Colorado

Celebrating Awakening Foodsheds

Media Kit for PrintLocalFoodShift.com/support

LocalFoodShift.com/joinBecome a Member $36

Get involved with LocalFoodShift

Local Food ShiftTM is a catalyst inthe process of food localization,working to ignite, inspire, guideand empower those who celebratethe awakening of our foodsheds.

Colorado

We pride ourselves on being as helpful as possible for our advertisers. If you have any questions, please call us at 303-622-5644 or Creative@LocalFoodShift.com.

PLEASE COMPLETE THIS CHECKLIST[ ] Fill out the Advertising Agreement Form

[ ] Send the Ad ArtworkRefer to the Ad Size Guide for advice on sizes and content.

If you design the ad:

� Send us the file (300 DPI CMYK JPG or TIFF (preferred), or PDF with outlined text)

� Please do not use cropmarks

� Send them to Creative@LocalFoodShift.com

If we design the ad:

Refer to the Free Ad Design Guide

� Send the text for the Free 40-word Source Guide entry.

� If you participate in the VIP Membership Card program, specify the discount you want to offer.

[ ] Send payment by Phone (same deadline as the Ad Artwork)(name) at (phone) or by Mail: Local Food Shift Media

Post Office Box 871Arvada, CO 80001

[ ] Follow us on Facebook at Facebook.com/LocalFoodShift and we’ll follow you back!

[ ] Add yourself to our mailing list at LocalFoodShift.com.

[ ] Add us to your press contact list so we can stay informed on your news!

DEADLINES 2015 2015 2015 2015 2016 2016 2016 2016

Publication Date (Issue Date) May1 July 1 Sep1 Nov1 Jan1 Mar 1 May1 July 1

Advertising Agreement and Space Reservation Deadline Mar 18 May 20 July 15 Sep16 Nov 4 Jan13 Mar 16 May18

Payment/Ad Deadline Mar 25 May 27 July 29 Sep 30 Nov 11 Jan 20 Mar 30 May 25

CongratulationsON BECOMING A LOCAL FOOD SHIFT ADVERTISER

CHECKLIST FOR CONTINUING ADVERTISERS

If you will be sending new artwork, be sure to sent it by the Ad Deadline.

If you will be updating your Free 40-word Source Guide entry, send it by the Ad Deadline.

If you would like us to create new artwork, contact Creative@LocalFoodShift.com.

If you participate in the VIP Membership Card program, update any offer changes.

Colorado

Rates

PREMIUM PLACEMENT 1-2 Issues 3-5 Issues 6+ Issues

Inside Front Cover $3,000 $2,600 $2,300

Inside Back Cover $2,600 $2,200 $2,000

Inside Covers Dimensions:Bleed Size: 8.625 x 11.125No Bleed: 7.875 x 10.375Trim Size: 8.375 x 10.875Live Area: 7.875 x 10.375

DISPLAY ADS

Full Page $2,200 $1,800 $1,600Same dimensions as inside covers

Half Page Horizontal $1,300 $1,000 $ 9507.875” x 5.0625”

Half Page Vertical $1,300 $1,000 $ 9503.875” x 11.375”

Quarter Page $ 800 $ 600 $ 5503.875” x 5.0625”

Eighth Page $ 500 $ 400 $ 3503.875” x 2.468”

If you would like to have your AD DESIGNED,refer to the FREE AD DESIGN GUIDE

OTHER ADVERTISING OPTIONS� Guaranteed ad positioning available for an

extra 15%.� Insert/Tip-in information and quotes are

available on request.� Professional advertising & design services

(logo, website, newsletter, brochure, etc.) are beyond ad-design services, and available at Creative@LocalFoodShift.com.

AD SPECIFICATION� 300+ dpi TIFF in CMYK (no RGB files please).� EPS or PDF file in CMYK with photos/images

embedded and all type outlined.� Correct Ad Dimensions are imperative (please

see above) and please make sure!� Full-bleed ads (INFC, INBC, and Full Page):

Please honor the Live Area dimensions by not placing text closer than .25 inches to the Trim Size dimensions.

TERMS YOU MAY NEED TO KNOWBleed—Printing to the edge of the page requiresprinting past the edge of the page. This is calledBleed. After printing, the bleed is trimmed off.

DPI & Resolution—DPI = Dots Per Inch (resolution).DPI is how many lines of dots are printed within onesquare inch. Printing requires at least 300 DPI forcrisp images while monitors require much lowerresolution (72 DPI). A large photo on your monitormay not have enough resolution for print. Have aprofessional check out your photos for resolution.

CMYK & RGB—Printing combines the transparentinks Cyan, Magenta, Yellow & BlacK to create thou-sands of colors. Monitors employ Red, Green &Blue. RGB files translated into CMYK by the printerwill cause color shifts. Please submit CMYK files.

TIFF—A file format excellent for printing because itcontains 10 times the color information of a JPEG.TIFF files are much larger, in megabytes, than JPEGs.

JPEG—A compressed file format (in RGB) that tradesquality for a smaller file size. Not recommended forprinting purposes.

Colorado

Agreement—Page 1

DEADLINES 2015 2015 2015 2015 2016 2016 2016 2016

Publication Date (Issue Date) May1 July 1 Sep1 Nov1 Jan1 Mar 1 May1 July 1

Advertising Agreement and Space Reservation Deadline Mar 18 May 20 July 15 Sep16 Nov 4 Jan13 Mar 16 May18

Payment/Ad Deadline Mar 25 May 27 July 29 Sep 30 Nov 11 Jan 20 Mar 30 May 25

Full Name________________________________________

Business Name ____________________________________

Business Address __________________________________

________________________________________________

City/State/Zip_____________________________________

Phone___________________________________________

Email ___________________________________________

Ad Size__________________________________________

# of Insertions______________ Ad Rate________________

Issue Date of First insertion___________________________

Ad Changes contact_________________________________

Billing Contact ____________________________________

Account Manager __________________________________

Mailing Address ___________________________________

Email ___________________________________________

Website__________________________________________

Facebook ________________________________________

Twitter__________________________________________

Other ___________________________________________

Discount Offer_____________________________________

________________________________________________

[ ] All employees will be aware of any discounts offered.

CREDIT CARD AUTHORIZATION

All credit card information is kept strictly confidential.

[ ] MC [ ] VISA [ ] AMEX [ ] DISCOVER

Card #__________________________________________

Exp Date__________________Security Code____________

City/State/Zip_____________________________________

Name on Card_____________________________________

Billing Address____________________________________

________________________________________________

City/State/Zip_____________________________________

PAYMENTS

Charge Date

[ ] Charge on Due Date (See below)

[ ] Charge if alternative payment is not receivedAll advertisers are required to have a credit card on file to charge in the event of non-payment. This card will not be charged unless invoice has reached 40 days of aging or 10 days past due.

Charge Frequency

[ ] Weekly [ ] Monthly [ ] Per Issue

[ ] Per Contract (10% discount for annual payments)

Special Notes:

Colorado

Agreement—Page2

TERMS AND CONDITIONS

A. All contents of advertisements are subject to Local Food Shift’s approval. Local Food Shift (LFS) reserves the right to reject or cancel any advertisement, insertion order or space reservation, or position commitment at any time without cause. LFS reserves the right to insert the word

“advertisement” above or below any content.

B. An advertising contract can be canceled by the advertiser in writing thirty (30) days prior to the next scheduled deadline date for space reservations. The penalty for cancellation is 25% of the per issue ad rates stated on the contract. If a contract is canceled before the contract has been completed,cancellation is also subject to prorated payment of any charges previously waived or discounted, such as discounts for multiple ad insertions. Repayment of discounts, waived charges and the penaltycharge will be billed upon receipt of notification of the cancellation of the contract, and is due immediately.

C. Positioning of advertisements is at the discretion of LFS, except where a request for a specific preferred position is acknowledged by LFS in writing.

D. LFS shall have no liability for errors in key number of advertisers’ index (Source Guide).

E. LFS shall have the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to LFS for advertising which advertiser, or its agent, ordered and which advertising was published.

F. Conditions other than rates are subject to change by LFS without notice.

G. In the event that any amounts due LFS under this agreement are not paid in accordance to prescribedpayment terms (net 10 days), LFS reserves the right to charge interest for delayed payment of 1.5% per month with a maximum legal rate of interest allowed by law for all invoices past due in excess of 30 days.

H. This agreement shall be governed and constructed in accordance with the laws of the State of Colorado. In the event that commercial collection or legal proceedings be instituted by LFS to collectany amount due under the agreement, advertiser agrees to pay reasonable attorney’s fees or collec-tion fees of 20% of the unpaid balance plus any other court costs and charges incurred.

___________________________________________Signature

___________________________________________Title

___________________________________________Company

___________________________________________Date

Colorado

What Should I Put In My Ad?Deciding just what to do with your ad space canbe tough, but after creating hundreds of ads forour advertisers, we can rely on a few generalguidelines. Here’s what will work best for your ad.

Full Page/Double PageThese sizes are great for making a big impact. Becautious about feeling the need to fill it up with information. Events and announcements shouldgive readers what they need to know, but don’tforget to get readers’ attention first, with a greatgraphic or photo, and give details second. Besure to send high-resolution imagery (logos andphotos), as ads this large demand very large files.Always invest in great imagery—hire a local photographer to get just what you want. We workwith some of the best, and would be happy torefer you to them.

Vertical Half PageHalf Verticals are very narrow compared to theirheight, which makes them great for lists, such asconcert dates. Your photography or graphics willhave to take the narrow size into account.

Horizontal Half PageThese sizes are great for making a big impactwithout having to buy an entire page. This size isgood for businesses with multiple locations,whose information wouldn’t fit into a smaller ad.

Quarter PageQuarter pages are big enough to get across onebig idea, plus the usual logo and contact info.The 1/4 page is our most versatile ad—big enoughto make an impact, but not too expensive. Adver-tisers who sign up for a year of quarter-page ads,get one free upsize annually (they get one half-page ad annually).

Eighth Page 8th-page ads are essentially business cards. Theyshould only have the basic information about yourbusiness: name, logo, website or other contactinformation, and maybe a small picture.

If Your Business…has more than two locations, you should get atleast a quarter-page and consider a half, in orderto list your locations properly.

…has a big annual event, consider signing a year-long contract, because we give businesses a freeupsize once per year. This is particularly great foradvertisers with a half-page, because you canhave a full-page ad for your event.

…is part of a group of other similar businessesthat would like to share an ad space, we have customized sizes and rates for groups (such as aplaza, industry grouping, or regional group).

…is highly seasonal, your contract can be custom-ized to reflect your business cycle.

…needs a logo, or has other design needs such asa website or other branding, we have professionalstaff members with years of branding experienceto accomplish those items for your company.

Ad Resources and the Advertiser Checklist areavailable at LocalFoodShift.com/support.

If you have any questions about your ad’s designor page position, please contactCreative@LocalFoodShift.com.

Ad Size Guide

Colorado

Advertisers taking advantage of our free ad design services are expected to read and fullyunderstand this guide.

Local Food Shift offers free ad design for oursupporters. We offer this service because we wantour ads to be effective, to help small businesseswho couldn’t otherwise advertise, and to increasethe visual appeal of the entire magazine.

This guide outlines our policies, best practicesfor ads, and guidelines for creating an effective ad.

How Our System Works

1. Gathering MaterialsSend all the company assets for the ad throughyour Ambassador. This includes everything thatmight be used in the ad, including: Logo, colorspecifications, business hours and other infor-mation, photos you’d like to use, etc.

Bear in mind that print publications requirehigh-resolution images (300+ DPI), particularlywith larger ad sizes. This is true for both picturesand logos. If needed, we offer design services tocreate a new logo, or to recreate a low-resolutionlogo for print standards.

2. Gathering InformationYour Ambassador should also ask about your goalswith the ad, such as getting more soccer teamsinto a trophy shop, announcing a new location, orpromoting an event. Additionally, try to get a senseof the “vibe” you want to get across: High-end,family friendly, etc.

3. Designing the AdOur Art Director is in charge of ad creation. Asthe publication deadline approaches, we may useoutside designers that are known for their designand layout skills.

4. ProofingOnce your ad is designed, we’ll send an emailwith information on how to approve or declineyour ad. Declining the proof requires you to givedetails about any changes. Please be specific andavoid vague language like (“it needs to pop”).

5. Revisions and ApprovalWe’ll create ad proofs for you, and discuss yourfeedback, until your ad is satisfactory. We try tocomplete ads within 1 or 2 revisions.

What Ad Design Covers� Assembling your ad from elements provided

by the company.� Proofs or iterations (if necessary) of the ad.� Ads may be changed each issue. If you plan

on submitting a new ad each issue, we recommend having a basic template that can be easily changed, and to develop a year-long plan on exactly what you’d like to emphasize in each issue.

� Finding stock images, good fonts, etc.� Advice on content, placement, and design.� Use of your free ad in other publications

(we do not offer resizing).

What Ad Design Does NOT Cover� Logo Design. Your logo is the face of your

company and deserves more time and thought than we can offer for a fee.

� Logo Resizing. A common problem is that the company logo you have is not a high-enough resolution for printing. Our Art Director can be hired to do this for a range of $35 - $100, depending on the complexity of the logo and source materials provided.

� Excessive iterations/proofs. In general, two proofs address any ad issues. But upwards of three proofs is outside the norm and additional fees will be involved.

� Resizing for other publications’ ad specifi-cations. Although we have no problem with businesses reusing ads designed by Local Food Shift, they often need to be resized for these publicaitons. This service is available as well.

� Photography. We work with a variety of amazing photographers, and enthusiasticallyendorse their work. We’d be happy to refer them to you.

If you have any questions about your ad or thedesign process, please contact our Art Director at Creative@LocalFoodShift.com.

Free Ad-Design Guide