PLANNING KIT and nurtures your community. · The Monthly Content Planning Kit ... Weekly Editorial...
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Monthly Content Planning Kit Create a monthly content plan that attracts website visitors, woos potential customers and nurtures your community. PLANNING KIT
Transcript of PLANNING KIT and nurtures your community. · The Monthly Content Planning Kit ... Weekly Editorial...
Monthly Content Planning KitCreate a monthly content plan that attracts website visitors, woos potential customers
and nurtures your community.PLA
NN
ING
KIT
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 2
WELCOME!WHAT IS THE MONTHLY CONTENT PLANNING KIT?
The Monthly Content Planning Kit is a planner that you can use each and every month to map out your content strategy.
THE KIT
✓ Monthly Content Checklist ✓ Business Activity Forecast ✓ Monthly Content Map ✓ Blog Topic Brainstorm ✓ Weekly Editorial Calendars ✓ Blog Post Planners ✓ Monthly Goals & Results ✓ Content Project Planner
HOW TO USE THE KIT?1. Print the kit or save on your computer to start working through
the exercises.2. The kit is organized from high-level (monthly worksheets) to
smaller details (weekly worksheets & blog and content planners). Start with the monthly exercises first and then work your way to the end of the kit. If jumping around works better for you, do that too!
3. If you have any questions or need a partner to celebrate your wins with, email me at [email protected]
4. If you to check out the Content Empire products, check out the shop here: www.yourcontentempire.com/shop
H I , I ’ M H A I L E Y !Fo u n d e r A n d C h i e f W h i m s y O f f i c e r At
Yo u r C o n t e n t E m p i r e
f l i & m
LOVING THIS KIT?SHARING IS CARING!
f SHARE ONFACEBOOK
lSHARE ONT WIT TER
& SHARE ONPINTEREST
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 3
FOR THE MONTH OF:
Complete: Business Activity Forecast
Complete: Monthly Content Plan
Complete: Blog Topic Brainstorm
Complete: Week 1 Editorial Calendar
Complete: Week 2 Editorial Calendar
Complete: Week 3 Editorial Calendar
Complete: Week 4 Editorial Calendar
Optional Resource: Weekly Blog Post Planners
Complete: Monthly Goals & Results
Optional Resource: Content Project Planner
“Content marketing is a
long-term relationship.
It’s not a one night stand.”
- Ross Simmonds
Mo n th ly C o n t e n t C h e ck l i s t
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 6
MONTHLY THEME:
WEEK 1 WEEK 2 WEEK 3 WEEK 4
BLO
Gco
re c
onte
nt
PR
OM
OTE
you
r of
fer
ATTR
AC
Tn
ew a
udi
ence
ENG
AG
Eyo
ur
audi
ence
SHA
RE
behi
nd-
the-
scen
es
Mo n th ly C o n t e n t M a p
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 5
Questions to Guide Your Mindmapping
1. What are the areas that you write about on your blog?
2. If a potential buyer was ready to purchase your products or services, what are some questions they might have about topics that relate to what you offer?
3. What are some general questions people have about your industry?
4. Have there been any recent developments or news in your industry that might affect your target customer?
5. What subjects are your target customers interested in? (cross reference those that are related to your business/offer)
6. What are some subjects that could introduce your target audience to your offering, lead magnet or your business?
7. Think of the area that you want to establish yourself as an expert. What do people most want to know how to do & what can you teach them?
TOPIC BRAINSTORM
B l o g To p i c B ra i n s t o r m
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 6
MONTHLY THEME:
WEEK 1 WEEK 2 WEEK 3 WEEK 4
BLO
Gco
re c
onte
nt
PR
OM
OTE
you
r of
fer
ATTR
AC
Tn
ew a
udi
ence
ENG
AG
Eyo
ur
audi
ence
SHA
RE
behi
nd-
the-
scen
es
Mo n th ly C o n t e n t M a p
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 7
BLOG EMAILM
ON
DAY
TUES
DAY
WED
NES
DAY
THU
RSD
AYFR
IDAY
SATU
RD
AYSU
ND
AY
We ek 1 E d i t o r i a l Ca l e n d a r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 8
BLOG EMAILM
ON
DAY
TUES
DAY
WED
NES
DAY
THU
RSD
AYFR
IDAY
SATU
RD
AYSU
ND
AY
We ek 2 E d i t o r i a l Ca l e n d a r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 9
BLOG EMAILM
ON
DAY
TUES
DAY
WED
NES
DAY
THU
RSD
AYFR
IDAY
SATU
RD
AYSU
ND
AY
We ek 3 E d i t o r i a l Ca l e n d a r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 10
BLOG EMAILM
ON
DAY
TUES
DAY
WED
NES
DAY
THU
RSD
AYFR
IDAY
SATU
RD
AYSU
ND
AY
We ek 4 E d i t o r i a l Ca l e n d a r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 11
DATE
TITLE
HOW TO INTRODUCE THE POST
QUESTION #1 FOR POST TO ANSWER
QUESTION #2 FOR POST TO ANSWER
QUESTION #3 FOR POST TO ANSWER
CONCLUSION + CALL-TO-ACTION FOR POST
FREE WRITE OR OUTLINE EACH SECTION
POST CHECKLIST:
Post outlined Newsletter
Post edited Newsletter
Graphics designed Twitter
Post drafted Post Scheduled
Post SEO done Facebook
B l o g Po s t Pl a n n e r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 12
DATE
TITLE
HOW TO INTRODUCE THE POST
QUESTION #1 FOR POST TO ANSWER
QUESTION #2 FOR POST TO ANSWER
QUESTION #3 FOR POST TO ANSWER
CONCLUSION + CALL-TO-ACTION FOR POST
FREE WRITE OR OUTLINE EACH SECTION
POST CHECKLIST:
Post outlined Newsletter
Post edited Newsletter
Graphics designed Twitter
Post drafted Post Scheduled
Post SEO done Facebook
B l o g Po s t Pl a n n e r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 13
DATE
TITLE
HOW TO INTRODUCE THE POST
QUESTION #1 FOR POST TO ANSWER
QUESTION #2 FOR POST TO ANSWER
QUESTION #3 FOR POST TO ANSWER
CONCLUSION + CALL-TO-ACTION FOR POST
FREE WRITE OR OUTLINE EACH SECTION
POST CHECKLIST:
Post outlined Newsletter
Post edited Newsletter
Graphics designed Twitter
Post drafted Post Scheduled
Post SEO done Facebook
B l o g Po s t Pl a n n e r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 14
DATE
TITLE
HOW TO INTRODUCE THE POST
QUESTION #1 FOR POST TO ANSWER
QUESTION #2 FOR POST TO ANSWER
QUESTION #3 FOR POST TO ANSWER
CONCLUSION + CALL-TO-ACTION FOR POST
FREE WRITE OR OUTLINE EACH SECTION
POST CHECKLIST:
Post outlined Newsletter
Post edited Newsletter
Graphics designed Twitter
Post drafted Post Scheduled
Post SEO done Facebook
B l o g Po s t Pl a n n e r
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 15
MY CONTENT GOALS FOR THE MONTH:
WHAT PROGRESS DID YOU MAKE TOWARDS YOUR GOALS THIS MONTH?
WHAT WORKED THIS MONTH?
WHAT DIDN’T WORK THIS MONTH?
WHERE DID CLIENTS/CUSTOMERS COME FROM THIS MONTH?
PREVIOUS THIS MONTH GROWTH
WEB
SITE
total visitors
unique visitors
bounce rate
SOC
IAL
MED
IAEM
AIL
S
subscribers
average opens
average clicks
SALE
S
# sales
$ sales
inquiries
POST 1 POST 2 POST 3 POST 4 POST 5 POST 6
VIEWS
COMMENTS
SHARES
Mo n th ly G o a l s & R e s u l t s
P L A N N E R
© Y O U R C O N T E N T E M P I R E 2 0 2 0 Y O U R C O N T E N T E M P I R E . C O M 16
CONTENT PROJECT
DATE MILESTONE X
C o n t e n t Pr oj e c t Pl a n n e r
P L A N N E R
CONTENT PROJECT
DATE MILESTONE X
CONTENT PROJECT
DATE MILESTONE X
CONTENT PROJECT
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CONTENT PROJECT
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CONTENT PROJECT
DATE MILESTONE X
