2015 CBS Local - Digital Media Kit

Digital Media Kit

2Source: Google Analytics, Ando Media, World Now/YouTube —November 2014

From breaking news to original programming, CBS Local Digital Media is a daily news and entertainment resource connecting communities nationwide

56MMMONTHLY

UNIQUE USERS

300+ON-DEMAND PODCASTS

25MMMONTHLY UNIQUE

MOBILE USERS

24MMMONTHLY TOTAL

LISTENING HOURS

CBS Local is the digital destination for CBS TV and Radio owned and operated properties

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4SOURCE: 1) Google Analytics, May 2014. radio.com network consists of listeners from iTunes, Windows Media Player, Tune-in, Winamp, etc. 2) Google Analytics, January 2014.

Generates reach utilizing standard IAB media assets across all content

• Branded Wallpaper (1768x1050)

• Medium Rectangle (300x250)

• Leaderboard or Pencil

(728x90 or 970x66) Top

• Leaderboard (728x90 )

• Half Page (300x600) Articles Only

• Two Synched Ad Units (728x90 & 300x250)

6All contents and mocks are for presentation purposes only; CONFIDENTIAL INTERNAL USE ONLY; PROPERTY OF CBS LOCAL; © COPYRIGHT 2014 ALL RIGHTS RESERVED

Generates reach utilizing standard IAB media assets across all content

• Branded Wallpaper (1768x1050)

• Medium Rectangle (300x250)

• Leaderboard or Pencil

(728x90 or 970x66) Top

• Leaderboard (728x90 )

• Half Page (300x600) Articles Only

• Two Synched Ad Units (728x90 & 300x250)


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Branded Wallpaper and Pencil Pushdown are served together for maximum impact and brand visibility

Branded Wallpaper (1768x1050)and Pencil Pushdown (970x66; expands to 970x418)

• Premium Takeover available on Homepage, News or Sports

• Section Takeover available on Health, Best Of, Travel, Auto, Weather, Traffic or Audio

Available on CBS Local market sites, radio.com, CBS Local Sports, Desktop Only

All contents and mocks are for presentation purposes only; CONFIDENTIAL INTERNAL USE ONLY; PROPERTY OF CBS LOCAL; © COPYRIGHT 2014 ALL RIGHTS RESERVED

The digital companion for CBS Radio stations and exclusive digital streaming stations across music, sports, and talk

• Available in :15, :30, & :60 audio spots• 300x250 - companion banner for maximum impact and focus

− Not 1:1 – IMPs may vary

#4 In StreamingHome to 300+ Stations including:

9All contents and mocks are for presentation purposes only; CONFIDENTIAL INTERNAL USE ONLY; PROPERTY OF CBS LOCAL; © COPYRIGHT 2014 ALL RIGHTS RESERVED Source: Triton Digital top 20 ranker trended Pureplay vs. Local radio stations (Domestic AAS M-F 6A-8P) Feb 2014

Aligns brand message with video content across multiple genres and interest points

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Video Pre-roll

In-Stream Video


Video Spot

Video Spot

Available in :15 & :30 spots

Available in :15, :30, & :60 spots

Users access CBS Local brands for a rich content experience on-the-go Nearly 50% of our traffic is generated from mobile

(Responsive Sizing)


iPhone/Android/Windows(Responsive Sizing)

Expanded Unit and/or Video Pre-Roll

iPhone/Android/Windows (320x50) Banner

Carried over from Desktop Display

iPad/Tablet

Select your city to get the latest news, sports, weather and traffic in your area. Includes live audio streaming, video clips, and personalized settings


iPad(728x90) Banner

iPad(1024x768) Interstitial, Expanded

Unit, and/or Pre-Roll

728x90

Full Screen Interstitial,

Expanded Unit, and/or Pre-Roll

(Responsive Sizing)

iPhone/Android (320x50) Article

Page Banner

Logo Placement on the Weather

Section

(Responsive Sizing)

Logo Placement on Homepage

Logo Placement on Watch & Listen Menu (2 positions

available)

LOGO

http://apps.cbslocal.com/

http://apps.cbslocal.com/

The radio.com App gives users on-the-go access to hundreds of radio stations including fan favorite CBS Radio programs and 45+ digital-only stations

iPad(300x250) Banner

Full Screen Interstitial or Expanded Unit

(Responsive Sizing)

iPhone/Android (320x50) Banner

iPad(1024x768) Interstitial

or Expanded Unit

Interstitial or Expanded unit


Interstitial(Responsive Sizing)

http://apps.radio.com/

http://apps.radio.com/

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Boosts engagement through dynamic ad units to effectively communicate brand message


In-Banner Video Weather Triggered Ads

Interactive Ad Units Rising Stars IAB

Tap To Expand

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User-initiated full page interstitial expands from a 320x50 (standard mobile banner). Capabilities include video, social buttons, unique brand content, and store locator.

Mobile web only.


• Tap to Call or Text

• Map / Directions (Link to Google Maps)

• Brand’s Social Links: Twitter, Facebook, Pinterest

• Click through / Tap through to client’s website

Not limited to the above sizes; Please reach out to Ad Ops for more information 17

Communicates brand message through video in a standard ad unit without compromising user experience


• 300x250• 300x600• Leaderboard• Pencil Pushdown

http://demo.pointroll.com/PointRoll/AdDemo/Hyundai/Sonta_Hybrid_Nano_300x600_DERIVEPd1.asp

http://demo.pointroll.com/PointRoll/AdDemo/Walmart/WMT_Gift_Finder_Cart_300x250_Exp_DerivePd9.asp

http://demo.pointroll.com/PointRoll/AdDemo/Lee/Lee_jeans_virtual_dressing_room_728x90_EXP_DERIVEPd10.asp



18Not limited to the above sizes; Please reach out to Ad Ops for more information

Triggers ads based on real time weather conditions in target markets. Available in Standard IAB ad sizes.


• Barometric Pressure • Cloudy• Cold• Foggy • Hot• Humidity • Rain• Snow

• Sunny• Temperature• Thunderstorms • Visibility• Wind Chill• Wind Direction • Wind Speed• Windy

AVAILABLE TRIGGER CONDITIONS

19*Not limited to the above sizes; Please reach out to Ad Ops for more information

• Inventory units can also include store information, listings, in-banner video and call-to-action / purchase options


Click-To-Print Coupons

Store Locator

Video

Purchase Options

Portrait• 300x1050• Appears in the same ad

slot size as the 300x600 excluding photo-galleries

Filmstrip• Standard 300x600• User scroll up or down

within the ad slot to reveal additional content

Sidekick• Standard 300x250 • Once clicked on, it shifts the

page to the left and creates a larger spaced ad

20*Not limited to the above sizes; Please reach out to Ad Ops for more informationAll contents and mocks are for presentation purposes only; CONFIDENTIAL INTERNAL USE ONLY; PROPERTY OF CBS LOCAL; © COPYRIGHT 2014 ALL RIGHTS RESERVED


SOURCE: Kapost.com; Sharethrough*Contact Integrated Marketing on custom form

of consumers find custom content/native ads useful

90%of consumers says native

content makes them feel closer to the sponsoring company

70%brand lift seen with

native video ads

82%

Custom Content Section Front Native Widget Long Form Video Extension

A custom content section that is curated specifically around brand messaging

Highlight of custom content within the Dynamic Lead

Brand Banner Ads

Custom content related to brand objectives; links to sponsored content pieces

Customized right rail featuring links, tools, videos, and brand social accounts


*Contact Integrated Marketing on custom form


A branded widget fixed within relevant content sections

Customized right rail widget featuring sponsored articles



A native video unit served under articles and editorial across CBS Local Digital properties

• Brand long-form video (:60-:90 preferred )• Brand mention in title and description of video• Social sharing buttons


Philly Philly

Social Media Sweepstakes And Contesting Newsletter

Local Commerce Email Marketing

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Round out a campaign with further engagement tactics


MediumRectangle300x250


Sponsored Social Media Posts can be utilized to drive additional traffic to sponsorships, contests / sweepstakes, and digital activations

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Leverage CBS Local O&O Facebook and Twitter accounts



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Further distribute brand messaging through custom contesting options that engages users with brand messaging



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A daily newsletter curating the latest in local and national news, music, and sports

MusicNews Sports





Client Logo Client Logo Client Logo

Client Logo Client Logo Client Logo

• Local Offers• Player Cards (Golf, Ski)• Auto Network• Auto Display• Local Search• Circulars

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Offers e-commerce and ad solutions that drive sales and customers to local, regional, and national businesses


*Contact [email protected]

*Please contact sales operations for details 32

Extends digital campaigns to reinforce brand messaging and provide additional reach


REPORT & MEASURE CLICKS BY SPECIFIC LINK

Facebook Icon - Links to Facebook Page 26

Friends & Family Event Banner Image - Links to Main Page 124

Summer Clearance Image - Links to Main Page 659

One Day Only Text and Images - Links to Main Page 216

TOTAL 1,035

VERTICAL: Home Products and Services

OBJECTIVE: Increase Brand Awareness and Drive Website Traffic

TARGETING: Women, Ages 35-54, HHI $75k+, Homeowners, within 5 Mile Radius of 19020

SUBJECT: Friends & Family Event: One Day Only

Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens

07/28/14 100,000 9,747 9.75% 1,035 1.04% 10.62%

All content and mocks are for presentation purposes only; CONFIDENTIAL INTERNAL USE ONLY; PROPERTY OF CBS LOCAL; © COPYRIGHT 2013 ALL RIGHTS RESERVED 33

CBS Digital Auto Network

We have developed the CBS Local Auto Network designed to deliver Active Local Buyers no matter where they start or end there Web search.

CBS Digital Auto Network


Automotive Display Channel

The CBS Digital Automotive Display Channel is a powerful way to brand your dealership and drive traffic directly to your website. Our automotive display channel brings you local automotive consumers while promoting your local brand and delivering a targeted amount of monthly impressions!


CO-OP AD SOLUTION

The turnkey CBS Co-Op Ad Solution is designed to capitalize on your monthly co-op funds andeliminate the burden of the approval process.

SEAMLESS INTEGRATIONThis unique, proprietary platform creates a seamless process for co-op digital advertising:

• Pre-approved display ads branded for your dealership• Leverage all digital co-op funds from your manufacturer• Quickly and easily submit packaged documentation for

reimbursement

MAXIMUM EXPOSUREUtilize CBS Local Auto Network and CBS Local+ to ensure your co-op approved ads reach the right audience and maximize exposure of your brand:

• Target in-market and future car buyers through custom targeting tactics

• Choose additional channels to reach your audience (i.e.: target males 18-34, extreme sporting, newlyweds, etc.)

• Increase brand awareness while promoting current incentives


Inventory Distribution

2. We syndicate your listings across the CBS Local Auto Network

3. Our experienced team of internet professionals monitor your lead performance to deliver the best results at the right price! To Sell more cars!

1. We take your used automotive inventory from any aggregator.


unlocks more than 95% of online display advertising space

*Contact Ad Operations for details

Reach Extension Options


unlocks more than 95% of online display advertising space

*Contact Ad Operations for details

2015 CBS Local - Digital Media Kit

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