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When Worlds Collide: Applying Marketing Best Practices to Recruiting Woes

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HOUSEKEEPING

§  Grab Tab §  Audio Mode §  How to ask a Question

This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/

TIPS FOR USING YOUR CONTROL PANEL.

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§  Who is this? §  SEO §  Advocates for your jobs §  Advertising §  Measurement of job postings §  Q&A

ON AGENDA

the

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Managing Editor

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50% Source: Jibe

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Start Taking Notes Now…

SEO

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250,000 Source: US Dept of Commerce

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Finding Waldo 1.  Job title 2.  Google Trends /

Indeed trends 3.  Do a search 4.  Findability

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SEO Hack: Findability

Source: FrugalRecruiter.com

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$0

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ADVOCATES

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86% Source: Jobvite

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DID ANYONE TURN INTO A CANDIDATE?

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Expectation vs Reality

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What social media channels are you using for recruiting? 1.  Facebook 2.  LinkedIn 3.  Twitter 4.  Snapchat 5.  All 6.  None

POLL

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Advocate Hack: Facebook

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“The difference between an audience

and a community is the way the chairs are

facing.” @StacyZapar

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$0

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ADVERTISING

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Advertising Don’ts §  Targeting Everyone §  Generic Messaging §  Directing People To All

Jobs §  Not Testing

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Advertising Must-Do §  Utilize unique data for targeting §  Target a minimally viable group §  Pay CPC (cost per click) for large

groups §  Pay CPM (cost per impression) for

smaller groups

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Case Study: LinkedIn Ads §  Startup wanted a specific investor §  Hyper-targeted ads to target network §  1 cent = $120,000 of business

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>$50

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MEASUREMENT

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Clicks with bit.ly

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Digital Experience Measurements

§  Bounce rate §  Traffic by source §  Network growth §  Average session

duration §  Clicks http://rdaily.co/canexpdash

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43% Source: Me

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$0

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Q&A Q&A YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

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@katrinakibben

Katrina Kibben 48 HOURS