

A.S. Sales Manager619.594.3579

National Sales Manager619.594.3583

Emailadvertising@thedailyaztec.com

Webwww.thedailyaztec.com

Social Media

Or, Contact Your Account Executive

FULL10.375 x 16

1/4V5.125 x 8

1/2H10.375 x 8

1/2V5.125 x 16

DOUBLE TRUCK21.75 x 16

1/4H10.375 x 4

1/3H10.375 x 5

1/5V5.125 x 6

1/8H5.125 x 4

A B

ISPLAY

DVERTISING

A |

B |

1/15V1.94 x 5

1/15H4 x 2.5

AD SIZE COLUMN INCHES (ci) 1-2 RUNS ($15.50/ci) 3-6 RUNS ($14.50/ci) 7+ RUNS ($13/ci)

DOUBLE TRUCK 160 $2,480 $2,320 $2,080

FULL 80 $1,240 $1,160 $1,040

1/2H or 1/2V 40 $620 $580 $520

1/3H 25 $387.50 $362.50 $325

1/4H or 1/4V 20 $310 $290 $260

1/5V 15 $232.50 $217.50 $195

1/8H 10 $155 $145 $130

1/15H or 1/15V 5 $77.50 $72.50 $65

WANT TO ADD FULL COLOR? + $400 + $350 + $300

WANT TO ADD SPOT COLOR? + $150 + $125 + $100

DISPLAY AD PRICING

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DEADLINES POLICIESPAYMENTPayment is due no less than five business days prior to the run date. Payment in advanced is required until credit is established. Clients may apply for established credit after at least one semester of good payment history has been established. Approval of established credit is at the discretion of The Daily Aztec. Established credit billing is sent monthly with tear sheets. Advertising will not be accepted from accounts with balances more than 30 days past due. There will be a $25 charge for all returned checks. For questions regarding billing, call (619) 594-7310. The Daily Aztec accepts checks, cash, Visa and MasterCard.

The advertisement must:

• Not be for an unlawful product or service.• Not be deceitful or misleading.• Not serve primarily to advocate hate

speech.• Not be obscene, as defined by current laws

and statutes.• Not strongly disparage a competitor’s

product.• Not be sexually explicit.• Carry the name of the organization

or person who placed the ad if it is of a political nature.

• Clearly indicate the advertiser’s name and service, if applicable.

The Daily Aztec has the right to control content and verbiage of all ads and reserves the right to refuse advertising to anyone. Advertisements may be pulled anytime at the discretion of the Editor in Chief. Specific placement is never guaranteed within the print newspaper. The advertiser agrees to pay in full for their ad regardless of its location in the paper. Cancellation or change of any ad, insertion, or online ad must be received five business days prior to run date or advertiser is held responsible for payment. Advertisers are also responsible for the difference in contract price incurred due to cancellation (ex: Contract signed with 7x rate and advertiser cancels after two runs, advertiser will be responsible for the difference in cost between the 7x rate versus the 2x rate.)

• Contracts must be submitted 5 days prior to the ad’s run date to be approved.

• Payment for all prepaid clients must be made 5 days prior to the ad’s run date.

• Artwork must be submitted 4 days prior to the ad’s run date.

• Advertising proofs must be signed 2 days prior to the ad’s run date

We will not let your investment go

unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE!

Our design team specializes in newspaper advertisement and can tailor the perfect advertisement to meet your needs.

PREMIUM PLACEMENTSpecific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide

this service free of charge. Ask your Account Executive how to get the best placement for your ad.

FILE TYPES• Preferred formats:

PDF, EPS, AI, and TIF• Also accepted: PSD,

JPG, IND, and QXD• Files not sent in

the above formats will require extra processing time

• All bitmap file formats MUST have a resolution of 300 dpi or more

• Illustrator, InDesign, and Photoshop files must be saved in version CS2

• Spot color artwork must be sent using correct PMS color

CREATIVE ServicesPUBLICATION SCHEDULEThe Daily Aztec publishes a new issue every day, Monday through Thursday throughout the semester. The Daily Aztec does not publish on major or campus holidays. Contact your Account Executive today for a full publication schedule!

Fall 2012• Orientation (8/6)• Alumni (8/13)• Registration (8/20)• First Day of Classes (8/27)• Football Preview (8/30)• Recreation (9/13)

• Restaurants & Bars (9/27)• Date Night (10/11)• Film (11/1)• Basketball (11/8)• Bargains & Deals (11/15)• Finals (12/6)

SPECIAL ISSUES

Spring 2013• First Day of Classes (1/17)• Best of State (2/7)• Lovers (2/14)• Baseball (2/21)• SDSU Month (2/28)

• NCAA Preview (3/14)• Restaurants & Bars (3/28)• Reader’s Choice (4/11)• Music (4/25)• Housing (5/2)• Finals (5/9)

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ONLINE

ADS START AT

ONLY $400/MONTH!

ONLINE ADVERTISING

FRONT PAGE SPONSORSHIPBACK PAGE

Appeal to readers by advertising in our most popular section! Choose either the full color back page ad at 6” w x 3” h or the full color Sudoku ad at 4” w x 0.5” h.

Sponsor an entire issue: an excellent way to promote name recognition and branding on our campus! The sponsorship comes with a large, full color front page ad of your choosing (lower banner or page curl) and a full color banner ad on every page of featured content. Plus, a full color 1/4H ad within the first few pages of the paper.

• page Curl: 3” w x 3” h

• lower Banner: 10.375” w x 0.75” h

• 1/4 Horizontal: 10.375” w x 4” hEnsure that every reader sees

your ad: get on the front page! The front page ad is 10.375” w x 2” h and full color.

INSERTS

Place an advertisement on our Web site, www.thedailyaztec.com, where students can access local news anywhere in the world from their computer or phone.

• More than 3,000 hits per day and growing!• Accessible to the general public - especially

popular during sports seasons!• Interactive artwork for advertisers• Daily, weekly, and monthly click and impression

reports available• Great valuePlease note: All online ads rotate regularly based on an internal algorithm.

The Daily Aztec offers the option of free-standing inserts that can be placed inside the centerfold of each newspaper. Space reservation is required 5 business days prior to the run date and must be approved by the Advertising Director before finalizing the Advertising Order Agreement form.

• Printer must be notified and have inserts dropped off to our printer’s location 5 days prior to the run date.

• The Daily Aztec is not responsible for printing the inserts.

printer inFormation:San Dieguito Printers1880 Diamond StreetSan Marcos, CA 92078(760) 744-0910www.sd-print.com

AD TYPE AD SIZE (in pixels) PRICE (per month)

TOP BANNER 468 w x 60 h $500

MEDIUM RECTANGLE 320 w x 250 h $600

SIDEBAR RECTANGLE 320 w 125 h $500

WIDE SKYSCRAPER 160 w x 600 h $500

LEADERBOARD 728 w x 90 h $400

PAGE CURL 300 w x 300 h $800

ONLINE AD PRICING

ASK YOUR ACCOUNT EXECUTIVE ABOUT OUR

PREMIUM OPTIONS!

• page takeover: This NEW feature offered through online advertising allows your business to take over TheDailyAztec.com. This premium option enables an advertiser to place ads in the Medium Rectangle, Top Banner, and Sidebar Rectangle at a discounted rate of $1,250 per month.

• page SponSorSHip: Gain extra exposure on our Web site with the NEW Page Sponsorship! With the Page Sponsorship, have your ad appear in both the Top Banner and Medium Rectangle at a discounted rate of $1,000 or $800, depending on the section.

• time Slot reServationS: This NEW feature allows advertisers to reserve strategic time periods in which their ad will not rotate. The Time Slot Reservation would allow for your business to have increased exposure during any time slot of your choosing. The charge for the time slot is an additional $50/hr., added to the overall monthly price of the ad. (Ex: The advertiser chooses the time slot from 12pm- 5pm, where that specific ad will appear exclusively in the agreed upon space for those four hours per day. The ad will rotate during all other times.)

FEATURED ADVERTISING