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2020 Media Kit

Trusted Content Enables Physician Access

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• Distributed through POC, Digital and Print channels

• 20+ therapeutic specific editions with relevant content

• Credible 1st & 3rd party editorial

• Consumed within physician’s schedule

• Validated & Audited Distribution

Wallboards

Reaching ~52% of physicians

Digital

Reaching ~82% of physicians

Print

Reaching nearly 100% of physicians

20 Specialties and Growing

1. Allergy & Immunology

2. Behavioral Health

3. Cardiology

4. Critical Care

5. Gastroenterology

6. Dermatology

7. Diabetes

8. Emergency

9. Infectious Disease

10. Nephrology

11. Neurology

12. OBGYN/Women's Health

13. Oncology Cancer Centers

14. Ophthalmology

15. Pain

16. Pediatric

17. Primary Care

18. Pulmonology

19. Rheumatology

20. Surgery

21. Specialties added as requested

Unique Differentiators

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• 100% SOV across Promoted Channels

• Block the Competition

• Own the Audience

• Deliver Undistracted and Undiluted Messaging

• Right of First Refusal

• Competitive Pricing

• Physician Level Data Reporting

Product Suite

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CUSTOM

DIRECT MAIL

JOURNAL

SPOTLIGHTS

SPOTLIGHT

Spotlight/Custom

Issue Wallboards

POINT OF CARE,

HCP WALLBOARDS

ONLINE,

eNEWSLETTER &

CUSTOM EMAIL

EXAM ROOM

WALLBOARDS

POC HCP Wallboards

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• Proven Effective for Over 35 Years

• 20 Specialty Wallboards Editions

• 34 Disease Specific Editions

• Located in HCP Only Areas

• Reaches Entire Treatment Team

• List Match Targeted

• Digitally distributed to Target List HCPs

• Augmented Reality On Every Edition

• Offers Exclusivity

• 24/7 Exposure

• 100% Share of Voice

• Blocks Competition Kantar MediaAnnual Read/Looks Avg.

227 per Physician

PW Tactic HCP Wallboards

Ad Creative Planning Timeline 21 days – 4 weeks

KPIs Estimated Exposures

Reporting PLD Reporting Available

Pricing Scalable. 100 Locations, 3 month Min: $42,000

HCP Disease State Wallboards

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Special Issue, Disease State Wallboards

Within Therapeutic Areas

Native Ads in eNewslettersDrive readers directly to brand.com

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• Include Custom Content in our Newsletters

• Sends reader directly to Brand.com

• Content promoted to Target HCPs in Weekly Newsletters

• Investment made on Cost per Engagement Model

• 100% SOV, delivering Undistracted and Undiluted Messaging

PW Tactic Native Ad in eNewsletter

Ad Creative Planning Timeline 10 days – 2 weeks

KPIs Clicks

Reporting PLD Reporting Available

Pricing Cost per click, $100. Min: $10,000

eBlastsMaximize exposure and engagement with a Custom email campaign

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• Maximize your brand’s exposure with a custom email campaign featuring your content

• Utilize our trusted reputation to reach your target audience

• Target specific therapeutic areas

• Average open rate of 8-12%*

• Reach ~82% target physicians digitally

*Results will vary depending on specialty

PW Tactic eBlasts (custom email)

Ad Creative Planning Timeline 10 days – 2 weeks

KPIs Opens

Reporting PLD Reporting Available

Pricing Min: $10,000, $1.33/send for 10,000 emails. Volume discounts apply.

Condition Centers: 8-10 Editorial Articles Specific to condition directed to Targeted HCPs

2. Content promoted to Target

HCPs in Weekly Newsletters

Delivered to target HCPs

1. Condition Center on

PhysiciansWeekly.com• Editorial content minimizing MLR review

• Content promoted only to targeted HCPs

• Investment made on Cost per Engagement

Model

• 100% SOV, delivering Undistracted and

Undiluted Messaging

Migraine Condition Center Example

Your Ad Here

Your Ad Here

PW Tactic Custom Condition Center

Ad Creative Planning Timeline 7 days – 2 weeks

KPIs Unique Monthly Visitors

Reporting PLD Reporting Available

Pricing Cost per unique monthly visitor, $80. Min: $250,000

Meeting Brief/Conference PackagesExclusive Sponsorship of PW Conference Coverage

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3. HCP Wallboards

Your Ad Here

1. Pre, Daily, and Post-Conference Emails

Your Ad Here

2. Conference coverage pages on

PhysiciansWeekly.com

Your Ad Here

Your Ad

Here

PW Tactic Meeting Briefs

Ad Creative Planning Timeline Digital: 7 days - 2 weeks, Wallboards: 21 days – 4 weeks

KPIs Email opens, Online page views, Wallboard est. exposures

Reporting PLD Reporting Available

Pricing

Focused Reach: $75,000 to reach 5,000 email targets and 250 matched wallboards.

Broad Reach: $100,000 to reach 10,000 email targets and 500 matched wallboards.

Extended Reach: $120,000 to reach 30,000 email targets and 750 matched wallboards

Peer to Peer Series PackageProviding Education to Targeted HCPs

3. POC Wallboards

Targeted Brand List

1. Six (6) Part Email Series – Peer to Peer

Interviews & Insights

(Editorial or Med Legal Approved)

Delivered to Brand target list

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2. Specialty Peer to Peer pages on

PhysiciansWeekly.com

Banner Ad

Banner

Ad

PW Tactic Peer to Peer Series Package

Ad Creative Planning Timeline Digital: 7 days - 2 weeks, Wallboards: 21 days – 4 weeks

KPIs Email opens, Online page views, Wallboard est. exposures

Reporting PLD Reporting Available

Pricing $250,000 to reach 15,000 email targets and 750 matched wallboards

Your Ad Here

Digital Takeover+ PackageExclusive sponsorship of specialty content blocks the competition and amplifies offline exposure

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• 100% exclusivity: one month digital roadblock of all specialty

content and eNewsletter editions (4-5x per month)

• PLD provided back on all client list matched physicians

(eNLs and site)

PW Tactic Monthly Digital Takeover

Ad Creative Planning Timeline 7 days - 2 weeks

KPIs Email opens, Online page views

Reporting PLD Reporting Available

Pricing $20,000-$40,000 per month depending on specialty

Appendix

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Client Feedback

“I’ve had the pleasure of partnering with Physician’s Weekly since 2015. I chose to invest in the wallboard program due to its ability to reach

targeted HCPs within their workflow. The program

has consistently delivered on ROI goals and has

played a major role in my brand’s success. The PW team has become a trusted strategic partner as

they’ve routinely consulted with wallboard content and placement to ensure I get the most from my

investment.”

Brand Manager

Large Vaccine Manufacturer

“Physician’s Weekly is one of the only marketing solutions that can get our message in front of

prescribers at the point of care. It is a sales force

multiplier, delivering our message when our sales

professionals are not in the office.”

Brian Smith

Senior Product Manager

Allergan

“We chose to utilize the Physician’s Weekly wallboards for the launch of STEGLATRO, as we

were looking for an efficient way to increase brand

awareness with target customers. The location of

the Physician’s Weekly boards in HCP offices (close to the decision making) combined with the fact

they had a high percentage of target customers in

their network, made Physician’s Weekly an ideal option. They were great partners determining the

best locations and clearly understood our internal

processes, so everything was simple and easy to

execute on our end.”

Kevin Patek

US Marketing, Oncology

Merck & Co., Inc

“Creating a network of critical care physicians was a daunting but necessary task for our brand. With

most key accounts being hospital-based, we were

sure that traditional promotional communications

were not reaching our target customers in the

hospital.

Physician’s Weekly did everything-- with minimal

time or effort on my side—to cultivate this network

of critical care physicians in their actual offices. The

best part was completely trusting that their team

of experts understood this need, and could create

this crucial new network for us.

Knowing that our key brand messages, featured in

Wallboards, are now in the direct line of sight in

approximately 250 practices reaching our pivotal

hospital-based customers, has made an impact on

not only our current brand plans, but also for our

planned launches.”

Kristine Kramer,

Promotions Manager, Zerbaxa

Merck & Co., Inc.

Trusted by Physicians & their HCP Staff

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I believe that periodicals like Physician’s Weekly are very useful in highlighting important clinical

articles for practicing physicians.

I feel Physician’s Weekly is a great way to have quick recaps of interesting and informative articles on a variety of medical topics. As physicians, we are often too busy to go in depth

into many articles, so having your type of publication is very helpful.

I think the format and style of Physician’s Weekly is an excellent way to make busy professionals aware of

new information that is relevant to their practice.

It is very well written and easy to

understand for everyone,

including healthcare staff.

There is never enough time to read through all the journals and

press on a regular basis, and your publication helps to focus

attention on high-impact selected content.

Producing Measurable & Transparent Results

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Return On

Investment

Symphony Health independent

analysis yielded:

• 7:1 ROI in group

practice networks

• 5:1 ROI in hospital

networks

Additional ROIs have been

performed and are available

upon request.

Spotlight

Performance

Orion Associates research on

our peer to peer Spotlight

wallboard found:

• 55% of physicians are more

likely to prescribe brand

after exposure

• 53% of physicians had

increased awareness of

brand’s key messages

Standard

Spotlight

MediaVitals Ranked PW:

• #2 in integrated delivery networks

• #2 in hospitals

• #3 in group practices

for noticing information/materials sponsored

by pharmaceutical and/or medical device

companies.

Kantar Media Readership Study

Physicians read/look at Physician’s Weekly227 times/year on average

Ad Impact Results

MMS, Inc. and Orion Associates Ad Impact Research found that compared to the control

group, PW physicians are:

• 54% more likely to have conversation with pharmaceutical rep after being exposed to ad

• 48% more likely to recognize the ad compared to those not exposed

• 19% more likely to prescribe product over physicians who do not receive wallboard

Physician’s Weekly can provide reports of brand targets and bonus physicians reached for measurement of NRx, TRx and

dollars with data including NPI number, tactic ID, tactic name, event dates.

Promotion Response/ROI Analytics

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Measure Your Campaign’s Effectiveness with Prescriber-Level Promotion Response Analysis

In partnership with trusted third-party analytics and consulting firms, Physician’s Weekly leverages best-in-class data and analytics to measure return on investment for pharmaceutical and biotech

manufacturers advertising in network.

CONFIDENTIAL

Timelines for Research Delivery

Learning plans are developed in collaboration with our clients. Timelines for delivery will vary based on client specification but typically take 4-6 weeks from the

availability of data associated with the campaign reporting period.

Physician’s Weekly Measurement Approach

Physician’s Weekly conducts pre/post, test/control analyses to measure the impact on prescribing for advertised brands. These promotion response analyses

determine if advertisements airing on the Physician’s Weekly Network are effective in generating incremental new prescriptions as a result of exposure to

programs.

Per an industry standard approach, Physician’s Weekly:• Links its network of exposed physicians to a third-party pharmacy (or medical) claims database

• Matches network prescribers (test) to like prescribers not exposed to the campaign (control) based on characteristics such as prior prescribing behavior,

specialty, geography, etc.

• Compares changes in prescribing behavior for the brand among test and control prescribers

• Reports statistically significant findings and calculates campaign ROI

* Approach and timing estimates based on third-party partnership.

ROI Research Metrics

Physician’s Weekly provides clients with key performance indicators aligned with clients’ campaign objectives, including Impact on New Prescriptions Written and

Return on Investment.

Note: Results may be segmented by key prescriber or campaign dimensions for additional program insights.

PW Tactics Overview

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PW Tactic Ad Creative Planning Timeline KPIs Reporting Pricing

HCP Wallboards 21 days – 4 weeks Estimated Exposures PLD Reporting Available Scalable. 100 Locations, 3 month Min: $42,000

HCP Spotlight Wallboards 21 days – 4 weeks Estimated Exposures PLD Reporting Available 40% Upcharge on Wallboard program

Exam Room Wallboard 28 days – 5 weeks Estimated Exposures PLD Reporting Available Scalable. 100 Location, 6 month Min: $84,000

Direct mail including Spotlight Journals 28 days – 5 weeks Sends Sends Varies

Custom Email 10 days – 2 weeks Opens PLD Reporting AvailableMin: $10,000, $1.33/send for 10,000 emails. Volume

discounts apply.

Native Ad in eNewsletter 10 days – 2 weeks Clicks PLD Reporting Available Cost per click, $100. Min: $10,000

Custom Condition Center 7 days – 2 weeks Unique Monthly Visitors PLD Reporting Available Cost per unique monthly visitor, $80. Min: $250,000

Peer to Peer Series

• Peer to Peer email

• Onsite Banner Ad• Wallboards

• Email: 7 days - 2 weeks

• Online: 7 days - 2 weeks

• Wallboards: 21 days – 4 weeks

• Email: Opens• Online: page views

• Wallboards: est. exposuresPLD Reporting Available

$250,000 to reach 15,000 email targets and 750 matched

wallboards

Meeting Briefs

• Meeting Email• Onsite Banner Ad• Wallboards

• Email: 7 days - 2 weeks

• Online: 7 days - 2 weeks

• Wallboards: 21 days – 4 weeks

• Email: Opens• Online: page views

• Wallboards: est. exposuresPLD Reporting Available

Focused Reach: $75,000 to reach 5,000 email targets and 250

matched wallboards

Broad Reach: $100,000 to reach 10,000 email targets and 500

matched wallboards

Extended Reach: $120,000 to reach 30,000 email targets and

750 matched wallboards

Monthly Digital Takeover

• eNewsletters

• Run of Section Online

• eNL: 7 days - 2 weeks

• Online: 7 days - 2 weeks

• Email: Opens• Online: page views

PLD Reporting Available $20,000-$40,000 per month depending on specialty

Contact Information

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Media Kit & Sales related inquiries

(908) 766-0421

sales@physweekly.com

Production related inquiries

(908) 766-0421

production@physweekly.com