This is the cover of an issue of Heat magazine. The target audience is women of near enough all ages who are gossip fans. The colour scheme is quite eye catching with bright colours on the magazine such as; red, blue and yellow. This draws the customers eye towards this magazine before looking at any other magazine on the shelves. It has images of famous celebrity's each week upon the cover, so the buyer would want to find out about the celebrity if they like them, this week Victoria Beckham is on the front cover so her fans would be interested in buying this magazine. The semiotics in the name heat suggest hot gossip about celebrity. The genre convention of gossip magazines is that all gossip magazines all cluttered with images, and most may have a quote from the celebrity.

This is NME magazine. It is a Indie, Rock magazine. The target audience for this magazine would be teenagers, young adults who are a fan of this genre of music. The colour scheme is dark with bright parts of red which is eye catching. The colours used relate to the type of music. Red is a fiery colour and symbolises the passion that goes into this genre of music. Obviously, people who like the band Babyshambles will take an interest in this magazine. Also, if people are fans of the bands in the corners of the front cover they will also be interested in this magazine. The connotation by looking at the front cover of this magazine is Loud and you could relate the term gritty with it.

This magazine is aimed at kids aged 6-14 and most probably aimed at boys, who are interested in football. However, some girls who like football will find this magazine a good magazine for them. There is no set colour scheme for this magazine, as there are a lot of different colours appearing on the magazine, because of the football shirts the player are using. On the other hand, as it is a Match of the Day magazine it has the font in black with the yellow background, which is the typical Match of the Day colour scheme. It has a bit of red font colours on the magazine as well as the black and yellow. It has many players from different clubs on the cover. This is good because, it will catch the eye of the supporters who support the club which feature on the front of the magazine. It would be bad if just Wayne Rooney was on the front, as it won’t appeal to Manchester City fans, luckily though Tevez represents Manchester City.

This is a Fishing magazine and unlike the Match of the Day magazine, it has more of a set colour scheme. The only colours that are really being used on this magazine are blue, orange and a white font. The colour blue has the connotation of water and sea. It is a colour that relates to fishing. The colour orange is used as it contrasts with blue and it stands out on the magazine. These two colours are good colours to use. The target audience for this magazine are obviously going to be people who are interested in fishing, but the person on the front cover is a man aged around 40-50 so it would appeal to this age of people more than it will appeal to teenagers or other age generations.

This is the gossip magazine called ‘OK!’. Like the heat magazine, it uses some bright colours that are very eye catching, red has been used here to get the attention of people interested in Cheryl Cole, or Steven and Alex Gerrard. The magazine is aimed at women, and maybe some men who are interested in gossip, and want to know every detail about each and every celebrity. The red used symbolises hot news or hot gossip. I prefer the Heat magazine’s colour scheme to this magazines because, Heat magazine has a white background which makes the red font stand out more. Also, the blue used in Heat contrasts with the red, the red and purple used in this magazine do contrast but not as much as the red and blue used in Heat.

This is Toxic magazine. It is a magazine aimed at children, aged 6-12 who want to laugh. It has pictures of icons children are interested in like Rey Mysterio the wrestler, and their favourite cartoons such as; Phineas and Ferb and SpongeBob. Like the Match of the Day, a lot of contrasting and bright colours have been used. This will please the target audience. When looking at this magazine the word ‘Fun’ springs to mind, which is how kids would describe this magazine.