Make Up Party Nivea

Welcome

to the world of Nivea

Make-up!

NIVEA

1911

nivis

= snow

Presenter

Presentation Notes

If we want to talk about Nivea Make-up, we should at first explain the beginnings of the mother brand. 1911: NIVEA Creme – the first stable water-in-oil emulsifier – is introduced in Hamburg, Germany. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to NIVEA Creme's unique properties. The name is derived from the greek word “nivis”; meaning snow 1925: NIVEA is relaunched in blue packaging. The new design and communication lead to the crucial breakthrough for the NIVEA brand. The distinctive blue and white tin starts its successful history. The packaging is changed through the years and at the same time it changes, also the brand changes. Numerous subrands develop successfully out of the mother brand Nivea and make it a well-known brand worldwide. 1997: Nivea Beauté is launched in Belgium and France and internationally in 1998. The entire skin care expertise is used to develop decorative cosmetic.

May we

introduce

you…

Presenter

Presentation Notes

May we know introduce you…

Product

Development

NIVEA Make-Up Beiersdorf AG Hamburg

Beiersdorf R&D Center Hamburg Product Development LaboratoriesBDF Hamburg

The

development

process

Product

development

Finished

product

~1,5 years

New product

idea

Consumer

needs

1. Formula

development2. Colour development

3. Quality

assurance4. Upscaling

and production5. Efficacy

test

Presenter

Presentation Notes

There is a defined development process that we pass through for the make-up products. Once you have the idea for a new product and you consider the consumer needs, you can start the product development, consisting of 5 different steps. Starting with the formula development and the colour development you continue with the quality assurance followed by the upscaling and production and finish with the efficacy test. Normally you can then give the starting shot for the launch the product after more ore less 1,5 years. This is a much shorter time than for other healthcare products (up to 7 years) as make-up is much more connected to trends. The market is mooving fast and the products have to be adapted quicker. The three factors that are decisive for the development are - new and innovative product idea - meet the consumer needs - assure a high quality of the product not only concerning saftey and efficacy

Product

Development

Formula

development

Weight

in raw

materials Mixing

the

componts

(e.g.mascara)

Colour development

Foundation

colour rangeLipstick

colours

Nailpolish

colours

Presenter

Presentation Notes

During the formula development, we work in the laboratory and evaluate which raw materials will be needed in which quantity. The components are then mixed to gain the desired texture. During the colour development, different pigments are added to obtain different colours. The amount and composition of the pigments is decisive for the colours.

Quality

Assurance

Sample storage

at different temperatures

(-10, 6, 20, 25, 40, 50 °C)Measurement

of viscosity(e.g.mascara

& foundation)Measurement

of pH-Value(e.g. foundation)

Stability

methods

for

lipsticks Mascara

laboratory

bench

Presenter

Presentation Notes

During the quality assurance, we will assure that the quality of the product is well enough to resist. That means that we will store it at different temperatures, we will measure the viscosity as well as the pH-value and the stability. On the one hand we absolutely have to make sure that the product is agreeable for the consumer and on the other hand it must of course withstand in terms of durability.

Upscaling

& Production

20 kg mixerWeight

in raw

materials 100 kg mixer

500 kg , 1000 kg mixer

for

production(e.g. mascara

& foundation)

Presenter

Presentation Notes

During the upscaling and production, we start producing the product in much greater quantities.

Efficacy Tests

Sensory

Research

Unit Product in-vivo testing

(claim support)

Presenter

Presentation Notes

The last step to ensure that the product can be brought into the market are the efficacy tests. We do not work with animal experiments. The products are tested in a sensory research unit. The in-vivo testing is executed with voluntary probands in our laboratories. Only if a product can withstand to all requirements of tolerance, stability and is also convincing in all other standards like colour, texture and fragrance, we will approve it to start the launching process by working on the packaging and the communication strategies.

Did

you

know….

Presenter

Presentation Notes

May we know introduce you…

Why

does

the lipstick

stick to the lips?

Common ingredients of a lipstick:

& &

waxoil

pigments

How the hold is achieved:

or

wax oil

=&

filmbinders

& =

volatile oils

Presenter

Presentation Notes

Ingredients of a lipstick: - Waxes for consistency - Oils to dispurse the pigments and support the shine of the product - Colour pigments - High-shine polymers improve the shine and the gloss Bees wax or lanoline (wool fat) oil ensure the common hold of the lipstick The hold is achieved by beeswax or lanolin oi that gives lastingness to the lipstick film. For additional hold, filmbinders are integrated. These are polymers (for example a lot of them are in hair spray and fix the hair) that fix the lipstick matrix on the skin. A real long-lasting lipstick has a different composition compared to the classical lipstick. A high amount of volatile oils (silicone oil or isodedecane) are combined with a high amount of filmbinders. The volatiles evaporate and the matrix is fixed on the lip. Due to the missing « normal » caring oils, the product lasts, however on the other hand the product is not very caring. Additionally the gloss is missing. Therefore, kits consisting of a base coat (volatile solvents, filmbinders and pigments) and a top coat (caring gloss giving shine) are proposed -> Extreme Resist Lipstick.

What

gives

the colour to the lipstick?

dye

(e.g. pure red

iron

oxide)

fine pigments colour intensity

smooth

and long lasting lipstick

castor oil

&

Presenter

Presentation Notes

Lipstick gets its color from a variety of added pigments. The variety of red colors of modern lipstick results from many different pigments that are used. The dyes have to be insoluble in water, so the color will last. Therefore soluble dyes have be to converted into insoluble particles by a special process (so named 'laked', treatment of soluble dyes with metal oxides). Mainly used dye stuff is the pure red iron oxide (one of the components of rust), however most leading brands use the more economical synthetic colors. Every batch of synthetic dye and pigment must have to be tested and certificated that the batch is pure. Synthetic colours are listed in the ingredients as a code (eg: CI 15985 or FD&C red no 6). Common lipstick dyes are D&C Red No. 27, D&C Red No. 21, and related dyes and insoluble dyes known as lakes, such as D&C Red No. 34, Calcium lake, and D&C Orange No. 17. Pink shades are made by mixing white titanium dioxide with various shades of red. Typically, the pigments are crushed very finely (7 to 10 Micrometres) while being mixed with castor oil and is then mixed with a wax base to form a finished lipstick. The finer the pigments are crushed, the more intense the colour is and the smoother and longer lasting the lipstick.

How can mascara make lashes more voluminous?

Formula

High content of waxes

= good volume effect

Brushes

rubber

brushfor seperated

and clearly

defined

as well

as longer lashes

bristle

brushfor more voluminous

lashes

Formula & Brush

Presenter

Presentation Notes

The effects depends on a.) the formula as well as b.) on the brush. a.) Formulawise the waxes are crucial for achieving voluminous effects on the lashes. The higher the content of waxes the better the volume effect. The waxes form a thick film layer on the lashes and great volumious effects are achieved. The higher the content of waxes, the better volume effect is achieved. Waxes form a thick layer on the lashes and a great volumious effect. Waxes form a thick layer on the lashes and a great volumious effect. b.) Furthermore the optimal brush type achieves different effects. Mascara brushes are of usually two types: bristle brushes to separate and give more volume and rubber brushes to catch the lashes one by one and make them appear longer.

What

makes

mascara waterproof?

Presenter

Presentation Notes

There are several WP mascaras on the market. Their formula is similar to oil-based or solvent-based paints. The volative solvent of the mascara evaporates after the application and the filmfying polymers and waxes form a continous lipophilic film on the lashes that offers an excellent resistance to tears, sweat or rain. Nivea is now offering a revolutionary product! The mascara Extreme Resist. It will resist your feelings even longer. An 24hours hold lenghtening the lashes at the same time! Try it and you will be prepared to everything!

What

makes

nail

polish

get

dry on the nails?

Common ingredients of nail polish:

& &65%

solvents

13%

additionals

>2,5%

pigments&

22%

filmbinders

Presenter

Presentation Notes

The common ingredients of nail polish are: ….. The drying of a nail polish is the evaporation of the solvents. Even though it seems that there is only a small amount of pigments in the nail polish, the amount is much higher in the final film as the solvent evaporates as the polish is applicated on the nails. There are two differents kind of dryness: "touch-dry" and "core dry". "Touch-dry" means, that the surface of the applied nail polish is dry so that for example dust doesn´t stick to it. Fast drying nail polishes dry within 45-90 seconds, classical ones within 2-5 minutes. "Core-dry" takes 2-4 hours. The nail polish is completely solid and every solvent evaporated. The polish is able to resist a scretch now. The drying time is influenced by the type of solvent (more or less volatile), additive (can help the solvents to evaporate), content of pigments (less is quicker) and thickness of applied film (a thinner one dries quicker).

What

is

the difference

between

fluid

and powder

make-up?

fluid

make-up

powder

make-up

Pressed powder with less viscosity

-

covering and mattifying (make-up and powder in one)

-

comfortable to use

-

easier to apply on skin with more wrinkles and less tautness

-

can quickly be reused during the day

& & &

oilpigmentspowder polymers

Fluid make-up

- covering

-

pleasure of application

-

moisturisation

- long-lastingness

Presenter

Presentation Notes

There are generally three different types of ingredients both in fluid as in powder make-up: powder, mineral pigments, oils and polymeres The fluid make-up has the advantage that it is more covering than a powder. For many users, the pleasure of application is important, as it like using a cream. Therefore, also the moisturisation is higher and the fluid make-up lasts longer on the skin. The powder make-up is covering and mattifying at one time what means that it is make-up and powder in one. Is is comfortable to use as it is applied with an applicator. Furthermore it is easier to apply on skin with more wrinkles and less tautness. Another advantage is that it can quickly be reused during the day.

The NIVEA Make-up Parties

Get

professional

advice

for your

make-up at

home!

•

1 make-up artist•

3 hours

•

10 friends•

lots of products

to test

•

lots of products

to buy

new products

to use

know-how in make-up

a great

morning/afternoon/evening

Thank you for your attention and enjoy the

evening!

Make Up Party Nivea

Lifestyle

Transcript of Make Up Party Nivea