M E D I A K I T

Local, originally established in 1998 as 002houston, targeted the residential and nightlife boom in downtown Houston. Its original name reflected Downtown's ZIP code, 77002. As Downtown grew and the development boom spread into areas including, but not limited to, The Woodlands, Sugar Land, Bellaire, Montrose, EaDo, the Energy Corridor, The Heights and Pearland, the magazine's content grew with it. Local provides relevant news targeting those who live and work downtown, but with increased coverage throughout Greater Houston with editors covering food, culture, art and style.

Whether you want to check out one of the many festivals or kayak on Buffalo Bayou or baskin Galvestonʼs beachfront and history. Whether youʼre hungry for BBQ brisket or crave authentic Vietnamese fare (or any other of the bevy of nationally acclaimed restaurants). Whether you need art for your wall or an architect to design your home or office. Whether you want to learn about the latest workout or sit on the sidelines and catch a game. Whether youʼre looking for a vintage look or the seasonʼs hottest trends – Local Houston has you covered.

Today we print 72,000 monthly, free magazines. We are CVC verified and distribute throughout Greater Houston in over 900 drop points. We have a strong online presence with consistent interaction with our followers on all platforms.

Local sets the trends others follow. From our e-blasts sent out on a weekly basis to our social media campaigns, page layouts and editorials, Local Houston covers the cityʼs vibrant scene each month with photos and interviews of the people who keep Houston one of the coolestcities in America. Per Forbes Magazine http://www.forbes.com/fdc/welcome_mjx.shtml

Our readers are the educated, affluent Houstonians that keep the vitality of our cityfast-paced and cutting-edge – and they are interested in your products and services.Local Houston magazine reaches that audience each month, telling them who you are,where to find you, who theyʼll meet there and why their friends are talking about you.

LOCAL HOUSTON MAGAZINE IS THE CITY GUIDE FOR HOUSTON. IN A DIVERSE, EVER-GROWING CITY WITH THRIVING SUBURBS, LOCAL HOUSTON KEEPS READERS UP TO DATE ON ALL THINGS LOCAL.

1 2 3

8 9

Our audited distribution means we can ACTUALLY prove our numbers.(Can they?)

* The Circulation Verification Council interviewed 667 readers in the primary market areas indicatedin publication’s CVC audit report. Information source: CVC Audit Report expires June 30, 2014.

1076% of our readers purchase items they’ve seen in Local Houston magazine*

Weʼve been leadingthe pack in online communication through our interactive social media campaigns.

Local Houston is madefor Houstonians, about Houstonians and created by local talented writers and photographers.

4We are locally ownedand have been sincewe started printing17+ years ago.

5Local Houston hasthe most requestedmap of Houston– never get lost again! 6Local Houston

consistently flies off the racks at our 900 drops. 7Local Houston is readable

online which means anyone, anywhere can see your advertisement anytime.

A reliable, monthly calendar keeps you in the know.

Local Houston readers are educated trend makers, the movers and shakers that make the city great.

TOP 10 Reasons to advertise with us

our editorial + artwork deadlines calendar 2015

JULYHOME

Interviews with local designers, architects and design professionals as well as a study in current home trends

from design aesthetics to real estate.Ad Deadline

Tuesday, June 16

AUGUSTFOOD ISSUE

All that is current and delicious in our foodie city.Ad Deadline

Thursday, July 16

SEPTEMBERART

A look at local artists from well-known and established to new ones.

Ad DeadlineFriday, August 14

OCTOBERMEN'S ISSUEAd Deadline

Wednesday, September 16

NOVEMBERSTYLE + FASHION

Ad Deadline Friday, October 16

DECEMBERHOLIDAY

Ad DeadlineFriday, November 13

JANUARY 2016Ad Deadline

Monday, December 14, 2015

FEBRUARY 2016Ad Deadline

Friday, January 15, 2016

APRIL MEDICAL/WELLNESS ISSUE

Doctors, scientists and people making a difference in their fields. Alternatives to a longer and healthier life.

Profiles on people in this area.Ad Deadline

Monday, March 16

MAYMUSIC

Coverage of the music scene from local talent making it nationally to local bands getting started.

Ad DeadlineThursday, April 16

JUNEHOT

A review of all things summer-related from nearby road trips/day trips, what to do, what’s hot and what’s not.

Ad DeadlineFriday, May 15

JANUARYHOUSTON A TO Z

An A to Z guide of discoveries in town from food, people, art, medicine, music, fashion, etc.

Ad Deadline Monday, December 15, 2014

FEBRUARYPEOPLE

The faces that make and shape thecity, past, current and present.

Ad DeadlineFriday, January 16, 2015

MARCHSPORTS

A look at sports in the Space City with interviews, original photos and illustrations

with Houston’s local athletes.Ad Deadline

Friday, February 13

print rates

BACK COVERINSIDE COVERSFULL PAGE1/2 PAGE1/3 PAGE1/4 PAGE1/9 PAGE

1 or 2x

$7,500$5,700$4,300$3,050$2,650$1,900$1,050

3 - 5x

$6,900$5,200$3,900$2,600$2,300$1,730$840

6 - 11x

$6,350$4,600$3,700$2,300$2,020$1,330$630

12x

$5,200$4,000$3,000$1,730$1,380$980$470

NET PRICES

SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM.

• REQUIREMENTS FOR DIGITAL ADS We only accept PDF files.

• 4-COLOR ADS Convert all IMAGES and colors to CMYK, at 300 dpi resolution.

• PROPER IDENTIFICATION of files is required. Name, Month, Year (Urban.Living.Jan15.pdf)

• FTP SITE or E-MAIL artwork FTP Site URL: ftp.002mag.com User ID: ad002 Password: ITQ3E8gKQ5# Email: ad@localhoustonmagazine.com or use www.dropbox.com or www.hightail.com

• Advertising space reservation, by the 1st day of the month, prior to the date of publication.• Insertion orders may not be canceled after space reservation deadlines.• Publisher reserves the right to reject any advertisements and photographs at any time, for any reason, to maintain magazine standards.• Publisher will honor placement requests when possible.

guidelines for artwork

ad sizes

1/2 PAGEHORIZONTAL8.406” x 4.625”

INSIDE & BACK COVER9” x 10”additionalbleed 0.25”

FULL PAGE9”x10“ + 0.25” bleed or 8.406” x 9.406” frame, no bleed

1/2 PAGEVERTICAL4.109” x 9.406”

1/9 PAGE2.719”x 3.078”

1/3 PAGE2.719” x 9.406”

1/4 PAGE4.109” x 4.625“

Information source: CVC Audit Report 2014Local Houston Magazine is printed via Web offset at 133 LS Cover stock 100# | Text 60# | Perfect Binding

P A G E V I E W S *

DIGITALEDITION

MONTHLY

RUN72,000

X 3.3 READERSPER COPY

MONTHLYISSUESPRINTED

245,443

TOTAL483,043

web rates

on our radareBLAST ON OUR RADAR DESIGNATED EBLASTS ARE SENT OUT TO OUR 24,000+

AND GROWING EMAIL LIST WHICH OUR READERS SUBSCRIBE TO.

bannersLEADERBOARD (top/bottom) $500WIDE SKYSCRAPER (side) $400BANNER (middle) $300CALENDAR LISTING $60 per event

monthlyrates

sizes

WIDE SKYSCRAPER300 x 600 pixels

LEADERBOARD(top)

960 X 120 pixels

BANNER(middle)

700 x 120 pixels

194,021PAGEVIEWS

108,720VISITS

89,606UNIQUE VISITORS

* Google AnalyticsNovember 2013to November 2014

* Google AnalyticsNovember 2013to November 2014

report

REQUIREMENTS• We only accept PDF files or high-res JPGs• Resolution: 72 dpi and color RGB• No animation banners• PAYMENT IS DUE PRIOR TO SENDING THE BLAST.

Artwork MUST be in to Local Houstontwo days prior.

issuu.com/localhoustonmagazine.com

READS

IMPRESSIONS

5,937

45,485

ISSUU

*November 2013 toNovember 2014

GROUP eblast

Up to 3 ads per email

width: 750 pixelsheight: 1200 pixels max.

• GROUP BLASTSgo out on Wednesdays.

$350

SOLO eblast

Your exclusive email!

width: 750 pixels height: any

• SOLO BLASTSgo out ANY DAY.

$500

The Circulation Verification Council interviewed 553 readers in the primary market areas indicated in publication’s CVC audit report. Information source: CVC Audit Report 2014.

George BushInterconti-

nental Airport

distributionCIRCULATION VERIFICATION72,000 COPIES PER MONTHMONTHLY DISTRIBUTION: 900+ PREMIUM LOCATIONSSelect racks restocked on the 15th of the month

Detailed distribution listis available upon request.

7700277003770047700577006770077700877009770107701877019

770217702477025770277703077036770427704677054770557705677057

770637706977072770737707477077770797708077081770847708777092

770947709577096770987720477380774017745077459774777747877479

ZIP codes

The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. The interviews took place throughout the audit cycle between the hours of 9:00 AM and 5:00 PM.

• CVC interviews indicate that 100% of reported controlled bulk drop locations verified they received Local Houston magazine on a regular basis.

• CVC interviews indicate that less than 5% of Local Houston magazine’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

CONTROLLED

BULKDISTRIBUTION

The Circulation Verification Council estimates that all the informationin this text box has a minimum accuracy level of +/-2.5%

www.cvcaudit.com

READERS PERCOPY: 3.35 MALE: 42%FEMALE: 58%

statsEDUCATION

Some College Graduated CollegeCompleted Post Graduate

AGE

18-20 21-2425-3435-4445-5455-6465-7475 years or older

AVERAGE INCOME

$25,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $149,999Over $150,000

READERDEMOGRAPHICS

32%42%21%

1%6%22%26%25%16%4%0%

15%17%19%21%24%

MARKETSTATISTICS

24%28%18%

5%8%23%19%18%14%7%6%

24%16%11%13%13%

HOW LONG DO YOU KEEP LOCAL HOUSTON MAGAZINE BEFORE DISCARDING IT?

32% Two weeks or less1% Three weeks34% One month 33% More than one month

Audit Period: April1, 2013 – June 30, 2014.

1|APPROXIMATELY 20% OF OURMAGAZINES ARE DISTRIBUTED DOWNTOWN/MIDTOWN AT:• restaurants• lofts• apartments• office buildings• hotels• tunnel system• entertainment facilities in the theater district• visitors center• downtown and midtown authorities• george r. brown convention center

2|THE REMAINING 80% ARE DISTRIBUTED INSIDE THE LOOP, AROUND THE GALLERIA AREA, SUGAR LAND AND THE MEDICAL CENTER AT:• retailers• beauty salons• restaurants• coffee shops• bookstores• hotels• shopping centers• spas and fitness centers• residential: lofts, apartments, townhouses

3|LOCAL MAGAZINE IS ALSO DISTRIBUTED THROUGH THESEMAJOR CHAINS:• antone’s poboys• bally fitness• berripop frozen yogurt• berryhill• define body & mind• diedrich coffee• freebirds world burritos• gables apartments• houstonian health clubs• jamba juice• kroger markets• rice epicurean• richard’s liquors & fine wines

where you find us

• spec’s liquor stores• smoothie king• southwell’s hamburger grill• treebeards restaurant• whole foods market

FOOD + DRINK • ARTS • COMMUNITY • STYLE + LEISURE • DESIGN

• 65% of our readers have a combined annual household income of $75,000 and above• 42% have graduated from college• 79% are between the ages of 21-54

WHAT THEY ARE SPENDING THEIR MONEY ON:• 84% Dining and Entertainment• 63% Vacations• 48% Health Club• 48% Furniture/Home Furnishings• 42% Lawn & Garden• 36% Television/Electronics• 35% Home Improvements/Supplies• 29% Athletics & Sports Equipment• 23% Home Computers• 19% Jewelry• 19% Carpet/Flooring• 17% New Automobile• 16% Major Home Appliance• 14% Antiques/Auctions• 10% Wedding Supplies• 8% Real Estate

• 74.9% bought products or services from ads seen in our magazine

who’s reading

1824 Spring Street, Suite 002

Houston, TX 77007

p. 713.223.5333 | f. 713.223.4884

letters@localhoustonmagazine.com

WWW.LOCALHOUSTONMAGAZINE.COM

subscribe@localhoustonmagazine.com | FACEBOOK LocalHoustonMagazine | TWITTER @Local_Houston | INSTAGRAM @Local_Houston

LOCAL HOUSTON MAGAZINE REACHES THE AUDIENCE YOU WANT EACH MONTH, TELLING

THEM WHO YOU ARE,WHERE TO FIND YOU, WHO

THEY’LL MEET THERE AND WHY THEIR FRIENDS ARE TALKING ABOUT YOU.