Market your Brand

At

2019 PROSPECTUS

About Ikeja City

Mall Ikeja City Mall (ICM) is situated in the heart of Ikeja - Alausa, home to the State government

and its parastatals, federal parastatals, private businesses and residential nodes. With its ample

parking and strategic location, ICM is always buzzing with commercial activities and remains

the busiest mall in the country.

ICM hosts a100 stores with a desirable mix of retailers providing shoppers with a wide range of

international and indigenous retail brands. Shoppers are offered a diverse selection of

products and services, and a comfortable, clean, safe and convenient shopping experience

including entertainment and leisure all under one roof.

ICM PROFILE

Property Owner: Hyprop Investments Limited & Attacq Limited

Managing Agent: Broll Nigeria

GLA: 23,000 SM2

Classification: Large Community Centre/Regional Centre

Banks: Stanbic IBTC Bank Plc

ATM: Eco Bank, UBA & Stanbic

Stores: 100

Parking Bays: 725 |Parking 1 Hour Free

Footfall: 655,000 average per month.

Anchor tenants: Shoprite & Silverbird Cinemas.

Entertainment: Playzone, Silverbird Cinemas

Restaurants: Rhapsody’s, Casper & Gambini’s, Seven Eagles Spur and Ocean Basket.

P A T R O N P R O F I L E

DEMOGRAPHICS (2018 SURVEY)

Age 20-45

Male (58%) Female (42%)

Single (47%) Married (53%)

Most families have 2-4 children

Average Dwell Time; One Hour & Thirty Minutes

PRIMARY CATCHMENT AREA

Ojodu, Agidingbi, Ogba, Oregun, Allen, Agidingbi, Adeniyi Jones, Opebi, Magodo, CMD,

Alausa, MKO Abiola Gardens, Ikosi

SECONDARY CATCHMENT AREA

Magodo, Agege, Ketu, Ojota, Agege, Gbagada, Festac, Ilupeju, Maryland, Mile 12, Ogudu,

Egbeda, Ikorodu, Anthony

TRADING HOURS

Weekdays 9am – 9pm

Weekends 9am – 9pm

ACTIVATIONS CARRIED OUT IN 2018

B O O K I N G E X H I B I T I O N S

RULES AND REGULATIONS

1. Ikeja City Mall Promotions will have preference, above third-Party Promotions and should it

be so required, other exhibition and promotions will be re-scheduled.

2. Tenant Exhibition will have preference over exhibition by non-competitive outside

companies but once an outside company’s exhibition has been confirmed it will not be

cancelled to accommodate a tenant.

3. It is the sole responsibility of the Promoter to make the necessary security arrangements.

4. A conceptual image or likeness of the exhibition stand to be erected with measurements,

props and a detailed description thereof, as well as the manner in which the exhibition will be

conducted must be provided.

5. Flooring of the exhibition area is compulsory as all exhibitions have to be placed on floor

covering.

6. All tables used during exhibition must be covered with adequate and neat cloths and skirting

which must reach floor level. Tables are to be used exclusively, and are to be removed from

the exhibition site overnight. All exhibitors must supply their own material, for example screen

boards, leads etc.

7. Payment for exhibitions is payable in advance via direct deposits into our bank account or

by Certified Bank Drafts. Bank details are:

Payee: Gruppo Investments Nigeria Limited

Bank: Stanbic IBTC Bank Plc

Account name: Revenue Account

Account no. Naira: 0001700146

USD: 9303578574

8. The height restriction is 1.4m from the floor in Atrium 1 and 2. Should a Promoter not adhere

to this rule, Ikeja City Mall reserves the right to ask the exhibitor to remove or adjust the display

to meet with the required height restriction.

9. Any brochures and promotional materials will be distributed from the stand only. Exhibitors

are not allowed to distribute pamphlets or any other promotional material in the mall or in the

parking area. Exhibitors may not approach passing shoppers and may not move through the

Centre distributing materials.

10. Shoppers may under no circumstances be stopped, harassed or cajoled in any way.

11. The fittings or finishes of the mall, for example pot plants, lampposts, walls, shop fronts may

be used by exhibitors as display structures or support upon written permission to do so.

12. In the case of audio appliances or equipment that cause auditory interference, exhibitors

are to consider the interests of surrounding tenants and the public i.e. volume levels are to be

kept within reasonable limits.

13. All storage or packing material for example cardboard boxes must be removed from the

exhibition site, or concealed from view.

14. On closing the exhibition at the end of every day, any stock or other items open to theft,

loss or damage, shall be removed to a secure place by the exhibitor.

15. No surveys may be done inside or outside the mall without prior arrangement with the

Centre Management.

17. All exhibitions must be accompanied by printed or professional quality signage presented

on a stand.

18. Signage and stand is subject to management approval.

19. All exhibitions are subject to spots checks and inspections.

20. The landlord reserves the right to cancel or relocate any exhibition and may ask any

exhibitor to change or remove any exhibition material.

21. The exhibition will only be confirmed once signed indemnity form, rules and regulations

and the full payment has been received have been received by the Centre Manager

22. No promotions will be considered without any written application.

23. Promotions are to be neat, professional, of a very high standard and worthwhile to the

whole mall with the objective to bring in and increase foot traffic.

24. Promotions must be set up before 9:00 am on the first day and removed after trading hours

on the expiry date unless otherwise stipulated.

25. Any setup not completed before 9.00am will be halted, activation cancelled and payment

for that day forfeited.

26. All exhibition areas are to be cleared on the last day by 9:00 pm.

27. Activations at the car park attracts a refundable caution fee of N500,000. However, the

said sum will be non-refundable as with all other caution fees if there are any damages

recorded on the property during the course of the activation.

28. The promoter agrees that Ikeja City Mall, the owners of Ikeja City Mall, the management

of Ikeja City Mall or any of the employees of the aforementioned shall not be held liable for

any damages incurred by any third party due to any or omission by the promoter, its

employees or agents and in particular shall not be liable for any loss or damage occasioned

by negligent use or agents and in particular shall not be liable for any loss or damage

occasioned by negligent use or positioning of the promoters equipment, stock and

accessories.

29. Display items may not block any shop fronts or signage.

30. Banners, posters, bunting etc. may only be erected in specified areas.

31. The production should be manned during Centre hours (including late night trading).

32. Applications should be submitted at least 14 days in advance due to demand for areas.

Should a promoter not comply with their original proposal, Ikeja City Mall reserves the right to

cancel the promotion should it not meet with the required standards.

33. Promoters may be required to attend a meeting to discuss their application.

34. Visual material of the final product of your exhibition needs to be emailed or submitted to

the Centre Manager. Ikeja City Mall reserves the right to decline your exhibition should the

exhibition not be on standard. No confirmation of bookings will be made unless visual material

has been approved.

35. Any Activity or change in design layout outside that approved by ICM would is not

acceptable. ICM reserves the right to take punitive measures or cancel the contract without

any refunds.

36. The total cost will include free parking for a vehicle only and any additional parking will

have to be paid for.

37. Payments made are NON-REFUNDABLE and request for rescheduling of activation date at

the exhibitor’s behest outside the agreed exhibition dates will not be approved.

38. Renting a location for videography, photography and other similar activations will attract

a caution fee of N200,000 for off-peak periods and N400,000 for during trading hours.

39. Location fee for exhibitors coming with heavy equipment will attract the premium charge

of N1,200,000 regardless of timing and all other charges for activating during trading hours

including caution fee of N400,000 are applicable.

OPPORTUNITIES Whether your objective is to introduce a new product, create brand awareness, launch a

new product, or carry out product sampling, ICM is the ideal place to market your products

and services. With over 650,000 shoppers visiting monthly, ICM offers a number of exhibition

courts to market your brand.

E X H I B I T I O N S P A C E

The Terrace Court

Description:

The Terrace Court is located at the entrance leading into the food court of the

Shopping Centre.

This activation area in the mall is located between KFC and Chicken Republic.

Cost:

N210,000 per day (Monday to Thursday)

N450,000 per day (Friday to Sunday)

N750,000 per day (Public holidays including all observances)

ATRIUM ONE

ATRIUM ONE

Description:

Atrium one is located in front of MRP/Miniso facing entrance one of the shopping

centre.

Space: 28m2

Cost:

N150,000 per day (Monday to Thursday)

N300,000 per day (Friday to Sunday)

N600,000 per day (Public holidays including all observances)

ATRIUM TWO

Description:

Atrium two is located in front of Max facing entrance two of the shopping centre.

Space: 28m2

Cost:

N150,000 per day (Monday to Thursday)

N300,000 per day (Friday to Sunday)

N600,000 per day (Public holidays including all observances).

THE ESCALATOR TERRACE

Description:

The Escalator Terrace is located in front of Shoprite between Gene Bendi and Health

Plus facing the escalators.

Space: 28m2

Cost:

N750,000 per day (Monday to Thursday)

N1,000,000 per day (Friday to Sunday)

N1,600,000 per day (Public holidays including all observances).

* Only available in the months of February, November and December.

UPPER TERRACE

Description:

The Upper Terrace Court is located at the entrance leading into the Cinema.

This activation area in the mall is located between Ocean Basket and Rhapsody’s.

Cost:

N126,000 per day (Monday to Thursday)

N270,000 per day (Friday to Sunday)

N450,000 per day (Public holidays including all observances)

EXHIBITION AT THE CAR PARK

Description:

The car park (Parking Lot 8) facing Obafemi Awolowo Way and adjacent Kaffi Street.

Cost:

N1,500,000 per day (Monday to Thursday)

N2,000,000 per day (Friday to Sunday)

N2,500,000 per day (Public holidays & entire month in December)

OTHER MARKETING

OPPORTUNITIES

Description:

Location fees for videography, discography, Photography & others

Cost:

N450,000 per day for 3 hrs (Between 9pm-9am/Off-Peak)

N750,000 per day for 4 hrs (Between 9pm-9am/Off-Peak)

N1,2000,000 per day for 3hrs (Between 9am-9pm/Peak Period)

Description: Location fees (Garden section only) for pre-wedding & wedding shoots

Cost:

N210,000 per day for 3 hrs (Between 9am-6:30 pm)

N300,000 per day for 4 hrs (Between 9am-6:30 pm)

N450,000 per day for more than 4 hrs (Between 9am-9pm/Peak Period)

Description:

The Provisional Exhibition Courts.

PLEASE NOTE: Only made available when the regular exhibition courts are booked

already.

Cost:

N150,000 per day (Monday to Thursday)

N250,000 per day (Friday to Sunday)

N350,000 per day (Public holidays & entire month in December)

CONTACTS

Michael Wilson | Marketing Managerhael@hydkcorner.co.za Eniola Ositelu

eositelu@dandi.com.ng

Festus Adinoyi

fadinoyi@dandi.com.ng

Centre Management Office | Ikeja City Mall | 176/194, Obafemi Awolowo Way,

Alausa, Ikeja

Mobile: +23480 84 291 782|

Mobile: +23480 61 367 817|

Telephone: +23470 80 680 230|

www.ikejacitymall.com.ng