Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
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Mobile Recruiting Webinar: Building an Effective Mobile Recruiting Strategy Educational Webinar Series: June 27, 2013
description
recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting
Transcript of Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
Mobile Recruiting Webinar:Building an Effective Mobile Recruiting Strategy
Educational Webinar Series: June 27, 2013
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Understanding your Core Value?
• Based in Boston, MA • Recruitment Marketing Agency• Advisor - Technology & Media Independent• Digital Marketing Expertise – Go Beyond Job Boards• Monster Marketing Knowledge • Consumer Marketing Approach – ROI Driven
“Totally obsessed with helping our clients get the most for their recruiting dollars”
About HireClix
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Understanding your Core Value?
• Mobile Facts, Stats & Trends• Mobile Candidate Experience & Impact on Brand• Key Questions to Ask for your Mobile Recruiting
Strategy• Discuss a Short List of Mobile Solutions• Next: What to do after your Mobile Site is Live
Today’s Goal: Better Prepare You
Your candidates are mobile
1/3 of searches on Indeed come from a mobile device. Indeed is the #1 mobile app for jobs on Android, iPhone and iPad.
* Indeed primary data.
* Wall Street Journal article March 25, 2013 – iMomentous visited Fortune 500 sites .
Among Fortune 500 Companies
167 (1/3) have mobile optimized career section
65 had a mobile ready site in July 2012
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What Does Change Look Like
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Optimizing the Candidate Experience
Custom branding Mobile optimized Custom content
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Candidate Application Flexibility
Employer Branding & Mobile
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Questions for the Organization• Mobile App vs. Mobile Site?• How Many Mobile Visitors Come to
Our Career Site Today?• How Does Mobile Stack up Against
our Other Needs?• How Bad is the Experience and Does
that Help Prioritize?• Will our ATS Support Mobile?• What Does the Project Look Like?
Owner | Timeline |Budget | Vendors
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Questions for the Mobile Vendors• What ATS system integrations?• How do you get our jobs?• What’s the time to implement?• Who edits the site content?• Handle ATS “Source of hire”
tracking?• Ready to support new devices?• Can you provide “Live”
examples/references?• What are the fees – setup,
integration annual, one-time?
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Mobile Recruiting Vendors to Consider
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Now What?• Understand the Baseline - % of Mobile Traffic• Develop Awareness Plan – Internal, Social, etc.• Consider Mobile Ads to Drive Candidates
• Google, Facebook, Indeed, Targeted Ads
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Next Steps• Determine Current Mobile Volume• Assess Urgency of the Organization• Understand ATS Implications• Vendor Review Process• Implement• Marketing, Promotion & Hiring
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Mobile Advertising Now
• Google: Targeted Ads Pushed to Candidates by Device
• Facebook: Sponsored Stories Appear During Mobile Facebook Experience
• Major Media: CNN, Weather Channel, ESPN all have Mobile Ads
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Q&AHireClix Contacts – Connect with us on LinkedIn
Scott Ryan – VP Client [email protected] Neil Costa – [email protected]
HireClix can help with your…• Mobile Recruiting Strategy• Mobile Vendor Assessment• Mobile Recruiting Project Management• Mobile Recruitment Marketing• Overall Recruitment Advertising
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix
