III SEM MBA Assignment

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA THIRD SEMESTER ASSIGNMENTS (ACADEMIC YEAR 2009-10 BATCH)

INSTRUCTIONS TO THE CANDIDATES

1. All assignments are Compulsory as per their specialization.

2. Use A4 sheet and your handwriting should be legible.

3. Strictly follow the format of Cover page given for each subject.

4. Don’t use the Backside of the paper.

5. Do not fold the assignment.

6. Don’t copy from the Book and your answer should be based on your own explanations.

7. All the assignments should be sent to the “The Director, Directorate of Online and

Distance Education, Anna University of Technology Coimbatore, Coimbatore –

641 047”.

8. Last date for submission of assignment: 21.12.2010.

9. Mention Clearly Name, URN, Program, Branch, and Course & Course Code.

Format of Cover Page

MBA DEGREE EXAMINATIONS – JAN / FEB 2011

ASSIGNMENT SUBMISSION FOR CONTINUOUS ASSESSMENT

Name :

URN :

Programme :

Branch :

Semester :

Course Code :

Course Tile :

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE (Excellence in Technical Education and Research)

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA - Airline and Airport Management

Course Code

Courses

103027 IT for Managers and MIS

103055 Aviation Management

103056 Aviation and Airport Security

103057 Aircraft Law and Convention

103058 Airport Engineering

MBA- Banking, Insurance & Financial Services

Course Code

Courses


103008 E-Banking

103007 Mutual Funds

103053 Risk Management and Insurance

103048 Treasury Management

MBA –Bio-Technology

Course Code

Courses


103059 Environmental Biotechnology

103060 Fermentation Biotechnology

103061 Industrial Biotechnology

103062 Plant Biotechnology

MBA-Energy Management

Course Code

Courses


103065 Energy Management

103066 Renewable Energy Systems

103067 Environmental Management

103068 Petroleum Energy

MBA-Financial Management

Course Code

Courses


103052 Mergers, Acquisition and Corporate Restructuring

103050 Capital Markets

103035 Project Management

103030 Management of Cost and Control System

MBA -General Management

Course Code

Courses


103033 Materials Management.

103054 Strategic Management

103044 Management of Services

103020 International Business

MBA-Healthcare and Hospital Management

Course Code

Courses


103025 Issues in Public Health

103014 Global Health Issues

103016 Health Laws and Industrial Relations

103003 Bioinformatics

MBA-Human Resource Management

Course Code

Courses


103028 Knowledge and Change Management

103034 Organizational Development

103043 Training and Development

103022 International Human Resource Management

MBA-International Business Management

Course Code

Courses


103009 E-Commerce

103047 Managing Global Businesses

103021 International Business Culture

103012 Export Procedures and Documentation

MBA -Marketing Management

Course Code

Courses


103038 Services Marketing

103018 Industrial and Agricultural Marketing

103045 International Marketing

103036 Retail and Logistics Management

MBA- Pharmaceutical Management

Course Code

Courses


103079 Pharmaceutical Marketing

103080 Quality Management in Pharmaceutical Industry

103081 Product Management

103082 Industrial Pharmacy

MBA-Retail and Supply Chain Management

Course Code

Courses


103051 Decision Support Systems

103037 Retail Marketing

103011 Enterprise Resource Planning

103006 Channel Management

MBA -Software Enterprises Management

Course Code

Courses


103039 Software Estimation and Costing

103040 Software Maintenance

103041 Software Quality Assurance

103011 Enterprise Resource Planning

MBA- Telecom Management

Course Code

Courses


103049 Marketing Research

103038 Services Marketing

103042 Telecom Services and Information Security

103024 Internetworking Technology

MBA- Textile Management

Course Code

Courses


103001 Apparel Manufacturing Technology

103002 Apparel Marketing and Merchandising

103013 Fashion Retailing

103004 Brand Management

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA III SEMESTER EXAMINATIONS – JAN / FEB 2011

ASSIGNMENT TOPICS FOR CONTINUOUS ASSESSMENT

APPAREL MA�UFACTURI�G TECH�OLOGY (Course Code: 103001)

Total: 30 Marks

PART – A Answer Any Two Questions 2 x 10 =20 Marks

1. Highlight the important concepts of Apparel product lines.

2. What is meant by Garment analysis? What is the role played by Garment analyis?

3. What are the bottlenecks faced by the apparel manufacturing system? How can they be

overcome?

PART – B Compulsory 1 x 10 =10 Marks

4. Explain the crucial role played by Quality in the apparel industry.

APPAREL MARKETI�G A�D MERCHA�DISI�G (Course Code: 103002)

Total: 30 Marks


1. Discuss the role of supply chain management in apparel merchandising.

2. Explain in detail the concept of Merchandising. What is fashion merchandising and how is

carried out?

3. Write about Apparel production planning and control.


4. Discuss the different strategies used by companies in the Apparel industry.s

BIOI�FORMATICS (Course Code: 103003)

Total: 30 Marks


1. Describe the alignment of multiple sequences and Phylogenetic analysis.

2. Write a detail note on Gene Identification and Prediction.

3. Write the role of biomarkers in drug discovery.


4. How are drugs designed? Discuss the various approaches in detail.

BRA�D MA�AGEME�T (Course Code: 103004)

Total: 30 Marks


1. Explain the need for a brand name. Why it needs to be managed? W

2. Write about five successful brands in India and trace how the brands were built.

3. How is brand loyalty different from Brand equity? Can it be measured or acquired?


4. What are the strategies to be followed while building a brand? How can brands be managed?

Explain with suitable examples.

CHA��EL MA�AGEME�T (Course Code: 103006)

Total: 30 Marks


1. Discuss the growing importance of marketing channels.

2. How do companies design channels? What are the different types of channels?

3. How and when do channel conflicts occur? How can they be overcome?


4. A leading health mix marketing company is having the problem to procure the cereals from

farm owners and process it in the factory. The processed cereals are packed and distributed

to the dealers. Suggest a suitable channel strategy for this company.

MUTUAL FU�DS (Course Code: 103007)

Total: 30 Marks


1. Explain the concept and rationale behind a mutual fund. Briefly outline the structure and

functioning of a mutual fund.

2. Detail with examples the different types of mutual funds available in Indian Mutual fund

industry.

3. Discuss briefly the various techniques to evaluate the performance of mutual funds.


4. Discuss the current status of Mutual funds in India.

E-BA�KI�G (Course Code: 103008)

Total: 30 Marks


1. Write about the role of technology in the banking sector.

2. Core Banking solutions have changed the face of modern day banking – Comment on the

advantages and disadvantages.

3. What are the network security measures undertaken by banks to secure their transactions


4. Write about the workings of ATM’s. How are they installed?

E-COMMERCE (Course Code: 103009)

Total: 30 Marks


1. What are the business opportunities provided by e-commerce.

2. Write about the ethical issues pertaining to e-commerce.

3. Awareness regarding online trading has increased manifold in the last few years. Write about

its advantages and disadvantages.


4. Trace the growth and development of E-Commerce.

E�TERPRISE RESOURCE PLA��I�G (Course Code: 103011)

Total: 30 Marks


1. What are the critical factors that affect the successful implementation of ERP?

2. Write a detail account SAP R/3.

3. Highlight the different types of ERP implementation strategies.


4. Critically examine the role of CRM and SCM in ERP.

EXPORT PROCEDURES A�D DOCUME�TATIO� (Course Code: 103012)

Total: 30 Marks


1. Write about the new Exim policy of 2005-07.

2. What are Special Economic Zones? What is the role played by SEZ’s?

3. Briefly discuss the role played by ECGC in promoting Exports.


4. Critically evaluate the current situation of foreign trade in India. Highlight important

factors that hinder the development of Exports or imports in India.

FASHIO� RETAILI�G (Course Code: 103013)

Total: 30 Marks


1. What are the different kinds of retail formats available in India? What are the types that

have been successful for fashion apparels?

2. Explain the term merchandising. How is it done?

3. How do companies design a retailing environment? Bring out the need for concentration

on the style and design of the stores in fashion retailing.


4. Write about the presence and growth of Private label brands in India.

GLOBAL HEALTH ISSUES (Course Code: 103014)

Total: 30 Marks


1. Write about the changes in the environment and its impact on Health of individuals.

2. What is the impact of Globalization on Food?

3. Explain the impact of Swine flu in India. What steps do Government take to manage such

Pandemics.


4. Write about the role of WTO in the Global Health sector.

HEALTH LAWS A�D I�DUSTRIAL RELATIO�S (Course Code: 103016)

Total: 30 Marks


1. What are the steps taken by the company in order to take care of the health of their workers?

2. What is meant by Industrial conflict? How do companies handle them?

3. Highlight the health and safety provisions as per the Mines Act of 1952.


4. Critically evaluate the status of health laws in our country. What more need to be done in

order to protect the interest of the workers.

I�DUSTRIAL A�D AGRICULTURAL MARKETI�G (Course Code: 103018)

Total: 30 Marks


1. Write about the Industrial Marketing Environment.

2. In what way industrial marketing differs from marketing of consumer goods? Explain with

example.

3. Trace the development and growth of Agricultural marketing in India.


4. Write about the role played by Food Corporation of India.

I�TER�ATIO�AL BUSI�ESS (Course Code: 103020)

Total: 30 Marks


1. Explain the drivers of globalization.

2. Discuss critically the status of FDI investment in India.

3. Write about Michael Porter’s theory on Competitive advantage and its impact on

International Business.


4. Explain the Strategies for firms to go global expansions.

I�TER�ATIO�AL BUSI�ESS CULTURE (Course Code: 103021)

Total: 30 Marks


1. Explain the need for managers to understand the international business culture in the current

scenario.

2. Write about the different types of models that explains culture.

3. What are the factors that are to be considered in Global recruitment and selection?


4. Write about the labour issues and management in Multi-national companies.

I�TER�ATIO�AL HUMA� RESOURCE MA�AGEME�T (Course Code: 103022)

Total: 30 Marks


1. Do HR practices vary in Domestic as well as Global companies? Highlight the importance of

International HR practices.

2. Write about the Selection and training practices followed in International firms.

3. What are the various approaches to International compensation? Write in detail the

complexities involved in such issues.


4. Do Performance appraisal systems vary for international firms? Substantiate your answer

with examples.

I�TER�ETWORKI�G TECH�OLOGY (Course Code: 103024)

Total: 30 marks


1. Explain the Internetworking Concept and Architecture model.

2. Write about CIDR (Classless and Subnet Address Extentions).

3. What are the different techniques available for file transfer?


4. Explain the working of IP Switching and MPLS.

ISSUES I� PUBLIC HEALTH (Course Code: 103025)

Total: 30 marks


1. What are the challenges faced by the Public health practioneers in the recent years?

2. Explain the presence of Inequalities in health. Suggest methods to overcome it.

3. Write about Health Impact assessment. What is its purpose and mention the methods for

measuring the health impact assessment.


4. Write about the impact of global epidemic. Discuss the impact of the swine flu in India.

IT FOR MA�AGERS A�D MIS (Course Code: 103027)

Total: 30 marks


1. Write about the role and importance of IT in Business.

2. Write about Computer System Management in Organizations.

3. How is data managed by organizations? Write about the technical foundations of Database

management systems.


4. Bring out the role of IT and MIS in a multinational company.

K�OWLEDGE A�D CHA�GE MA�AGEME�T (Course Code: 103028)

Total: 30 marks


1. Explain the concept of change management. How do companies cope with change?

2. What are Learning Organizations? Do organizations have to learn? Explain with an example.

3. Write about the theoretical frameworks of Organizational change.


4. How can companies store knowledge? Explain the fundamental concept of knowledge

management and its applications in business.

MA�AGEME�T OF COST A�D CO�TROL SYSTEM (Course Code: 103030)

Total: 30 marks


1. Define cost? Why does cost need to be managed?

2. Evaluate the costs and benefits of implementing activity-based costing systems.

3. How do costs behave? Discuss the various Cost estimation methods.


4. Explain transfer prices and criteria used to evaluate them. Discuss the three methods of

calculating transfer pricing.

MATERIALS MA�AGEME�T (Course Code: 103033)

Total: 30 marks


1. Explain the significance and importance of Materials Management function.

2. How is material planning done in organizations? Write note on MRP.

3. Write in detail about the working of Material Information System.


4. Explain the objectives of Inventory management. Discuss the cost and consequences of

managing inventory.

ORGA�IZATIO�AL DEVELOPME�T (Course Code: 103034)

Total: 30 marks


1. Define Organizational Development. Discuss the characteristics of OOD.

2. What is the meaning of planned change? Write about the models and theories of planned

change.

3. Explain the various classifications of OD interventions.


4. Discuss the future of OD.

PROJECT MA�AGEME�T (Course Code: 103035)

Total: 30 marks


1. Define a Project. What are the different types of projects and discuss their characteristics.

2. The project manager makes or breaks a project – Justify the roles and responsibilities of a

project manager.

3. Discuss the use PERT in project management.


4. Analyze the different methods of Project control.

RETAIL A�D LOGISTICS MA�AGEME�T (Course Code: 103036)

Total: 30 marks


1. Explain the theories explaining the retail change.

2. What role does Supply Chain management play in retailing?

3. Discuss the logistics culture in international markets.


4. Explain how the retail format is designed. Briefly discuss the online stores attributes.

RETAIL MARKETI�G (Course Code: 103037)

Total: 30 marks


1. Discuss the dynamic nature of the retail change and bring out the importance of retail

industry.

2. Write a note on the Retail Marketing mix.

3. Discuss the advertising model used by a Retail store.


4. Write about International retailing and explain the internal retailing structures.

SERVICES MARKETI�G (Course Code: 103038)

Total: 30 marks


1. Explain services and its characteristics. Also explain about the Services marketing mix.

2. How to companies understand consumer expectations? Explain the use of service quality

in understanding consumer expectations.

3. How are services developed? Write about the stages in new services development.


4. Do pricing strategies differ for services? Write about the different pricing strategies used

to price services.

SOFTWARE ESTIMATIO� A�D COSTI�G (Course Code: 103039)

Total: 30 marks


1. Different the various approaches used to estimate Software costs.

2. Write about manual software estimating methods.

3. How are software requirements estimated? How do estimates for Software estimation and

design carried out?


4. Analyze the issues involved in Software Estimating and costing.

SOFTWARE MAI�TE�A�CE (Course Code: 103040)

Total: 30 Marks


1. Explain the need for software maintenance and issues surrounding them.

2. Write about the various types of problem reporting and their implications on software

maintenance.

3. Discuss the software maintenance lifecycle activities in detail and write about the common

technical problems encountered in Software maintenance.


4. What are the popular tools used in Software maintenance?

SOFTWARE QUALITY ASSURA�CE (Course Code: 103041)

Total: 30 Marks


1. What questions do you ask to diagnose the existing quality system as a QS auditor?

2. Elaborate the various contents of the software quality plan.

3. Discuss the Boehm’s software product quality model in detail.


4. Discuss about Software measurement & Methods.

TELECOM SERVICES A�D I�FORMATIO� SECURITY (Course Code: 103042)

Total: 30 Marks


1. Compare the advantages & disadvantages of CDMA Technology with other methods.

2. How protocol Architecture is designed and incorporated.

3. By the help of satellite systems how the broadcasting is aired.


4. Explain the Encryption techniques with Cryptography?

TRAI�I�G A�D DEVELOPME�T (Course Code: 103043)

Total: 30 Marks


1. Write in brief the need and scope of training? How are training assessment made?

2. Explain the detail the different types of training methods used?

3. Discuss the various approaches to Management Development.


4. What is meant by Validation? Explain the concept and the types of validation used.

MA�AGEME�T OF SERVICES (Course Code: 103044)

Total: 30 Marks


1. Explain Service Quality in Telecom Services Industry.

2. Write about Service Encounter triad.

3. Write about Economic Order Quantity and its role in


4. Discuss in detail the Global Service Strategies.

I�TER�ATIO�AL MARKETI�G (Course Code: 103045)

Total: 30 Marks


1. How does International marketing differ from Domestic marketing?

2. Discuss the role of Intellectual property in International Marketing.

3. Discuss the influence of culture and its impact on consumption and communication.


4. Discuss the various sales promotion techniques in international markets.

MA�AGI�G GLOBAL BUSI�ESSES (Course Code: 103047)

Total: 30 Marks


1. Discuss the role of culture in a MNC.

2. How does internationalization affect Small businesses?

3. Does organizational structure play a vital role in successfully implementing global strategies?


4. Explain the models that explain Global leadership.

TREASURY MA�AGEME�T (Course Code: 103048)

Total: 30 Marks


1. Explain the meaning of Treasury management and its importance.

2. What are the different kinds of financial statements? How are they analyzed?

3. Explain the impact of international financial markets on Indian markets.


4. Explain briefly the environment of Treasury management.

MARKETI�G RESEARCH (Course Code: 103049)

Total: 30 Marks


1. Explain the need for Marketing research and its importance.

2. Explain the role of computers in marketing research.

3. What are the important statistical tools which are used to analyze the data in marketing

research?


4. Discuss the role of Marketing research agencies.

CAPITAL MARKETS (Course Code: 103050)

Total: 30 Marks


1. Trace the developments of the Indian Capital Market.

2. What are the SEBI guidelines relating to the regulations of Mutual funds in India?

3. Compare the development of the Indian and European capital markets.


4. Comment on the performance of derivatives market in India.

DECISIO� SUPPORT SYSTEMS (Course Code: 103051)

Total: 30 Marks


1. Define Simulation. List some of the major advantages of simulation over optimization.

Describe the general process of simulation.

2. How is a data warehouse different from a database? Describe five different characteristics

of the data stored in the data warehouse. Describe the architecture and key issues in data

warehouse development.

3. Why are learning algorithms important to ANN? List down the various ANN learning

algorithms. Describe with neat sketch the general learning process of ANN.


4. Review what is meant by decision making versus problem solving. Compare the two. List

and briefly describe the phases of decision making process.

MERGERS, ACQUISITIO� A�D CORPORATE RESTRUCTURI�G (Course Code: 103052)

Total: 30 Marks


1. What is the rationale behind Mergers? Explain briefly the different types of mergers.

2. How are mergers evaluated? Discuss the different approaches to evaluation.

3. What is a Takeover? Briefly mention the various methods of takeover defenses.


4. What is meant by Stock repurchases, explain the theory behind stock repurchases.

RISK MA�AGEME�T A�D I�SURA�CE (Course Code: 103053)

Total: 30 Marks


1. Explain risk and how can it be managed?

2. Write about the automobile insurance policies in India.

3. Write about personal insurance policies and its penetration in India.


4. Write about the McCarran Fergusson Act.

STRATEGIC MA�AGEME�T (Course Code: 103054)

Total: 30 Marks


1. Explain the Strategic Management Process in detail.

2. What is Competitive Advantage? How do companies attain competitive advantage.

3. What are Generic Strategies? Explain the different types with suitable examples.


4. Structure and strategy- Analyze.

AVIATIO� MA�AGEME�T (Course Code: 103055)

Total: 30 Marks


1. Write about the Civil Aviation sector in India.

2. Write an account of the AVSEC rules and regulations.

3. Write notes on the National Transportation Safety Board.


4. Explain the role of IATA.

AIVATIO� A�D AIRPORT SECURITY (Course Code: 103056)

Total: 30 Marks


1. Discuss the development of Aviation Industry in India.

2. Explain the different safety tools used for screening in Airports.

3. Write about the safety measures undertaken in Airports for ensuring security?


4. Discuss the important issues pertaining to Airport safety.

AIRCRAFT LAW A�D CO�VE�TIO� (Course Code: 103057)

Total: 30 Marks


1. Discuss the Aircrafts rule of 1937.

2. Discuss the regulatory provisions in an Aircraft.

3. Write about the basic tenets of the International Airports authority Act of 1971


4. What are the regulations governing the formulation and working of Air corporations?

AIRPORT E�GI�EERI�G (Course Code: 103058)

Total: 30 Marks


1. Write about the classifications of Airports.

2. Write about the basic issues taken into consideration while designing an airport?

3. What are the different types of pavement designs used in airports?


4. How are Taxiways designed? Write about the different taxiways used in airports.

E�VIRO�ME�TAL BIOTECH�OLOGY (Course Code: 103059)

Total: 30 Marks


1. Write notes on Solid waste management?

2. Write about the Greenhouse effect.

3. What is meant by Bioremediation? Explain the bioremediation technologies.


4. Explain in detail the prospects and potential of Biomethanation.

FERME�TATIO� BIOTECH�OLOGY (Course Code: 103060)

Total: 30 Marks


1. Write a brief overview on Fermentation biotechnology.

2. Explain the uses of Fermentation.

3. Write in detail about Flux control analysis.


4. Explain in detail the control mechanisms used in Fermentation.

I�DUSTRIAL BIOTECH�OLOGY (Course Code: 103061)

Total: 30 Marks


1. Explain about the prospects of Genetic engineering in Bioconversion.

2. How is petroleum wastes treated?

3. What is meant by Bioconversion? Explain its uses.


4. Discuss about the use of Biotechnology in Pharmaceutical industry.

PLA�T BIOTECH�OLOGY (Course Code: 103062)

Total: 30 Marks


1. Discuss about Plant tissue culture.

2. Write about Agrobacterium and mention the practical applications of Agrobacterium.

3. Discuss the use of Herbicides in Modern agriculture.


4. Write about the future developments in Plant biotechnology.

E�ERGY MA�AGEME�T (Course Code: 103065)

Total: 30 Marks


1. Write about Energy Audit, Energy conversion and Energy Index.

2. Explain in detail about the current issues in Energy consumption and energy policies.

3. How can energy be conserved? Discuss the use of Energy turbines.


4. Explain about Heat Recovery Systems.

RE�EWABLE E�ERGY SYSTEMS (Course Code: 103066)

Total: 30 Marks


1. Write about Renewable energy sources.

2. Explain the significant uses and applications of Solar energy systems.

3. Discuss the role and types of Fuel cells in industry.


4. Discuss the development of Tidal energy.

E�VIRO�ME�TAL MA�AGEME�T (Course Code: 103067)

Total: 30 Marks


1. What are the significant developments undertaken in managing the Environment in India.

2. What is Global warming? How to measure the effects of Global warming?

3. Write about the role of Government agencies in Environmental management.


4. Explain about bio-diversity and its role in Environmental management.

PETROLEUM E�ERGY (Course Code: 103068)

Total: 30 Marks


1. Write about Petroleum geology.

2. Write about Rock cycles. What are the different types of rocks?

3. Explain Stratigraphy. Mention the Stratigraphy Sampling Procedures.


4. What are the Major tectonic plates of the world? Mention the Principal types of folds and

faults.

PHARMACEUTICAL MARKETI�G (Course Code: 103079)

Total: 30 Marks


1. Write about the current status of Pharmaceutical industry in India.

2. How are pharmaceutical products priced? Discuss the strategies frequently adopted by

companies while pricing their products.

3. Write about the promotional activities of a pharma company.


4. Write about the competitive strategies and its importance for a pharma company. Discuss

how companies can successfully market their products.

QUALITY MA�AGEME�T I� PHARMACEUTICAL I�DUSTRY (Course Code: 103080)

Total: 30 Marks


1. Why should pharma companies go for adopting TQM pratices.

2. Explain Quality Management Systems and its relevance in a Pharmaceutical industry.

3. Critically evaluate the role of Quality Assurance in a firm.


4. What are the Quality control tools which are used by firms to maintain quality standards?

PRODUCT MA�AGEME�T (Course Code: 103081)

Total: 30 Marks


1. Write about Product Life Cycle. Explain the difference stages of the PLC with suitable

examples.

2. Why do companies brand their products? Explain the need and importance of Branding.

3. How are products positioned in the market? Why are certain products preferred over others?


4. How do companies evaluate the Brand value, explain the different methods available to value

a brand.

I�DUSTRIAL PHARMACY (Course Code: 103082)

Total: 30 Marks


1. Write about Novel Drug Delivery Systems.

2. What are the methods available to enhance the Bioavailability of Drugs?

3. What are the safety standards that should be ensured while testing cosmetics?


4. Write about the importance and role of IPR in pharmaceutical products.

III SEM MBA Assignment

Documents

Transcript of III SEM MBA Assignment