Market The Right Way With Facebook And Twitter July 09
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Transcript of Market The Right Way With Facebook And Twitter July 09
Market the Right Waywith
Facebook and TwitterWade KwonNews Pirate
Social media = fun• You don't log on saying, "Gee, I wonder
what someone can sell me today ...”• I log on to find out:
– What's going on with my friends– Funny pictures they've uploaded– What's going on in the "world" =
Birmingham, pop culture, politics, friends' workday
Do you even needsocial media?
Important questions• What is our marketing goal?• What is our motive?
– To join the conversation, or to control it?• Do we have resources to use social media?
– low cost– but time investment– no one tells you about the "puppy investment”
Important questions• How will we test our message?
– Experiment?– Are we willing to fail publicly?
• How will we measure results?
What is it?
Let’s take a quick tour.
Pros• The game in town.
– 200 million users.• Can instantly build audience among
friends.• Flexible: can engage in several ways.
– Pages. Groups. Apps. Targeted ads.
Cons• You're still playing by Facebook's rules.
– Re-designs. Pages.• New design = lost in the shuffle?• Time intensive.• Has any business turned it into clear
engagement and success?– Even Facebook still figuring it all out.
First steps• Ask your customers.
– Are they on Facebook?– How do they use it?– What do they like to see? Dislike?
• Adopt a Cause.• Think like Facebook.
What is it?
A demonstration.
Let’s take a quick tour.
Pros• Buzz tool of the moment.• Easy to start using, integrate with Web
site, computers, phones.• Very personal one-to-one and
one-to-many conversations.
Cons• Few users.• "I don't get it" factor.• Backlash / negative buzz.
First steps• Tim's rule: Try it on your own.• Follow, reTweet, chat, reveal.• Be bold.
– Stand out if you want to make a splash.It's still the Wild West.
Before we wrap up …
Coming up• Aug. - Beginning Blogging for
Businesses• Sept. - WordCamp Birmingham• Oct. - BlogWorld, Las Vegas
• Birminghamblogging.com
In conclusion• Do you need social media for
marketing?• What is your goal?• Which tools are best for you and your
customers?
Today’s slides
http://snurl.com/bba-bcc
Thank you!