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101 Malbone Road, Newport, RI 02840

Phone 401.380.2319 • Fax 401.849.3335 • newportmercury.com • [email protected]

Media kit

ALT-WEEKLY 20

17Mercury is a free, award-winning, innovative weekly publication. It is the go-to arts and entertainment guide for men and women, of all ages, in Southern Rhode Island.

PAPER

AD SIZE PRICE

2 x 4 B&W $68.40

Color $92.40

3 x 3 B&W $76.95

Color $103.95

2 x 5 B&W $85.50

Color $115.50

2 x 6 B&W $102.60

Color $138.60*Priced based on $8.55 pci for B&W

and $11.55 pci for Color

1/4 Page B&W $128.25

Color $173.25

1/2 Page B&W $212

Color $275

Full Page B&W $325

Color $425

Back Cover (if available)$500 - includes color

2017 Mercury Advertising Rates

The Mercury is published every Wednesday

Ad Deadline:

Wednesday, 1 week prior to run

Online advertising options available, ask your rep for more info

For more information, call Katie

[email protected]

Ads smaller than 2x4 based on $11.85 pci

for B&W and $14.85 pci for Color

Advertise in the Mercury and

The Newport Daily Newsfor $20.70 pci

ADVERTISERS Add your restaurant to the Drink & Dine

page in addition to your regular weekly ad for only $25/week (monthly buy)

Feature your restaurant on just the

Drink & Dine pagefor only $50/week

(monthly buy)

ORNoveMbeR 30-DeceMbeR 6, 2016 page 7 mercury

SPECIALTY COCKTAILS | CHEF SPECIALS | DECADENT DESSERTS | & MORE!

drink dine&

Paid Advertisement

A-1 Greek Samplerour newest appetizer features, spanakopita, dolmades, grilled pita bread, feta cheese, olives and a side of our homemade tzatziki sauce.

A-1 Pizza306 Broadway

Newport401-849-2213www.a1pizzanewportri.com

Carolina Pulled PorkHouse smoked eastern carolina style with house slaw and a sub roll

1 Lagoon Rd., Portsmouth(401) 293-0930www.gulfstreambar.com

Spicy West African Peanut SoupA delicious option from our hot soup menu. Made in house with tomatoes, curry and peanuts. This fresh soup is vegan and gluten free!

469 Thames Street - Spring Wharf, Newport (401) 619-1530www.facebook.com/mokkacofeehouse

Lobster Rollbest lobster roll in town! Served on a torpedo roll and only $12!

823 W Main Rd, Middletown(401) 849-6500www.facebook.com/ScotysBigDawgsPub

Baked Mahi MahiServed with coconut Jasmine Rice and Papaya Mango Slaw. one of our Gluten Free options.

15 Aquidneck Ave, Middletown(401) 847-7678www.ticketsbarandgrille.com/

Circulation of 10,000 + per week



Distributed

FREEevery Wednesday.

NEWPORT COUNTYNewport MiddletownPortsmouth Jamestown Salve Regina University

BRISTOL Drop points throughout Bristol and Roger Williams University. SOUTH COUNTYUniversity of Rhode Island. NEWPORT NAVAL BASEDistribution on the Navy Base, to all Navy Personnel and Contract Employees.

ADVERTISERSAll advertisers receive copies.

The current issue is always available online at

www.newportmercury.com

NOV. 25- DEC. 1, 2015 FREE

taking your temperature since 1758

NEXT YEAR IN TIVERTONTaking the town's temperatureon Twin River's proposed casino

SANTA IN BRISTOLShop local and get your Snowflake Raffle tickets

SOPHISTICATED LADYDown Under owner to close

jewelry shop at year's end

MUSCLE MEMORYAudrain Automobile Museum recallsheyday of high-performance

WEEKLY

DISTRIBUTION

12,500

3 x 3(5.19” x 3”)

B&W $76.95

Color $103.952 x 4

(3.42” x 4”)

B&W $68.40

Color $92.40

Sample ad sizes

2 x 6(3.42” x 6”)

B&W $102.60

Color $138.60

2 x 5(3.42” x 5”)

B&W $85.50

Color $115.50

3 x 5(5.19” x 5”)

B&W $128.25 Color $173.25

6 Column Tab SIZE . . . . . . . . . . . . . . . . . . . . INCHES

1 column . . . . . . . . . . . . . . . . . . . . . . . 1.646

2 columns . . . . . . . . . . . . . . . . . . . . . . . 3.417

3 columns . . . . . . . . . . . . . . . . . . . . . . . 5.187

4 columns. . . . . . . . . . . . . . . . . . . . . . . 6.958

5 columns . . . . . . . . . . . . . . . . . . . . . . . 8.729

6 columns. . . . . . . . . . . . . . . . . . . . . . . . 10.5

DEADLINE

Space Reservation Deadline:

Wednesday 5:00pm 1 WEEK PRIOR TO PUBLICATION DATE.

Classified

SIZE . . . . . . . . . . . . . . . . . . . . INCHES

1 column . . . . . . . . . . . . . . . . . . . . . . . . . 1.24

2 columns . . . . . . . . . . . . . . . . . . . . . . . 2.562

3 columns . . . . . . . . . . . . . . . . . . . . . . . 3.885

4 columns. . . . . . . . . . . . . . . . . . . . . . . 5.208

5 columns . . . . . . . . . . . . . . . . . . . . . . . 6.531

6 columns. . . . . . . . . . . . . . . . . . . . . . . 7.854

7 columns . . . . . . . . . . . . . . . . . . . . . . . . 9.177

8 columns. . . . . . . . . . . . . . . . . . . . . . . . 10.5



SPECS &

DEADLINES

If you decide to create your own advertisement, follow these

specifications to ensure maximum reproduction in the Mercury.

Color

All color should be in a CMYK format; which includes

text, photos, art, and backgrounds.

Images

• Prepare materials to compensate for a 30% dot gain at

midtones; images will appear darker when printed on

newsprint, than they do on your computer monitor.

• Halftone images should be 150-200 dpi at 100% size.

• White type on 4-color images is not recommended.

• Total ink limit should not exceed 240%. Do not use

rich black.

• Images from the internet are low resolution and are

not compatible for print.

Typography Clarity and Readability.

1. Black Text

• Size; use a minimum of 8 points

• Color Formula; for black text should be 100% black

(C 0%, M 0%, Y 0%, K100%). Not a combination of

the 4 process colors creating a “process” or “rich” black.

Do not use rich black for text.

• Using Photoshop to create text is not recommended.

2. Color Text

• Text; a minimum of 12 points and a non-serif font is

recommended.

• Color Formula; a maximum of 2 process colors to create

color text. If more than 2 process colors are used it will

cause misregistration and make text appear “fuzzy” or

“blurry” once printed. See example.

• Text created using 2 process colors;

90% Cyan, and 70% Magenta = Registered Color Text

• Text created using 4 process colors;

40% Cyan, 50% Magenta, 100% Yellow, 20% Black =

3. White Text: When you are placing white text over a

black or color background:

• Fonts should be a minimum of 12 points and a non-serif

font is recommended.

• Black boxes should be 100% black and color boxes a

maximum of 2 process colors. See example below.

4. Rules and Hairline borders ; Should be a minimum of .5

points.

Priority Checklist; Did you remember to?

Create documents at 100% of printed size

(ads must not require scaling).

Scan images at 100% of original size.

Not apply artificial type styles to fonts (bold, italic, outline, etc.)

Scan line art at a minimum of 300 dpi and scan at 100%.

Check your ad is created at the correct size.

Proofread your ad for typographical and grammatical errors.

Include in your ad : your address, phone number, a logo or name of your business, and business hours?

If you have any questions, please call the prepress department

at (401) 380-2332 or Doug Swass, Prepress Manager,

401-380-2337.



Creating Your Own Ads

Misregistered Color TextMisregistered Color TextMisregistered Color TextMisregistered Color Text

12 PointsNo Serif

12 PointsWith Serif

8 Points

No Serif

8 Points

With Serif

MATERIAL

SPECIFICATIONS

The Mercury accepts completed advertisements in a

PDF format via:•E-mail; [email protected] (notify/cc your rep once sent) • CD ROM • FTP site •ADSEND (Account Needed) • Fast Channel (Account Needed)

Color PDFs created in Microsoft Publisher, Word, Excel, Photo-shop, or PowerPoint are incompatible for publication and will be returned. The option will be provided to have your ad recre-ated by a Newport Daily News ad designer. All PDFs received will be processed with our preflight software to conform to our publication standards; some color loss may occur if the correct color format in not used. Some PDFs do have technical prob-lems which will require special attention and we reserve the right to open PDFs in Photoshop and convert them to a com-patible format for publication.

Creating your own PDF FilesYou can create your initial ad layout using most programs and platforms, (i.e., Quark Xpress, In-Design, Illustrator, etc, on Macs or PCs.) Your original ad should contain line screens of 100 lpi, halftones should be at least 120 dpi, and all color ele-ments (text, art, and photos) should be a CMYK format. Once the ad is created it needs to be converted to a PDF.

Several of the most popular design programs allow you to create PDF files using a plug-in or pre-installed part of the program to export as pdf. Please avoid making PDFs this way. Also avoid creating PDFs with Adobe PDF Writer or any on-line sources. PDFs should be created using Acrobat Distiller.

Distiller Requirements (to create PDFs); The Mercury will provide our distiller settings by request.• All fonts should be embedded in the file• In Color Management Policies select Leave Color Unchanged.• Use only grayscale for all black and white ads.• OPI should be turned off - you can find this in your Distiller settings

• All pdfs should be saved to be compatible with Acrobat 4.0 (1.3) or Acrobat 5.0 (1.4). Higher versions could result in lost/dropping out pieces that may not be noticed and will run incorrectly.

• Use TrueType, or Post Script fonts.• Use PostScript Level One fonts.

Please do not send ads in a jpeg or tiff format

— it will appear to reproduce “fuzzy” or blurry,

and will be returned.

Submitting Ad Copy; Supplying Text and Art.If you are interested in the Mercury designing your ad, you can submit your information via:•E-mail; [email protected]•CD ROM•FTP siteSubmit artwork as a .tiff, .jpeg, or .eps and text can be submitted as a Microsoft Word File or copied onto your Email cover letter. Please include your advertisement’s publication date, newspaper and your sales representative.

Submitting Completed Ads: PDFs(Portable Document Format)



MATERIAL

SPECIFICATIONS



7-11 (4 locations)

A- Market Natural Foods

A Little Cafe

A1 Pizza

Abbie’s Place

Aquidneck All Vets Club

Allen’s Wine & Spirits

Andrews Liquors

Anna D’s Cafe

Anthony’s Seafood

Aquidneck Meat Market

Aquidneck Pizza

Ash Mart

Atlantic Grill

Atlantic Health & Fitness

Avenue Salon

Bagel Boys (2 Locations)

Ben’s Chili Dogs

Benjamin’s

Best Western Mainstay

Bike Newport

Binge BBQ

Blue Plate Diner

Blue Rocks

Bouchard Inn & Restaurant

Brewski’s

Bridge Liquors

Bridge To Fitness

Bucci’s Package Store

Caleb & Broad

Cappy’s

CCRI Atrium

CCRI Bookstore

Celtica

Charlie’s 5 & 10

Ching Tao

Clement’s Market

Coastal Roasters

Coddington Brewing Co.

Commisary- Navy Base

Corner Cafe

County Liquor Mart

Cumberland Farms

(2 locations)

Curl Up & Dye

Custom House Coffee

CVS ( 2 Locations)Custom House

Deblois Gallery

Daily News Lobby

Easton’s Point Inn

Empire Coffee

(2 locations)

Expresso Yourself

Ferreira’s Package Store

Fifth Ward Liquor

Firehouse Theater

Flatwaves

Four Corners Grill

Franklin Spa

Gas Lamp Grille

Gateway Center

Genie’s Hookah Lounge

Goode Spirits

Green Grocer

Gray’s Ice Cream

Griswold’s Tavern

Hampton Inn

Gary’s Handy Lunch

Harbor Master Office

Harry’s Package Store

Hess Gas

Homewood Suits

Howard Johnson

Hyatt Regency

Inflicting Ink

Irving Gas

Island Books

Island Wine & Spirits

Island Surf & Sports

Jamestown Library

JD Convenience Store

Jimmy’s Saloon

Keenwah

Kingston Pizza

KIRA Salon

KJ’s Restaurant & Pub

Knitting Corner & Beadery

Lachapina Market

La Forge Casino Restaurant

Little Rest Laundry

Lorusso’s Cafe

Ma’s Donuts

Machine @ Franklin/Thames

Machine @ Brick Market

Machine @ Broadway/ Farewell

Machine @ Citizens ATM

Machine @ Gateway Cntr

Machine @ La Forge

Machine @ Seamans Church

Machine @ The Gap

Machine @ Thames

Machine @ Perroti Park

Mama’s Boy Music

Mama Leone’s

Mel’s Cafino

Melville Campground

Micki’s Laundromat

Middletown Library

Mobil Mart ( 2 locations)

Mokka Coffehouse

Mudville Pub

Muncy’s Barber Shop

Music Box

MWR- Navy Base

Natural Creations

Navy Exchange

Newport Art Museum

Newport Athletic Club

Newport Blues Cafe

Newport Chamber of Commerce

Newport Harbor Hotel

Newport Hospital

Newport Hospital Bus Stop

Newport Library

Newport Marriott

Newport Mart

Newport Police Station

Newport Shipyard

Newport Storm

Nikolas Pizza

O’Brien’s Pub

One Pelham East

One Stop

Panini Grill

Peaceable Market

Perro Salado

Pickles Deli

Polo Cleaners

Portsmouth Abbey Library

Portsmouth Library

Portsmouth Publik House

Portsmouth Liqours

Pour Judgement

Quik Kutz

Ramada Inn

Redwood Library

Residence Inn

Rhea’s Inn

Rite Aid

Rocco’s Pizza

Rosmary & Thyme

Rusty’s Bar & Grill

Roger Williams University

(3 Locations)

Salve Regina University

(3 Locations)

Sandy’s Liquors

Sandywoods Farm

Scandinavian Tanning

Scotty’s Big Dawgs

Sea Shi Restaurant

Shaws

Slice Of Heaven

Shell Gas Station

South City Office

Stone Bridge Liquor

Stop & Shop (2 locations)

Subway (2 locations)

Suisse Chalet

Sully’s Beer Wine & Spirits

Sumo Sushi

Sun Way

Sushi Go

Tavern On Broadway

The Parlor

The Shop

Tickets Bar 7 Grill

Tito’s Cantina

Universiy of Rhode Island

(4 Locations)

West Main Pizza

Walgreens

Wellington Resort

Yankee Peddler Inn

DISTRIBUTION

Rhode Island

Press Association,

NEAPNEA*

Editorial Awards, and

Metcalf Media Awards

*New England Associated Press News

Executives Association101 Malbone Road, Newport, RI 02840


AWARDS

Zachary McCuneSports Feature Story

SECOND PLACEThe topic and the approach are both engagingly fresh and the writing is

excellent. Especially impressive: A first-person story that manages to avoid the

first person pronoun for so long. Well done!

MercuryClass III - Specialty Publication

FIRST PLACE

NEAPNEA 2010

Jaqueline MarqueSports Photo

THIRD PLACE

Nice action shot!

HEADLINE WRITINGTHIRD PLACE

Headlines are fun and enticing hooks into features!

RIPA 2015

Janine WeismanFood & Dining Story

SECOND PLACE

RIPA 2010

Mercury Non-Daily Publication

FIRST PLACE

RIPA 2010

Arts Review or CriticismFIRST PLACE

RIPA 2015

Bre Power EatonPrint Biweekly Award

Metcalf Media Awards 2015



CIRCULATION

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