Fall11 day3-Twitter & Facebook
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Changing The Conversation
9.8.11 - Fall 2011
Instructor: Andrew Hoffman
Twitter & Facebook
Monday, September 26, 2011
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Monday, September 26, 2011
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Twitter In Plain English
Video Created by & Links to CommonCraft.com
Monday, September 26, 2011
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Background of Twitter
๏Created in 2006 in San Francisco
๏Real-time short messaging service that works over multiple networks and devices. “Micro Blogging”
๏175 Million Registered Users - (Sept ‘10)
๏25 Billion Tweets in 2010
๏95 Million Tweets Per Day
Monday, September 26, 2011
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Why People Like Twitter?
๏Simplicity
๏We’re eager to connect with others
๏We long for community & gives us glimpses of that
๏Sharing is Powerful
๏It’s Resourceful
๏Local & Global Reach
๏It’s fast
Monday, September 26, 2011
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BP Oil Spill๏@BPGlobalPR
๏Twitter Acct started due to BP’s lack of prompt response
Monday, September 26, 2011
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Newark, NJ Mayor - Cory Booker
๏@CoryBooker
๏Extremely active local politician who’s listening & responding
Monday, September 26, 2011
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Twitter Trends
http://tweetstats.com/trends
Monday, September 26, 2011
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Twitter Trends - August 2011
SoccerJustin BieberBritish RiotsSuper JuniorHurricane Irene
One DirectionJersey ShoreJonas BrothersLil WayneChris Brown
http://news.yahoo.com/top-10-twitter-trends-month-chart-200054049.html
Monday, September 26, 2011
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ProfileSearchReTweetingHashtagsLists3rd Party Tools
Review Items
Monday, September 26, 2011
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Twitter Profile
Monday, September 26, 2011
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Twitter Profile
BACKGROUNDMake sure you have a design
selected.
If you know how to design one, do it. Utilize the space for additional information
First Impressions Matter
Monday, September 26, 2011
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Twitter Profile
PROFILEFill it out if you want people to
follow you.
Include your blog URL or website
Be clear, concise, & creative
Monday, September 26, 2011
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Twitter Profile
Who To Follow
Follower Ratio
Lists
Similar to You
Navigation
Monday, September 26, 2011
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Twitter Search
Search By:- Name- Hashtag #- Keyword
Monday, September 26, 2011
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Twitter ReTweeting
Re-Tweeting is the act of sharing the tweet of someone else to all of your followers
MT - Modified Tweet
Re-Tweeting while letting people know you modified the original tweet to make it 140 characters
Monday, September 26, 2011
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Twitter HashTags
The Hashtag gives you the ability to give a tweet a notation, create a trend, create a search word, or just add some creative flavor.
#Monday, September 26, 2011
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Twitter Lists
Lists give you the ability to catalog the people you follow into manageable subsets.
Monday, September 26, 2011
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Twitter 3rd Party Tools
Monday, September 26, 2011
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Monday, September 26, 2011
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Background of Facebook
๏CEO Mark Zuckerberg๏Co-Founded Facebook in dorm room at Harvard in 2004๏Had a movie made about it
๏750 Million active users - 50% of active users login daily
๏$1.6 Billion in Revenue reported in 1st half of 2011
๏Estimated valuation of $100 Billion - Highly speculative at this point๏$50 Billion at first of 2011
๏70% of users are outside of USA
Monday, September 26, 2011
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๏2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes
๏Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)
๏Relationship Status๏43,460,516 Relationship status changes to “Single”๏3,025,791 to “It’s Complicated”๏28,460,516 to “In a Relationship”๏5,974,574 to “Engaged”๏36,774,801 to “Married”
2010 Year In Review
Stats From Facebook
Monday, September 26, 2011
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Data Example
From Facebook Data Team
Monday, September 26, 2011
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Data Example
From Facebook Data Team
Monday, September 26, 2011
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Chilean Mine Traffic Pattern
Monday, September 26, 2011
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Top Status Trends of 2010
Stats From Facebook
Monday, September 26, 2011
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Facebook vs. Myspace
November 2010 Unique Visitors
Facebook - 132,665,694to
Myspace - 51,874,016Stats From Compete.com
Monday, September 26, 2011
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Facebook Demographics
Key Takeaways:
1. According to e-Marketer, there
are 206.2 million US internet
users. That means 71.2% of the
US web audience is on
Facebook.
2. The 18-24 (college)
demographic grew the fastest
at 74% in one year.
3. Perhaps Facebook’s new “Like”
structure drove this metric, but
liking “Drugs” is up 1131.9% this
year.
Stats From 1/4/10 - 1/4/11
istrategylabs.com
Monday, September 26, 2011
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Apps & Games
Stats From 9.13.11
http://www.appdata.com/
Monday, September 26, 2011
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Stats From July 2011http://gold.insidenetwork.com/facebook/facebook-stats/
Facebook Demographics
Male48.8%
Female51.2%
55-645%
45-548%
35-4415%
26-3426%
18-2525.8%
13-1720.6%
Facebook User by AgeFacebook Users by Gender
Monday, September 26, 2011
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1.Networking with other Platforms
2.Creating a Resource
3.Creating Contests that Include Participation
4.Empowering Pre-Existing Pages
5.Targeting the Proper Demographic
5 Things For Successful Fan Page
Monday, September 26, 2011
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Vitamin Water
Facebook Flavor: Connect
Black Cherry Lime - March 2010
Sarah from Illinois—$5,000
Monday, September 26, 2011
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2011 Ford Explorer
30,000 fans prior to launch - Successful number to Ford
http://www.facebook.com/FordExplorer
923 Other People have posted their own Explorer Pics
Monday, September 26, 2011
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Profile Topics
Status Updates
Privacy Settings
Fan Pages
Groups
Pictures
Events
Applications & Games
Review Items
Monday, September 26, 2011
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3 blog posts a week starts now
Online participations grading will really start now
Book Review Video - Due Oct 6th
No Class Next Week - Forester Lecture is Mandatory
Assignments
Monday, September 26, 2011