Social Media Marketting : twitter , youtube , linkedin , facebook
Facebook, LinkedIn, Twitter
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Transcript of Facebook, LinkedIn, Twitter
Today, we’ll discuss…
Leveraging the Big 3 & Creating an Action Plan for Success
Facebook LinkedIn Twitter An Action Plan for Success
“Big 3” Channels: Facebook
Audience is consumer-based Largest age segment is 25-34 Great for sharing Integrates well with a lot of other sites and applications Oversaturated channel
Facebook: Business Fundamentals
You must have a personal Facebook account in
order to create and access a Facebook fan page
Facebook: Business Fundamentals
Personal Network of personal friends Must accept their connection You can filter what they see You can filter what you see
Facebook: Business Fundamentals
Business Community of fans Followers ‘like’ your page Fans can read all content Engagement and activity important for rank
Facebook: Build Your Stadium (Page)
Add cover photo and profile image Add content about business including contact information Include “http://” before website Customize Facebook URL
Facebook: Fill the Stadium with Fans
Import email contacts Add “Like” box to website Add URL to:
Business Cards Print Ads/Brochures Email Signature
Facebook: Make Them Cheer
Generate exclusive fan offers Ask open-ended questions Share relevant, valuable content Encourage sharing and interactivity
“Big 3” Channels: LinkedIn
Audience is business-based Largest age segment is 35-44 Two powerful gems: groups and advanced search Recommend creating a company page, but it can remain static Relationships a MUST
LinkedIn: Build Your Office (Profile)
Fully complete profile Include photo, strong headline, summary, and skills Use all three website links Customize public profile link
LinkedIn: Fill Your Rolodex
Start connecting with others Join groups of target audience Use advanced search for targeted outreach Add custom profile link to print materials and email signature
LinkedIn: Deliver Value
Participate in groups and offer helpful information Share content on newsfeed Send valuable information to targeted connections
“Big 3” Channels: Twitter
140-character limit Largest age segment is 25-34 followed by 18-24 Channel is wide-open Strong customer-service outlet Language can be confusing (hashtags, re-tweets, etc)
Twitter Terminology
Twitter Handle The“@” symbol before a Twitter username. For example, my Twitter handle is @RachelStrella
Twitter Terminology
Follow/Follower/Following On Twitter, you don’t ‘friend’ someone or ‘like’ a company page, you ‘follow’ them
Twitter Terminology Tweet When you post a message on Twitter
Retweet (RT) When a tweet is shared with others by clicking the ‘retweet’ button below it
Twitter Terminology
Mention You can mention others in your Tweets by typing the “@” symbol followed by their Twitter handle
Twitter Terminology
Direct Message (DM) Allows you send a private message to someone who is already following you
Twitter Terminology
Hashtag The pound sign or “#” sign - used to categorize content & join a conversation on common interests. If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag
Twitter: Build Your Brand
Complete the 160-character profile Fill with keywords Include a photo and customized background Include website link
Twitter: Build Your Following
Import contacts Use “Discover” tab Follow leaders Follow targeted audience Consider free tools to help build audience Share and engage
Twitter: Get Noticed
Share your voice Have a good mix of content Keep tweets relevant Send valuable information to audience
A Plan That Works: Goals
Sample Goals Increase website traffic Establish credibility Build your audience/following Increase engagement Drive foot traffic to a location Increase Search Engine Optimization (SEO)
A Plan That Works: Channels
Select the Best Channels Determine your target audience Find where they are on social media Choose the media that match your goals and target audience
A Plan That Works: Audience
Audience: Build During Use Join LinkedIn Groups; make personal connections Use hashtags and mentions in tweets Beware of offers that ‘guarantee’ immediate fans or followers
A Plan That Works: Content
#1: Brainstorm by asking questions What value can I provide? How can I educate my audience? What’s timely and relevant? What’s interesting about my business?
#2: Write Down Your Goals
#3: Align Brainstorm w/Goals
A Plan That Works: Content
Content Example NYC Luxury Apartments Short-Term Goals: #1: Establish Credibility #2: Drive Traffic to Website #3: Increase Engagement
A Plan That Works: Content
Content Guidelines Shorter and punchier is better Knowledge is power Engage the audience Reveal ‘human side’ of business Use sales pitches sparingly Proofread content
A Plan That Works: Execute
Execute the Plan Assign responsibilities Monitor channels Engage/respond Put a plan in place for handling negative feedback
A Plan That Works: Evaluate
Evaluate the Plan What worked? What didn’t work? What can & should you shift? What should the next 90 days look like?