BRAND MEDIA

KIT 2017

OK! is a 100 per cent celebrity-focused weekly with trusted news and lifestyle content covering all of the best-loved local and international stars. OK! takes readers beyond the red carpet and into the lives of celebrities, with exclusive at-home, in-depth interviews and first-look baby, wedding and weight-loss reveals. Lifestyle is a core pillar of OK!s brand, and a Thursday on-sale makes it a retail-driving titles that encourages readers to shop directly from the pages. OK! entertains and delights readers with the lighter side of celebrity life.

Brand StatementEXCLUSIVE

INTERVIEWS & PICS

ONLYOK!in

KELSEY FERENCAK BEAUTY EDITOR

Kelsey’s career spans over six years, across seven of Australia’s leading magazine titles and global brands in a range of editorial roles. Currently Beauty Editor at OK! and NW magazines, she has a vast expertise of all things lifestyle having written across multiple categories – everything from homes and fashion to money and pets, and has also interviewed major celebrities like Elsa Pataky and home-grown stars such as Jesinta Campbell. Kelsey is all about understanding women and what make them tick, educating and informing them, but most of all, making them feel good.

LUCY WALKER EDITOR

After nine years working on OK!, Lucy knows the brand inside out. Starting out on the then-monthly magazine, Lucy has worked her way up through various roles to deputy editor, and recently completed a nine-month stint as acting editor in 2015-2016. Lucy has also worked on numerous magazines such as Woman’s Day, New Idea, That’s Life and TV Week where she developed her unbeatable knowledge of the weekly market. As well as working with local and international talent on magazine exclusives, the ever-changing landscape has encouraged Lucy to direct her skills towards digital media, which see her manage the OK! website and social media accounts, generating some the highest engagement in the company.

MAYA WYSZYNSKI SENIOR FASHION EDITOR

Currently OK!s senior fashion editor, Maya has more than seven years’ experience as an industry expert, working across some of the biggest weekly titles in the country. From interviewing the king couture, Jean Paul Gaultier, to attending International Fashion Weeks and styling Victoria’s Secret model Shanina Shaik, Maya has extensive knowledge across all things fashion and style. Through her strong relationships with Australia’s leading brands, Maya has also had the opportunity to style the like of Jennifer Hawkins, Jessica Gomes and Jesinta Campbell, the name a few. Maya thrives on working as part of a team to create something beautiful and magical that no one hasever seen before.

CARRISSA LAWRIE ENTERTAINMENT EDITOR

With almost a decade of experience working on OK!s entertainment pages, Carissa has an extensive knowledge in everything film, TV, music and books. As the entertainment editor, she’s passionate about delivering the most sought-after news and reviews, and has interviewed some of the most recognisable talent from home and abroad, including Jessica Mauboy, Drew Barrymore and Channing Tatum. Aside from covering red carpet events and going behind the scenes on Australia’s top-rating shows, a career highlight for her is working on OK!s exclusive photo shoots with the likes of Kyly Clarke and Megan Gale. Ultimately, bringing readers the latest details on what’s hot in entertainment is what drives her.

Editorial Profiles

Source: Social followings as of 9/5/17. Digital Google Analytics, Average of all sessions, Jan-Aug 16

INSTAGRAM: 51,113

TWITTER:22,834

FACEBOOK: 511,174

WEBSITE: 318,777

READERSHIP: 187,000

FREQUENCY: WEEKLY

Source Circ – ABC Audit Bureau, June 16; Readership – Roy Morgan December 16

Interesting, Fun, Entertaining

REACHING FOR THE STARS A SINGLE OK! FACEBOOK POST CAN

REACH MORE THAN 7 MILLION PEOPLE

Engagement

NICOLE BYERS,EDITOR-IN-CHIEF,

OK ! MAGAZINE

OK! delivers celebrity news as it breaks on social media

– for the inside story, readers

buy the magazine

celebrity news!ENTERTAINMENT

With access to the top Aussie TV and film talent and international faves, OK!’s entertainment pages

have bcome a weekly bible.

FASHION OK! fashion pages blend luxe looks with affordable pieces.

Signature specials and shoots with hot local talent set the bar

in the weekly market.

BEAUTY A crafted balance of practical

tips, new products and inspiring beauty trends.

HEALTH Delivering the most talked-about health and diet trends and tips,

as adopted by the stars.

FOOD Fresh and fast weekly recipes, to inspire one’s inner foodie.

TRAVEL How to holiday like a star,

on a civilian budget!

HOME Hot trends and homewares

to update any decor.

More than just

EDITORIAL FLIP COVER OPP RED CARPET SPONSORSHIPS OPP

JANAustralia Day

Back to Work Special

New Year, New You: Body, Beauty, Fashion

Golden GlobesBody & Bikini Issue

FEBInternational Fashion Weeks

Fitness SpecialThe SAG & BAFTAS Valentine’s Day: Love Issue

MAR

VAMFF – Melbourne Fashion Week

International Fashion Month

Jewellery Special

Autumn Style and Beauty Oscars

APRInternational Fashion Week

Easter – Lifestyle Special

Mother’s Day Gift Guide

OK! Diet Bible

Denim Special

MAY MBWFA (Australian Fashion Week)

Winter Special Beauty & Fashion

Logies

Met GalaMother’s Day

JUNFood – Winter Warmers

Winter Make-Up and Hair Trends

Winter Fashion

Winter Fashion & Beauty Special

Cannes Film Festival

JULMums and Bubs Special

Fragrance Special

Winter Fashion Shoot

Nail Beauty Special – Colour Care, Trends and Shapes

AUG

Father’s Day Special including Gift Guide

Style at Any Age

Father’s Day Gift Guide

Online Shopping Special

SEPTSpring Fashion Shoot

International Fashion WeekSpring Fashion & Beauty Emmy Awards Spring Clean Your Health

OCTWedding Special

Halloween

Hair Special

Get Summer Ready Body Diet Special

Spring Racing Special

Best and Worst of the Year Special (Double Issue)

NOV

Food Special – Summer SaladsSunscreen Feature

Tanning SpecialSwim Special

Summer Food Special

Summer Beauty MTV Awards & AMAs Party Season Special

DECBody - How to Survive

the silly season

NYE fashion look book

Holiday Fashion & Beauty Special

Xmas Gift Guide

Calendar 2017

and special executions

OK! ISSUE SPECIALSFrom red carpet to spring racing, every year, OK! Has special issues focusing on

what its highly engaged readers love.

With all the highlights of global celebrity events as well as gift guides and tips and tricks on how to get that look, partnering brands have the opportunity to levearge

these issue specials

HEALTHEach week, OK! Delivers its readers

exclusive health and fitness content.

This celebrity focused lifestyle feature highlights partnering brands across print,

digital and social platforms

FLIP COVERIn 2017 we will be offering our key

advertising clients the opportunity to own bespoke editorial content with an

exclusive flip book sponsorship.

This unique print execution will provide your brand market cut-through against

competitors.

Sponsorship opportunities

OK! ISSUE SPECIALS

FLIP COVER

HEALTH

ISSUE ON SALE MATERIAL DEADLINE ADDED VALUE DEADLINE

OK! Magazine 190617 08/06/2017 31/05/2017 24/05/2017

OK! Magazine 260617 15/06/2017 07/06/2017 31/05/2017

OK! Magazine 030717 22/06/2017 14/06/2017 07/06/2017

OK! Magazine 100717 29/06/2017 21/06/2017 14/06/2017

OK! Magazine 170717 06/07/2017 28/06/2017 21/06/2017

OK! Magazine 240717 13/07/2017 05/07/2017 28/06/2017

OK! Magazine 310717 20/07/2017 12/07/2017 05/07/2017

OK! Magazine 070817 27/07/2017 19/07/2017 12/07/2017

OK! Magazine 140817 03/08/2017 26/07/2017 19/07/2017

OK! Magazine 210817 10/08/2017 02/08/2017 26/07/2017

OK! Magazine 280817 17/08/2017 09/08/2017 02/08/2017

OK! Magazine 040917 24/08/2017 16/08/2017 09/08/2017

OK! Magazine 110917 31/08/2017 23/08/2017 16/08/2017

OK! Magazine 180917 07/09/2017 30/08/2017 23/08/2017

OK! Magazine 250917 14/09/2017 06/09/2017 30/08/2017

OK! Magazine 021017 21/09/2017 13/09/2017 06/09/2017

OK! Magazine 091017 28/09/2017 20/09/2017 13/09/2017

OK! Magazine 161017 05/10/2017 27/09/2017 20/09/2017

OK! Magazine 231017 12/10/2017 04/10/2017 27/09/2017

OK! Magazine 301017 19/10/2017 11/10/2017 04/10/2017

OK! Magazine 061117 26/10/2017 18/10/2017 11/10/2017

OK! Magazine 131117 02/11/2017 25/10/2017 18/10/2017

OK! Magazine 201117 09/11/2017 01/11/2017 25/10/2017

OK! Magazine 271117 16/11/2017 08/11/2017 01/11/2017

OK! Magazine 041217 23/11/2017 15/11/2017 08/11/2017

OK! Magazine 111217 30/11/2017 22/11/2017 15/11/2017

OK! Magazine 181217 07/12/2017 29/11/2017 22/11/2017

OK! Magazine 010118 14/12/2017 06/12/2017 29/11/2017

Print Deadlines

Contact us today

OK!’s success is based on listening to what our readers and clients really want - and

delivering it in style

NAME TITLE PHONE EMAIL

Jane SeremberDirector of Brands

and Categories+61 (02) 9282 8727 JSerember@bauer-media.com.au

Jordan Livesey Brand Manager +61 (02) 9282 8428 JLivesey@bauer-media.com.au

Veronica Pasternatsky Brand Executive +61 (02) 9282 8823 VPasternatsky@bauer-media.com.au

Jaclyn Clements VIC Sales Director +61 (03) 9823 6341 JClements@bauer-media.com.au

Judy Taylor QLD Sales Director +61 (07) 3101 6636 JTaylor@bauer-media.com.au

Jo Moroney SA Sales Manager +61 (08) 8267 5032 JMoroney@bauer-media.com.au

Chris Eyres WA Sales Manager +61 (08) 6160 8964 CEyres@bauer-media.com.au

Peter MantenDigital Strategy &

Commercial Director+61 (02) 9282 8370 PManten@bauer-media.com.au

Annie Qian Ad Production Executive +61 (02) 8114 6021 AQian@bauer-media.com.au

NICOLE BYERS,EDITOR-IN-CHIEF, OK ! MAGAZINE