Nireesh R TPGD

Wlsmt

Facebook Twitter

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Social network service Launched: 2004 Founders: Mark Zuckerberg, Eduardo

Saverin, Dustin Moskovitz, Chris Hughes Status: private 2008 est. revenue: 300 million US$ Members: ~400 million Sources of income: Banner ads, referral

marketing, Casual games No. Employees: 1000+ in California, Ireland,

and South Korea

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mobile social network service, microblogging Launched: 2006 Founders: Jack Dorsey, Evan Williams, Biz

Stone Status: private 2009 est. revenue: $400,000 Q3 Members: ~75 million Sources of income: currently no ads (starting

soon), some income from mobile market, selling data

No. employees: 141

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Median age Facebook: 38.4 Median age Twitter: 39.1

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Top news stories about Facebook

Canada Privacy Comm. Forces Facebook to Make Privacy Changes

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Top news stories for Twitter

Twitter and Iran Twitter and Haitian Earthquake

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Needing cash, took $200 M investment from Russian media company, Digital Sky Technologies (May 2009)

World’s largest server of digital photos, runs into performance issues when loading newsfeed (.5 sec, load ~ thousand entries)

Changed default status of profile updates to “public” and searchable via Google

This makes FB more like Twitter, however it attracted inquiry by the FTC

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Facebook is considered more “private” than Twitter, yet Facebook has many more privacy problems than Twitter

Both have users that “tend” to use their real name

Facebook began as a “walled garden,” meaning you had to climb over the wall to share, and what you shared stayed in the garden

Twitter has always made tweets public, and this clarity makes managing Twitter simpler

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Why use Facebook? Connect to friends and family, create digital

identity, share digital content Why use Twitter? Build connections by interest Develop reputation based on your posts

within specific domains

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Most public companies recognize they need a presence on both Facebook and Twitter

This has made it easier for backlashes and negative publicity related to lead to angry posts/tweets

Example: H&M Slashes Discarded Clothes Rather Than Donate Them◦ Rises to #2 on Twitter trending topics◦ Customers post angry messages on H&M's

Facebook page

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Mobile and Mobile Apps Video Ability to take “real time” assessment of

news and events Will blend more with news, because news

has always been social (people want to talk about what’s new)

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Facebook Tweeter Sashitharoor Nahal vanjani Friends and family

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