Ashutosh Vyas

Introduction To NIVEAA German personal care brandHeadquartered is in Hamburg , Germany

Founded on March 28 , 1882

The brand’s name means ‘Snow-White’Produced tanning oils , shaving creams and shampoos during 1930s

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Campaign Type

?

F- Commerce Campaign

Ad Company

SAY MEDIA

F- Commerce CampaignLaunched in 2011

Encourage the sales of Nivea for Men products in the

Christmas season

What was the Challenge

Brand awareness

To raise the brand awareness the F commerce Campaign was launched by doing sales promotion.

Nivea Demand

Looking for the giftwEiRd

Looking for Weird?

What was the Campaign Objective

Online creative reaching the required female demographic, drawing attention to the quality of the product, introducing the product range, and driving consumers to the Facebook store to purchase a Nivea For Men gift.

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SEGMENTATION

Targeting

Positoning

Demographic Nivea have its product range for every one.

Geographic Nivea is mostly an urban skin product.

Behavioral Nivea is among the top skin care product.

Physiographic Looking and feeling good by using product.

Segmentation

Target Group

Females who wanted their better-halves to look

HandsomeFemales looking for gift For males in Christmas

season

EXECUTION

Involve online consumers using Adframe Unit

Displayed a video of the current television ad Invitation to visit the Facebook store

Sample space for numerous points of interaction

Interact with the Nivea

Without leaving the full-screen window

The Facebook Commerce

A facebook ad was created

Use the app to buy and sendA Gift Set

Wrapped in a personalized wrapping paper

Key Succe

ss

Ability to show a gallery of all the Nivea For Men products together.

In the end, almost 11,000 consumers were driven to the Facebook store in a short period of time before Christmas(11,000 click-throughs to Facebook)

107k minutes spend with the brand

tesa continues to record strong growth (+9.8%)

Consumer business grows by 1.3%

Group sales up 2.6%

unit delivered over 100% of contracted engagements (360,000+)

click-to-site rate 3% (three times the industry average)

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