MBA 2nd Sem Exam Paper

Keyur D Vasava

Pharmacy+MBA

Dist.Narmada

"ACCEPT EVERYTHING ABOUT YOURSELF -- I MEAN EVERYTHING, YOU ARE YOU AND THAT IS THE BEGINNING AND THE END -- NO APOLOGIES, NO REGRETS." ( 14/03/12)

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Seat No.: _____ Enrolment No.______

GUJARAT TECHNOLOGICAL UNIVERSITY MBA Second Semester-II ( Evening) Examination May 2010

Subject code: 810007

Subject #ame: Quantitative Analysis Date: 28 / 05 / 2010 Time: 11.00 am – 01.30 pm

Total Marks: 70

Instructions: 1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) For a given set of observations assumed to be normally distributed, mean=µ=40 units

and standard deviation = σ =5 units. What does the empirical rule indicate for the

interval [µ-2 σ , µ+2 σ] ? Explain the meaning of what you state in this connection

State Chebyshev’s rule.in this context and compare your results with that of

empirical rules.

07

(b) Explain the following terms giving salient features. 07

(1) Uniform Distribution

(2) Standard Error

(3) Goodness -of – Fit test

Q.2 (a) Explain the following concepts in context to ‘Testing of Hypothesis’ 07

(1) Null Hypothesis and Alternative Hypothesis.

(2) Level of Significance and types of error.

(3) Rejection and non-rejection regions.

(b) Solve the following case.

In order to find the importance of customer service, a survey was made on a 5

point scale.[ 1 being low and 5 being high.]The mean was found to be 4.30. Another

team of researchers feel that the figure [mean] obtained was high and just to

establish that they made another survey. The results are as follows.

07

3 4 5 5 4 5 5 4 4 4 4

4 4 4 4 5 4 4 4 3 4 4

4 3 5 4 4 5 4 4 4 5

Give your view about the survey results of research team’s decision taking α = 0.05

OR

(b) The following data ( in K.G.) related to weights of machine parts follow normal

distribution. The production manager claims that the machine part, on an average is

8.3 K.G. A sample from the production was taken and the weights of each one of

the part is as given below.

07

8.1 8.4 8.3 8.2 8.5 8.6 8.4 8.3

8.4 8.2 8.8 8.2 8.2 8.2 8.1 8.3

8.4 8.5 8.5 8.7

Take α = 0.01 and verify production manager’s claim

Q.3 (a) Two different samples are taken from two different normally distributed

populations. test the following hypothesis of the difference in population means

by using the following data. [Take level of significance = 0.10]

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H0 : µ1- µ2 = 0 H1: µ1- µ2 < 0

sample 1 sample 2

1

_

x =51.3 2

_

x = 53.2

S1

2 = 52 S2

2 = 60

n1 = 31 n2 = 32

2

(b) To study the effects of inflation on stock market a researcher takes the P/E ratios of

9 companies for the year 2004 and the same 9 companies for the year 2005. 07

Company P/E ratio 2004 P/E ratio 2005

1 8.9 12.7

2 38.1 45.4

3 43 10

4 34 27.2

5 34.5 22.8

6 15.2 24.1

7 20.3 32.3

8 19.9 40.1

9 61.9 106.5

Using the above records you are required to give your opinion regarding effect of

inflation on the P/E ratio based on testing of hypothesis

OR

Q.3 (a) A study of female entrepreneurs was conducted to determine their definition of

success. The women were offered optional choices such as happiness/ self-

fulfillment, sales/profit, and achievement/ challenge. The women were divided into

groups according to the gross sales of their businesses. A significantly higher

proportion of them in the Rs. 100,000 to 500,000 category than in the less than Rs.

100,000 category seemed to rate sales/profit as a definition of success.

Suppose you decide to test this result by taking a survey of your own and identify

female entrepreneurs by gross sales. You interview 100 female entrepreneurs with

gross sales of less than 100,000 and 24 of them define sales/profit as success. You

then interview 95 females from the group with the gross sales of Rs. 100,000 to Rs.

500,000 and 39 cite sales/profit as a definition of success. Use this information to

test with level of significance 0.01 to determine whether there is a significant

difference in their participation of the two groups that define success as sales /profit.

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(b) Explain usefulness of C.V. (coefficient of variation) Compare the following two

sets of data for consistency. 07

Data set I Data set II

49 159

82 121

77 138

54 152

Q.4 (a) Give the salient features of the following concepts.[Draw necessary figures and

highlight the features.] 07

(1) Skewness. (2) Kurtosis (3) Positive and negative correlation

(b) Explain the following terms in context of probability. 07

(1) Conditional probability

(2) Independent Events

(3) Solve the following problem.

Machines A, B, and C produce the same two parts X and Y with the estimated

contribution percentages 60% , 30% , and 10%.In addition to this we know that

40% of the parts produced by machine A are parts X ,while 50% and 70%

produced by machines B and C respectively are parts X. A part is randomly taken

from the total production and found it to be part X. What is the probability that the

part is produced by machine C ?

OR

Q.4 (a) The manager of a leading publication, using the results of a survey, expects that

rating given by the readers should be as given below.

(1) excellent 8% (2) pretty good 47% (3) only fair 34% (4) poor 11%

In order to verify the truth value of the % given above, a researcher conducts a

survey and the corresponding results are as follows.

07

3

Rating Frequency

(1) Excellent 21

(2) Pretty good 109

(3) Only Fair 62

(4) poor 15

Does this observed reading agree with the manager’s expectations?

[Take level of significance = 0.05]

(b) Using the following data obtain the equation of regression line. 07

x Y

22 17

21 15

28 22

8 19

20 24

Q.5 (a) Explain the term ‘Time series’. What are the basic components of a time series?

Draw the diagram and explain each one. Using the following data compute a 4-

month moving average for all available months.

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Month Production Month Production

1 1056 7 1110

2 1345 8 1334

3 1381 9 1416

4 1191 10 1282

5 1259 11 1341

6 1361 12 1382

(b) Calculate Laspeyre’s and Passche’s price index using the following data 07

Item Price -2006 Quantity Price-2007 Quantity

1 6.70 150 6.95 135

2 1.35 60 1.45 65

3 5.10 8 6.25 12

4 4.50 25 4.95 30

5 11.95 6 13.20 7

6 7.90 4 9.00 2

OR

Q.5 (a) Assuming that the trend is absent, determine, if any, seasonality in the given data. 07

YEAR 1 2 3 4

2000 3.7 4.1 3.3 3.5

2001 3.7 3.9 3.6 3.6

2002 4.3 4.1 3.3 3.1

2003 3.3 4.4. 4.0 4.0

(b) A news-paper boy keeps a record of number of newspaper demanded by certain

group of people. A record of 100 days is show n below. 07

Copies-demanded days

10 20

11 30

12 40

13 10

The cost of a copy to him is Rs. 1.00 while he sells each for Rs. 2/00.

Assuming that loss of sale not to be criteria for decision making, you are

requested

to guide him to purchase number of copies for sale on each day.

*************

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GUJARAT TECHNOLOGICAL UNIVERSITY MBA(Evening) Sem-II Remedial Examination December 2010

Subject code: 810007 Subject Name: Quantitative Analysis

Date: 21 /12 /2010 Time: 10.30 am – 01.00 pm

Total Marks: 70




Q.1 (a) The Indian department of the interior release figures on mineral production.

Following are the 10 leading states in nonfueal mineral production in the India. 07

State Value (Rs.millions)

Gujarat 3350

Bihar 2800

Madhapradesh 2550

Goa 2050

Maharastra 1920

Assam 1670

Andrapradesh 1660

Sikkim 1570

Rajasthan 1420

UP 1320

I. Calculate the mean, median & mode.

II. Calculate the range, interquartile range, mean absolute deviation,

sample variance & sample standard deviation.

(b) 1. Suppose that 5 men out of 100 and 25 women out of 1000 are colour blind.A

colour blind person is chosen at random. What is the probability of his

being male (assuming that males and females are in equal proportion)?

05

2. Why do we use n-1 as the denominator instead of n to calculate sample

variance?

02

Q.2 (a) 1. State chebyshev’s theorem 03

2. Characteristics of good estimator. 02

3. Explain: Descriptive statistics and statistical inferences. 02

(b) 1. Concert pianist Priyank has become quite upset at the number of coughs occurring

in the audience just before he begins to play. On his latest tour, Priyank estimates

that on average eight coughs occur just before the start of his performance. Mr.

Priyank has sworn to her conductor that if he hears more than five coughs at

tonight’s performance, he will refuse to play. What is the probability that he will

play tonight?

05

2. Differentiate coefficient of correlation & coefficient of determination. 02

OR

(b) 1. Differentiate point estimation & interval estimation. 02

2. An X-ray technician is taking readings from her machine to ensure that it adheres

to federal safety guidelines. She knows that the standard deviation of the amount of

radiation emitted by the machine is 150 milligrams, but she wants to take reading

until the standard error of sampling distribution is no higher than 25 milligrams. How

many reading should she take?

05

2

Q.3 (a) Suppose that in past years the average price per square foot for warehouses in the

India has been Rs 32.28. A national real estate investor wants to determine whether

that figure has changed now. The investor hires a researcher who randomly samples

19 warehouses that are for sale across the India and finds that the mean price per

square foot is Rs 31.67, with a standard deviation of Rs 1.29. If the researcher uses a

5% level of significance, what statistical conclusion can be reached? What are the

hypotheses?

07

(b) A management consulting company presents a three-day seminar on project

management to various clients. The seminar is basically the same each time it is

given. However, sometimes it is presented to high-level managers, sometimes to

midlevel managers, and sometimes to low-level managers. The seminar facilities

believe evaluations of the seminar may vary with the audience. Suppose the

following data are some randomly selected evaluation scores from different levels of

managers who attended the seminar. The ratings are on a scale from 1 to 10, with 10

being the highest. Use a one-way ANOVA to determine whether there is a significant

difference in the evaluations according to manager level. Assume α = 0.05. Discuss

the business implications of your findings.

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High level Mid level Low level

7 8 5

7 9 6

8 8 5

7 10 7

9 9 4

10 8

8

OR

Q.3 (a) Students Against Drunk Driving has targeted seat-belt usage as a positive step to

reduce accidents and injuries. Before a major campaign at one high school, 44 percent

of 150 drivers entering the school parking lot were using their seat belts. After the

seat-belt awareness program, the proportion using seat belts had risen to 52 percent in

a sample of 200 vehicles. At a 0.04 significance level, can the students conclude that

their campaign was effective?

07

(b) The following data show the number of claims processed per day for a group of four

insurance company employees observed for a number of days. Test the hypothesis

that the employees’ mean claims per day are all the same. Use the 0.05 level of

significance

07

Employee 1 15 17 14 12

Employee 2 12 10 13 17

Employee 3 11 14 13 15 12

Employee 4 13 12 12 14 10 09

Q.4 (a) Is the transportation mode used to ship goods independent of type of industry?

Suppose the following contingency table represents frequency counts of types of

transportation used by the publishing and the computer hardware industries. Analyze

the data using the chi-squre test of independence to determine whether type of

industry is independent of transportation mode. Let α = 0.05.

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Transportation mode

Air Train Truck

Publishing

Industry

32 12 41

Industry

Computer

Hardware

05 06 24

3

(b) Campus Stores has been selling the Believe it or not : wonders of statistics study

guide for 12 semesters and would like to estimate the relationship between sales and

number of sections of elementary statistics taught in each semester. The following

data have been collected:

07

Sales (units) 33 38 24 61 52 45

No. of sections 03 07 06 06 10 12

Sales (units) 65 82 29 63 50 79

No. of sections 12 13 12 13 14 15

1. Develop the estimating equation that best fits the data.

2. Calculate the sample coefficient of determination and the sample coefficient

of correlation

OR

Q.4 (a) 1. Study the MINITAB regression output that follows. How many predictors

are there? What is the equation of the regression model? Find out the

strength of the model and the predictors

04

MINITAB Output

Regression Analysis: Y versus X1, X2, X3, X4

The regression equation is

Y = -55.9 + 0.0105 X1 – 0.107 X2 + 0.579 X3 – 0.870 X4

Predictor coef SE coef T P

Constant -55.93 24.22 -2.31 0.025

X1 0.01049 0.02100 0.50 0.619

X2 -0.10720 0.3503 -3.06 0.003

X3 0.57922 0.07633 7.59 0.000

X4 -0.8695 0.1498 -5.81 0.000

S = 9.025 R-sq = 80.2% R-sq(adj) = 783.7%

Analysis of Variance

Source DF SS MS F P

Regression 4 18088.5 4522.1 55.52 0.000

Residual Error 55 4479.7 81.4

Total 59 22568.2

2. Write a short note on Multicollinearity. 03

(b) The following information has been gathered from a random sample of apartment

renters in a city. We are trying to predict rent (in dollars per month) based on the size

of the apartment (number of rooms) and the distance from downtown (in miles.)

07

Rent ($) No. of Rooms Distance from

Downtown

360 2 1

1000 6 1

450 3 2

525 4 3

350 3 10

300 1 4

1. Calculate the least-squares equation that best relates these three variables.

2. If someone is looking for a two-bedroom apartment 2 miles from

downtown, what rent should he expect to pay

Q.5 (a) Robin Zill and Stewart Griffiths own a small company that manufactures portable

massage tables in Hillsborough, North Carolina. Since they started the company, the

number of tables they have sold is represented by this time series:

07

4

Year 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996

Table

sold

42 50 61 75 92 111 120 127 140 138

I. Find the linear equation that describes the trend in the number of tables sold by

Robin and Stewart.

II. Estimate their sales of tables in 1998.

(b) Use the decision table given here to complete parts (a) through (d). 07

State of Nature

S1 S2 S3

d1 250 175 -25

d2 110 100 70

Decision

Alternative

d3 390 140 -80

a. Use the maximax criterion to determine which decision alternative to select.

b. Use the maximin criterion to determine which decision alternative to select.

c. Use the Hurwicz criterion to determine which decision alternative to select.

Let α = 0.3 and then let α = 0.8 and compare the results.

d. Compute an opportunity loss table from the data. Use this table and a minimax

regret criterion to determine which decision alternative to select.

OR

Q.5 (a) Bill Simpson, owner of a California vineyard, has collected the following

information describing the prices and quantities of harvested crops for the years

1992-1995

07

Price (per ton) Quantity Harvested (tons)

Type of Grape 1992 1993 1994 1995 1992 1993 1994 1995

Ruby cabernet $108 $109 $113 $111 1280 1150 1330 1360

Barbera 93 96 96 101 830 860 850 890

Chenin Blanc 97 99 106 107 1640 1760 1630 1660

Construct a Laspeyres index for each of these 4 years using 1992 as the base period.

(b) Use the following decision table to complete parts (a) through (c). 07

State of Nature

s1(0.40) s2 (0.35) s3 (0.25)

d1 150 250 500

d2 100 200 400

d3 75 150 700

Decision

Alternative

d4 125 450 650

1. Draw a decision tree to represent this payoff table.

2.Compute the expected monetary values for each decision and label the

decision tree to indicate what the final decision would be.

3. Compute the expected payoff of perfect information. Compare this answer to

the answer determined in part (2) and compute the value of perfect

information.

*************


GUJARAT TECHNOLOGICAL UNIVERSITY MBA Second Semester ( Regular / Evening ) Examination May 2010


Subject #ame: Cost and Management Accounting

Date: 21 /05 /2010 Time: 11.00 am- 01.30 pm

Total Marks: 70




Q.1 (a) Padma Ltd. produces a commodity by blending two raw materials – A and B. The

following are the details regarding the raw materials:

Material Standard mix Standard price per kg.

A 40% Rs.5

B 60% Rs.6

The standard process loss is 15%. During the month of March 2009, the company

produced 4,250 kg. of finished product. The position of stock and purchases for the

month of March 2009 are as under:

Purchases during

March 2009

Material Stock as on

March 01, 2009

(Kg.)

Stock as on

March 31, 2009

(Kg.) (Kg.) (Rs.)

A 85 40 2,400 13,200

B 90 55 2,600 15,080

You are required to work out the following variances with the use of formulae only.

a. Material Price Variance and

b. Material Yield Variance

07

(b)

Would you feel that, Rolling budget provide the supports to the managers to achieve

the realistic and attainable target? Comment.

03

(c) Discuss the difference between Efficiency audit and Propriety audit. 04

Q.2 (a) Lilavati Ltd., Company manufactures a broad line of toys for the age group of

different children. The Lilavati owns three plants those are located in Durgapur,

Cochin, and Nashik. The Durgapur plant is operating at 85 percent capacity. Its

main product, infant child favours toys, has experienced softness in the market

which has led to predictions of further softening of the market and predictions of a

decline in production to 65 percent capacity. If that happens, workers will have to

be laid off and one wing of the factory closed. The Cochin plant manufactures toys

for the age group of 5 to 10 years, for this purpose they use the basic structure

manufactured by the Durgapura plant as an integral component. Demand for the

toys of age group of 5 to 10 years is strong. Price and cost information for the toys

of age group of 5 to 10 years is as follows:

Price Rs.220

Direct materials 63

Direct labour 12.50

Variable overhead 25

Fixed overhead 10

Fixed overhead is based on an annual budgeted amount of Rs.3,50,000 and

budgeted production of 3,500 toys. The direct materials cost includes the cost of the

raw material received from infant division at Rs.20 (market price).

The Durgapur plant capacity is 2,000 toys per year. Cost data are as follows:

07

Direct materials Rs.7.50

Direct labour 6.00

Variable overhead 6.00

Fixed overhead 10.00

Fixed overhead is based on budgeted fixed overhead of Rs.2,00,000.

Required:

1. What is the maximum transfer price the Cochin plant would accept?

2. What is the minimum transfer price the Durgapur plant would accept?

(b) Aadi Ltd. had the following inventories at the beginning and at the end of the month

of September 2009:

Particulars September 1, 2009

(Rs.)

September 30, 2009

(Rs.)

Finished

goods 1,25,000 1,17,000

Work-in-

process 2,35,000 2,51,000

Direct

materials 1,34,000 1,24,000

The following additional manufacturing data were available for the month of

September 2009:

Particulars (Rs.)

Direct materials

purchased 1,89,000

Purchase returns 1,000

Carriage inward 3,000

Direct labour 3,00,000

Actual factory

overhead 1,75,000

The company applies factory overhead at a rate of 60% of direct labour cost, and

any over applied or under applied factory overhead is deferred until the end of the

year 2009-10.

Calculate the manufacturing cost of the company for the month of September 2009.

07

OR

(b) AB Ltd is organized into two large divisions – A and B. Division A produces a

component which is used by division B in making a final product. The final product

is sold for Rs.480. Division A has a capacity to produce 2,400 units and the entire

quantity can be purchased by division B.

Division A informed that due to installation of new machines, its depreciation cost

has gone up and hence wanted to increase the price of the component to be supplied

to division B at Rs.264. Division B, however, can buy the component from the

outside market at Rs.264 each. The variable cost of division A is Rs.228 and fixed

cost is Rs.24 per component. The variable cost of division B in manufacturing the

final product by using the component is Rs.180 (excluding the component cost).

If division B purchases the entire component from division A. Calculate the total

contribution of the company.

07

Q.3 (a) Explain the difference between the cost accountancy, costing and cost accounting. 07

(b) Aashish timber merchant purchased 1,000 cubic foot of timber logs on April 01,

2009 at the rate of Rs.100 per cubic ft and stored them in his timber yard for six

months for seasoning. In the timber yard the following items of expenses were

incurred during the period of six months of seasoning.

Rent –Rs. 1,250 per month

Salaries of 4 guards at the rate of Rs. 250 per month

Incidental expenditure for maintenance, power, lighting, etc. Rs. 750 per month

Annual share of administration overheads Rs. 10,000.

07

50% of the floor area of the godown and other connected operations were incurred

for stocking the seasoned timber. Loss in volume of the logs due to seasoning

should be taken at 10%.

If the timber merchant desires a profit of 15% on cost Work out the selling price of

the seasoned timber per cubic ft.

OR

Q.3 (a) Elaborate in detail the methodology to be adopted for departmentalization of

overhead expenses. How the activity based apportionment helps the organization to

achieve the much precise level of cost compilation? Elaborate in detail.

07

(b) The Nami Mani company ltd. Is divided into four department A,B, & C production

department and D is service department. The actual costs for October, 2009 are as

follows. Rs.

Rent 1000

Repairs to plants 600

Depreciation of plant 450

Light 100

Supervision 1500

Fire insurance stock 500

Power 900

Employees state insurance contribution 150

The following information is available in respect of four departments.

Departments A B C D

Area sq ft. 1500 1100 900 500

No. of

employees

20 15 10 5

Total wages

Rs.

6000 4000 3000 2000

Value of

plant Rs.

24000 18000 12000 6000

Value of

stock Rs.

15000 9000 6000 -

Apportion the cost to the various departments by preparing overhead distribution chart.

07

Q.4 (a) What do you mean by job costing? Under what circumstances, the job costing

suitable? Can the caterer use the job costing? If no, which method he should use?

07

(b) The Pavapuri plant purchased Rs.2,75000 of direct materials during the May.

Beginning direct materials inventory was Rs.16,000, and direct materials used in

production were Rs.2,00,000. What is ending direct materials inventory?

03

(c ) Parshwa Company produced 10,000 units at an average cost of Rs.6 each. The

beginning inventory of finished goods was Rs.3,510. (The average unit cost was

Rs.5.85.) Parshwa sold 8,900 units. How many units remain in ending finished

goods inventory?

04

OR

Q.4 (a) APW Ltd. uses process cost system to manufacture Dust Density Sensors for the

mining industry. The following pertains to operations for the month of March 2009:

Particulars Units

Opening work-in-process (March 01, 2009) 1,280

Introduced in production during March 2009 7,200

Closing work-in-process (March 31, 2009) 950

There is no loss in the manufacturing process. The opening inventory was 60%

complete for materials and 50% complete for conversion costs. The closing

inventory was 80% complete for material and 60% complete for conversion costs.

Costs pertaining to the month of March 2009 are as follows:

07

Particulars Rs.

Opening work in process:

Materials 20,500

Conversion 16,350

During the month:

Materials 1,12,830

Conversion 89,520

Calculate the total cost of closing work-in-process on March 31, 2009, using FIFO method.

(b) AB Ltd. has furnished the following data pertaining to its product at 40% capacity

level, which is its break-even level:

Particulars Rs.

Selling price per ton 69.50

Variable cost per

ton

35.50

Fixed expenses 18,02,000

The company wants to increase the production by 40%. The selling price will be reduced

by 10% for first 20% additional production and 15% of original selling price for next 20%

additional capacity. Work out the profit for additional 40% capacity level.

07

Q.5 (a) HP Ltd. has furnished the following information pertaining to its 3 products:

Department Allocation Base Product

A

Product

B

Product

C

Overhead

costs

Production Machine Hours 1,000 2,000 500 Rs.14,00,000

Purchasing Purchase Orders 100 300 150 Rs. 5,00,500

Inspection Labour Hours 200 200 200 Rs. 3,00,000

Assuming overhead is allocated based on activities, using ABC basis, how much

would be allocated to Product B?

07

(b) Sita Plastics Ltd. manufactures plastic chairs. The company is working at 60%

capacity level, which represents 4,800 chairs per month. The cost break-up per chair

is as under:

Materials – Rs.62

Labour – Rs.32

Overheads – Rs.40 (60% fixed)

The selling price is Rs.180 per chair. The company is planning to produce at 80%

capacity level. At 80% capacity level the selling price falls by 5% accompanied by a

similar fall in the price of materials.Calculate the break-even point in units and

profit at 80% level of capacity.

07

OR

Q.5 (a) Presidency Club is involved in providing staying facilities and Gym facilities to its

members. It has a capacity of 25 single rooms and 15 double rooms and the gym

facility is provided for residents in the club and also outsiders. The club has

furnished the following cost structure:

Service Variable cost per day

Single Room Rs.65

Double Room Rs.45

Gym facility Rs.50

The fixed cost per day is:

For single room – Rs.25

For double room – Rs.35

For Gym – Rs.10

The average occupancy rate in the club is 80% for 365 days of the year. The club

deserves a margin of 25% on hire of room and the rent of double room should be

fixed at 150% of a single room.Work out the rent of a double room per day.

07

(b) Distinguish between scrap, spoilage, and defectives in a restaurant industry with

specific reference to accounting treatment for each.

07

*************

1


GUJARAT TECHNOLOGICAL UNIVERSITY MBA. Sem-II Remedial Examination December 2010


Subject Name: Cost and Management Accounting Date: 16 /12 /2010 Time: 10.30 am – 01.00 pm

Total Marks: 70




Q.1 (a) Explain the following terms:

1. Direct Cost

2. Indirect Cost

3. Cost Object

4. Cost Driver

5. Cost Allocation

6. Cost Sheet

7. Semi variable cost

07

(b) From the following details calculate variable cost, fixed cost and contribution

for each product for both the years.

Particulars Sales Total Cost

Year 1 39,000 34,800

Year 2 43,000 37,600

07

Q.2 (a) Write a detailed note on Target Costing. 07

(b) Standard material required for manufacturing 100 kg comical X is given below:

45 kg of material A @ Rs. 2 per kg.

40 kg of material B @ Rs. 4 per kg.

25 kg of material C @ Rs. 6 per kg.

The standard loss is 10 kg.

During the 42nd week, 2000 kg. of comical X was produced and actual material

usage is as follows:

Material A: 1000 kg. @ Rs. 1.9 per kg.

Material B: 850 kg. @ Rs. 4.2 per kg/.

Material C: 450 kg. @ Rs. 6.5 per kg.

Calculate all material related variances.

07

OR

(b) Company M has budgeted following sale for the month.

Toy A: 900 units @ Rs. 50 per unit

Toy B: 650 units @ Rs. 100 per unit

Toy C: 1200 units @ Rs. 75 per unit

Actual sales were,

Toy A: 1000 units @ Rs. 55 per unit

Toy B: 700 units @ Rs. 95 per unit

Toy C: 1100 units @ Rs. 78 per unit

The cost per unit of A,B, and C are Rs. 45, Rs. 85 and Rs. 65 respectively.

Compute all sale margin relate variances.

07

2

Q.3 (a) M Ltd. Uses Job Costing at its plant. The plant is machining department and an

assembly department. Its costing system has two direct cost categories, direct

material and direct manufacturing labor. It has two manufacturing overheads

cost pools machining department and assembly department. Overheads of

machining department are allocated on the basis of actual machine hours and

assembly department overheads are allocated on the basis of actual direct

manufacturing labor cost. The budget for the plant is:

Particulars Machining

department

Assembly department

Manufacturing O/H 36,00,000 72,00,000

Direct manufacturing

labor cost

28,00,000 40,00,000

Direct Manufacturing

Labor Hours

2,00,000 4,00,000

Machine Hours 1,00,000 4,00,000

From the above information calculate:

1. Budgeted manufacturing O/H rate for each department.

2. During February the job cost record for Job 494 contained the following,

calculate the cost of this job.

Particulars Machining

department

Assembly department

Direct Material used 90,000 1,40,000

Direct manufacturing

labor cost

28,000 30,000

Direct Manufacturing

Labor Hours

2,000 3,000

Machine Hours 4,000 2,000

3. At the end of the year actual manufacturing O/H were 42,00,000 in

machining and 74,00,000 in assembly. Assume that 1,10,000 actual machine

hours were used in machining and actual labor cost amounted to 44,00,000.

compute the over and under allocation of O/H.

07

(b) Write a note on methods of absorption of overheads. 07

OR

Q.3 (a) AB has decided to increase the size of its stall. It wants information about

profitability of its three product lines Soft Drinks (SD), Fresh Produce (FP) and

Packaged Food (PF). Following data is available for the current year.

07

Particulars Soft Drinks Fresh Produce Packaged Food

Revenues 31,74,000 84,02,400 48,39,600

COGS 24,00,000 60,00,000 36,00,000

Cost of bottles

return

4800 - -

No. of purchase

orders

144 336 144

Number of

deliveries

120 876 264

Shelf stocking

hours

216 2160 1080

Items sold 50,400 441600 122400

3

Following additional data is provided.

Activity Allocation base Total support cost

Bottles return Direct to SD 48000

Ordering Purchase orders (624) 6,24,000

Delivery Deliveries (1260) 10,08,000

Shelf stocking Shelf stocking hours

(3456)

6,91,200

Customer Support Items sold (6,14,400) 12,28,800

Total 36,00,000

From the above information calculate:

1. Currently support costs are allocated to the product lines on the basis of

COGS. Calculate profit under the current costing system.

2. Calculate the profit of all the three product lines under ABC costing

systems.

3. Comment on both the results.

(b) Write a note on classification of overheads. 07

Q.4 (a) Following data is available about Process A. There was no opening work in

progress.

Material introduces at the beginning of the process: 5000 units

Units completed and assed to Process B: 4000 units

Units remaining in work in progress: 1000 units

Cost of material introduced at the beginning of the process: Rs. 20,000

Direct wages: Rs. 11,750 Factory O/H: Rs. 9,400

Degree of completion of work in progress: Material 100%, Labor 70%, O/H

70%. Calculate the following:

1. Equivalent production 2. Cot per unit of equivalent production

3. Process A account.

07

(b) Write a short note on characteristics and features of operating costing. 07 OR

Q.4 (a) From the following data relating to different two vehicles A and B compute the

cost per tonne-mile.

07

Particulars Vehicle A Vehicle B

Mileage run (annual) 15,000 mile 6,000 mile

Tonnes per mile 6 4

(Rs.) (Rs.)

Cost of vehicle . 25,000 15,000

Road License 750 750

Insurance 700 400

Garage rent 800 700

Supervision and

salaries

2,500 2,500

Direct wages per hour 3 3

Cost of petrol per

gallon

3 3

Miles run per gallon 20 miles 15 miles

Repair and

maintenance charges

(Rs. Per mile)

1.65 2

Tyre allocation per

mile

0.4 0.6

Estimated life of

vehicle in miles

1,00,000 75,000

4

You are required to charge interest on cost of vehicle @ 5% p.a. the vehicle

runs 20 miles per hour on an average.

(b) Explain Normal Loss, Abnormal Loss and Abnormal gain with an example

under process costing.

07

Q.5 (a) A department attaints a sale of Rs. 6,00,000 at 80% of its normal capacity and

its expenses are given below.

Administrative

Exp.

Rs. Selling Cost Rs.

Office salaries 90,000 Salaries 8% of sales

General expenses 2% of sales Traveling Exp. 2% of sales

Depreciation 7,500 Sales office

Exp.

1% of sales

Rates & taxes 8,750 General Exp. 1% of sales

The distribution costs are: Wages – Rs. 15,000, Rent – 1% of sales, and other

expenses – 4% of sales.

Draw up a flexible administration overhead, selling and distribution overhead

costs budget, operating at 80%, 90%, 100% and 110% normal capacity.

07

(b) What is cost plus pricing? Which are the most common methods of cost plus

pricing?

07

OR

Q.5 (a) What are the various advantages and disadvantages of budgeting? 07

(b) The operating statement of a company is as follows:

Sales (80,000 units @ Rs. 15): Rs. 12,00,000

Variable cost:

- Material: 2,40,000

- Labor: 3,20,000

- Overheads: 1,60,000

_________

Total Variable cost: 7,20,000

Fixed: 3,20,000

_________

Total Cost: 10,40,000

__________

Profit: 1,60,000

The plant capacity is 1,00,000 units. A customer from USA is desirous of

buying 20,000 at a net price of Rs. 10 per unit. Advise the company whether or

not the offer should be accepted? Will your advise be different if the customer is

a local one?

07

*************




Subject #ame: Environment for Business Date: 22 /05 /2010 Time: 11.00 am – 01.30 pm

Total Marks: 70




Q.1 (a) Discuss the rationale for foreign direct investment in India. 07

(b) Discuss the argument for and against India’s membership of WTO. 07

Q.2 (a) Distinguish between the terms ‘Corporate Social Responsibility’ and

‘Corporate Governance’. Discuss important concerns in improving corporate

governance in India.

07

(b) Distinguish between budgetary deficit and fiscal deficit. Write a brief note on

‘Fiscal Responsibility and Budget Management Act-2004’ 07

OR

(b) Is the strategy of five year plan still relevant for Indian Economy? Discuss the

policy approach adopted in the 11th five year plan.

07

Q.3 (a) Why do we need value-based management in global societies? Explain the

importance of ethics in business with help of example. 07

(b) “Recognizing the fact that regional cooperation would continue to feature for a

long time in world trade despite WTO’s multilateral negotiations, India has

been active in regional and bilateral arrangements.” Give an outline of India’s

recent developments in bilateral and regional trade agreements.

07

OR

Q.3 (a) Explain meaning of the terms ‘Cultural Adaptation’, ‘Cultural Shock’ and

‘Cultural Transmission’. How are they important in determining environment

for business? Explain with help of appropriate examples.

07

(b) What is meant by capital account convertibility? Discuss the advantages and

disadvantages of Capital Account Convertibility. 07

Q.4 (a) “The main aim of promoting technological collaboration in India is to promote

technological development”. Discuss 07

(b) What impact technology has on the process of globalization? Write a note. 07 OR

Q.4 (a) What incentives ‘patent’ provide to the innovators? Briefly explain the effect

of change in the patent law of India on pharmaceutical industry. 07

(b) Write a note on ISO standards. 07

Q.5 (a) Compare and contrast Green Marketing with Traditional Marketing. 07

(b) Write a note on important outcomes of global summit on climate change in

Copenhagen 2009 07

OR

Q.5 (a) How government policies for pollution control are influencing the business

environment in India? 07

(b) Write a note on ecological implications 07 *************

1


GUJARAT TECHNOLOGICAL UNIVERSITY MBA. Sem-II Remedial Examination December 2010


Subject Name: Environment for Business Date: 18 /12 /2010 Time: 10.30 am – 01.00 pm

Total Marks: 70




Q.1 (a) Define & Discuss Economic Environment for Business with appropriate

examples.

07

(b) Illustrate your understanding of economic and non economic

environment with reference to India.

07

Q.2 (a) Discuss the concept of Social Responsibility of Business with Examples. 07

(b) Enumerate the different roles played by Government in Economy. 07

OR

(b) Explain the macro factors affecting Business Organizations. 07

Q.3 (a) Explain the impact of Technology with plant level implications. 07

(b) Explain the impact of technological growth on Indian Economy. 07

OR

Q.3 (a) Discuss the monetary and fiscal policy with current situation prevailing

in India.

07

(b) Discuss the mixed economy model in detail with critical analysis. 07

Q.4 (a) Discuss the effects of balance of payment on Exports from the Country. 07

(b) Explain and discuss the effects of Tariff and Non-tariff Barriers on

International trade.

07

OR

Q.4 (a) Elaborate Economic reforms and Special Economic Zones in India 07

(b) Discuss in detail how FEMA is different from FERA. 07

Q.5 (a) Discuss the importance and benefits of Ecological Environment. 07

(b) Explain Carbon credit and its effect on Carbon emission reduction. 07

OR

Q.5 (a) Explain the efficacy of regulation related to pollution control on

Business and industry in India.

07

(b) Discuss in detail Sustainable Development. 07

*************

1


GUJARAT TECHNOLOGICAL UNIVERSITY MBA Second Semester-II (Evening) Examination May 2010


Subject #ame: Managerial Communication Date: 27 / 05 / 2010 Time: 11.00 am – 01.30 pm

Total Marks: 70




Q.1 (a) Define the Communication process and state the different

elements of Communication.

07

(b) What is the anatomy of a poor listener? 07

Q.2 (a) Write a crisp note on the 7C’s for effective communication. 07

(b) What are the characteristics of Non-verbal Communication

and discuss its important in oral communication?

07

OR

(b) Define a Business Meeting and what the ways and means are

of conducting a meeting effectively?

07

Q.3 (a) You are the marketing head of ABC Co. what will be your

strategies be for executing the informative message you have

for your Regional Sales Heads at the meeting on 28th. June

2010.

07

(b) Write your strategies for handling the Question-Answer

sessions at the above meeting .

07

OR

Q.3 (a) Due to recession this year you have to make a persuasive

speech to your Employees what will your strategies for

executing it.

07

(b) Write your strategies for handling the Question-Answer

sessions at the above meeting.

07

Q.4 (a) Write a note on the barriers of communication and how do

you over come them.

07

(b) Write a note on different Visual Aids and state its emphasis in

presentations.

07

OR

Q.4 (a) Describe the structure of a formal presentation and explain

the importance of directiveness in the different parts of your

presentation.

07

(b) Write a note on a ‘Smart E-mail. 07

2

Q.5 (a) You are the Regional Manager of the Bank of Scotland in

Delhi for its Indian operations. You have observed that in the

Indian Market there is a decline in customers and they are

more inclined towards to Indian Banks. Communicate to your

Chief- Manager at your head-office of the current status and

propose your views to improve the banks standing in years to

come.

07

(b) As the General Manger of Ripe Fruit Co. you need to talk to

your regional Managers for launching a new product in the

market. You should assess then current market and the

strategies for the launch of the new product. Communicate to

your regional mangers with necessary details for attending the

meeting.

07

OR

Q.5 (a) Mr. Ranjit Talwar is working under you in Ram Marketing

Co. Write a short confidential memorandum report about him.

07

You may consider the following:

• Ability to perform in the current job

• Capacity to get along with superiors ,peers and

subordinates

• Support for his communication abilities

• Willingness to perform high quality work

• Control over time

• Evidence of creativity in solving problems

• Desire to continue to work in the company

(b) You are the recruitment head of an MNC reporting to the

HR.Manager. There is a mass recruitment for your new office

at Banglore. What would be your preparation to accomplish

the job write a communication to your H.R.Manager.

07

*************


GUJARAT TECHNOLOGICAL UNIVERSITY MBA (Evening) Sem-II Remedial Examination December 2010


Subject Name: Managerial Communication Date: 20 /12 /2010 Time: 10.30 am – 01.00 pm

Total Marks: 70




Q.1 (a) Define Communication and explain the process of communication. 07

(b) What are 7 characteristics of effective communication? 07

Q.2 (a) What are the barriers to communication? Explain in brief. 07

(b) Enlist the elements of verbal communication and explain in brief. 07

OR

(b) What is non verbal communication? Explain. 07

Q.3 (a) Explain the role of listening in communication. 07

(b) Explain the types of listening in detail. 07

OR

Q.3 (a) Differentiate between active and passive listening. 07

(b) Explain the features of a good listener and name some barriers in

effective listening.

07

Q.4 (a) Explain the basic etiquette that needs to be kept in mind during

telephonic conversations.

07

(b) Explain the process of effective oral presentation. 07 OR

Q.4 (a) Explain the interview process. What are the various types of interviews? 07

(b) How would you conduct a meeting efficiently? 07

Q.5 (a) What are business reports? Explain the types of business reports? 07

(b) What are memos? With an example discuss the format of a memo. 07

OR

Q.5 (a) Discuss the various elements of communication for the purpose of

employment.

07

(b) With an example explain the structure of a business report. 07

*************




Subject $ame: Marketing Management Date: 26 / 05 /2010 Time: 11.00 am – 01.30 pm

Total Marks: 70




Q.1 (a) What is marketing management? Explain different marketable entities with

suitable examples.

07

(b) Explain the concept of holistic marketing. 07

Q.2 (a) Discuss the various steps in the marketing research process. 07

(b) Explain the differences between consumer and business markets. 07

OR

(b) Explain the concepts of customer perceived value and customer lifetime value. 07

Q.3 (a) Explain with suitable examples the various segmentation variables in

consumer markets.

07

(b) Discuss the various competitive strategies for market leaders. 07

OR

Q.3 (a) Explain with suitable examples the main sets of brand equity drivers used for

building brand equity.

07

(b) Discuss the current life cycle stage of mobile phone industry and recommend

strategies to be used by industry players.

07

Q.4 (a) Explain the concept of product mix in detail with a suitable example. 07

(b) Discuss the distinctive characteristics of services. 07 OR

Q.4 (a) Discuss various strategies used for promotional pricing and differentiated

pricing.

07

(b) Explain the four major methods of consumer goods market testing. 07

Q.5 (a) Explain vertical, horizontal and multichannel marketing systems. 07

(b) Explain the various modes of marketing communication mix with relevant

examples.

07

OR

Q.5 (a) Explain the 5 Ms of advertising. 07

(b) Comment on the growth of new retail environment in India. 07

*************

1


GUJARAT TECHNOLOGICAL UNIVERSITY MBA Sem-II Remedial Examination December 2010

Subject code: 820005 Subject Name: Marketing Management

Date: 22 /12 /2010 Time: 10.30 am – 01.00 pm

Total Marks: 70




Q.1 (a) “India is the second largest market for two-wheelers and in 2008-09 Indian’s bought

over 7.4 million two-wheelers-motorcycles, scooters, mopeds and step-thrus and

electric two-wheelers. This year, the market has grown at over the 17 per cent.”

Mahindra & Mahindra could not resist and straddle the entire spectrum of automobile

by positioning its scooters, a portfolio of three (Duro, Rodeo and Flyte) as power

scooters. Honda leads the pack with a market share of 53 per cent followed by TVS

(21%), Hero Honda (14%) and Suzuki (8%). Mahindra’s share is a tad above 2 per

cent, Being a marketing consultant suggest appropriate strategies to Mahindra &

Mahindra for success in scooter segment.

07

(b) “A member of the Tata Group, India's largest conglomerate - making everything from

steel to tea - Tata Motors current product lineup is built upon a backbone of work

trucks and affordable, mass-market cars. Purchasing Jaguar and Land Rover would not

only give the auto maker entry into myriad global markets. Acquiring the legendary

British marques so soon after establishing independence from the UK would be a huge

boost to Indian national pride.

On the other hand, the lack of corporate and brand synergies between Tata and its

intended acquisitions are so great those industry analysts are calling the purchase a

mistake. Indian auto parts makers do not have the technical capability necessary to

support production of luxury automobiles, meaning Tata could not likely benefit from

lower wages and materials costs by producing the cars in India. Importing parts for

production would drive costs up, and outsourcing production would be even more

expensive. It seems that if the deal does go through, it will be more on the basis of

passion than prudence.”

Discuss the entire excerpts in line with Brand Portfolio Management with the

execution of the same

07

Q.2 (a) Suppose you are the product manager for a new aseptic packaging material, which

preserve milk and other dairy products without refrigeration. The product is in the

introductory stage of its life cycle. What are the implications of this position in the

decisions you must make about each of the 4P’s when designing a strategic marketing

program for this product? When (if) this product reaches the growth stage, what

changes will you have to make in your marketing plan, including its objective?

07

(b) Being a marketing student, generate one questionnaire for “measuring the satisfaction

level of Cola brand” available in Indian Market 07

OR

(b) Discuss the merits of relationship marketing. Describe in detail companies which are

in business today that models relationship marketing. 07

2

Q.3 (a) “The herbal shampoo market is valued at around Rs. 100 crores. Nyle, Ayur, Dabur

and Biotique are some of the established brands in the market. Helene Curtis (JK

Group) has introduced a premium herbal shampoo (with variants Shikakai, henna and

amla and brahmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different

types of hair. The proposition is the benefits offered by the variant based on the

combination of herbs. The benefits offered by the variants range from extra protection

and nourishment to colour, body and bounce. The shampoos have been launched under

the brand name Premium Herbal Shampoos and they target urban housewives with a

monthly household income of Rs.25, 000. The brand is distributed through 70,000

retail outlets and 120 Raymond shops. The company has planned only point of

purchase (POP) posters initially and may consider the electronic media later. The

shampoo has an annual advertising expenditure of Rs. 10 crores.”- Comment on the

marketing mix of JK's Premium Herbal Shampoos and give suggestions for making it

more effective.

07

(b) How can marketers learn about the stages in the buying process for their product? List

and briefly characterize various methods involved in buying process. 07

OR

Q.3 (a) Critics of Nike often complain that its shoes cost almost nothing to make, yet cost the

consumer so much. Identify the elements of providing and communicating value that

add to Nike’s cost structure and result in the high price of Nike’s shoes.

07

(b) Most studies indicate that the market pioneer gains the greatest advantage in the

marketplace. What are the sources of the pioneer’s advantage? 07

Q.4 (a) Developing brand strategies for a service brand requires special attention to the

elements of branding and marketing. Explain why it is different for branding a service

versus a tangible product.

07

(b) Discuss in detail the process for new product development. 07 OR

Q.4 (a) Being a circulation manager of Vernacular news paper show your preference for

penetration Vs. Skimming strategy for long term business in Gujarat with suitable

examples.

07

(b) The vast array of products that consumers buy can be classified on the basis of

shopping habits and are broken down into four main areas. List these four main

classifications of consumer goods and explain what elements are included within.

07

Q.5 (a) You are a world’s largest manufacturer of new edge Electronic appliances like Dish

Washer & Home vacuum Cleaners and you have modified your product to suit Indian

requirement. Your challenge here is to make your product popular in the middle-

middle & upper-middle class families. Explain the steps of an effective

communications campaign that you will undergo.

07

(b) Do you think growth of organized retailers threaten traditional retailers? Retailers

examining their product mix find that many of their products are not profitable or do

not make economic sense. Yet these products still take up retail shelf space. Kindly

suggest appropriate guidelines for balancing the product mix.

07

OR

Q.5 (a) Think for awhile, you are in Microsoft and responsible for designing an operating

system for computers. In designing a distribution channel for a product of such a

nature what decisions or questions you think critical?- Justify your answer

07

(b) What decisions do companies face in designing and managing a sales force? 07

*************

MBA 2nd Sem Exam Paper

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