Luca, Marius Alexandru „Virtualių grėsmių tipai PRIEŠ apsaugines BitDefender technologijas“...

Alexandru LUCA – Business Developer Manager CEE, Baltics, Turkey and Israel

Copyright@Bitdefender 2013/ www.Bitdefender.com 9/16/2013 • 2

“Bitdefender is riding high this season”PC MAG, Lead Security Analyst Neil J. Rubenking, January 2013


2013 starts HIGH TECH

Life 2.0+

New World. Complicated.New Threats. Profit Driven.New Technologies. Cost Driven.New Devices. Connected.New Security. Not Many Real Options.


E-Threats behind the CurtainsLife 2.0+

Real World Virtual World

Teens and Geeks– Attention-Driven– Loner Profile

Cyber-criminals– Profit-Driven – Highly Organized

High Profile Attacks– Social Engineering – Mass Mailers

Stealth Attacks– Spyware/Adware– Automated Variant Creation and

Morphing – Persistent Threats

Lost productivity– Clogged E-mail Systems and

Networks– Help Desk and Data Loss Costs

Cyber-crime– Identity Theft and Online Fraud– Highly Targeted Corporate

Information Attacks

WHO?

HOW?

WHAT?


Magnitude of the Problem/Opportunity

• “Even the best signature databases… have less than a 50% chance of catching completely new threats. Signatures are extremely ineffective against targeted and “zero day” threats.”

According to Gartner

• “Nobody can win the war against malware with a signature-driven product, but more proactive technologies are required ”

According to AV-Test’s Andreas Marx

Source: AV-Test Labs (www.av-test.org)

Around 1.5M unique malware samples are discovered every month!

Source: av-test.org – New Malware Growth

Life 2.0+


Launched in 2010 to target a nuclear power plant and an uranium enrichment facility, Stuxnet began to draw attention on cyber-warfare.

In 2012, Flamer made headlines as it was discovered it had been in the wild for some five years.

One of the biggest and most dangerous e-threats in the world, Flamer incorporates more than 63 different files, including core components and pluggins.

Governments admitted to having relied on malware for cyber-espionage

In 2012, Chinese cyber-criminals have attempted to hit military personnel with spam packed with 0-day Flash exploits

Life 2.0+

Are businesses or even governments protected ?


New Market Trends

• Virtualization• The move to the cloud• BYOD• New consumer technologies and computing

models create new market opportunities• Emerging regions: Latin America, Asia/Pacific

Security Software Market Overview

Security Software Market9 billion $ in 2013

Competitors

• Top players: Symantec, McAfee, TrendMicro

• Market Challengers: Kaspersky, AVG, Bitdefender

Freeware

• Free products have 20% of consumer user base

• Freeware is used for gradual monetization• IDC believes Free will become part of

Managed Security Service • Are the freeware players fighting for security

or for eyeballs (i.e. advertising revenues)?

BitdefenderTechnology leadership

Best products Future Innovation

Market Landscape and Trends

Bitdefender at a Glance


A decade of innovation in technology

• First antivirus worldwide to offer intelligent updating

• First antivirus product to include an application firewall

• MIDAS (Malware Intrusion Detection Advanced System)- wins IST prize, “set to revolutionize AV design”

• Bitdefender to release its proprietary Antispam technology

• Bitdefender introduces B-HAVE (Behavioral Heuristic Analyzer in Virtual Environments)

• Spam Image Filter an important step in combating the new spamming techniques

• Bitdefender® Mobile Security to provide real-time protection for smartphones and PDAs

• Bitdefender® Active Virus Control to innovate with a real time technology

• 60-Second QuickScan – The quickest way to find if your computer is infected by using this online scanner

• Gravity Architecture enables new generation of security for highly scalable services

• Bitdefender Safepay™ secures all e-banking and e-shopping in a separate iron-clad, secure browser

• Security for Virtualized Environments – The 1st vShield 5 solution optimized for virtualized datacenters

• Cloud Security for Endpoints to provide enterprise-class security with no on-site management server

• Bitdefender Clueful™, first application to show the world how iOS apps treat user's privacy

• Hypervisor Agnostic Scanning Engine – allows Bitdefender to provide the best operational cost savings for virtualization

adopters

• Intra-HV memory introspection engine - prototype that allows for detecting and preventing Virtual Machine kernel mode threats

across Microsoft/Linux/etc

• Bitdefender Photon™ technology boasts scanning speed and minimizes slowdowns

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#1 in Security Technology In the AV-Test overall performance award for THE BEST REPAIR

IN 2012, 3 out of the first 4 rated endpoint security vendors are using Bitdefender engines

#1 in Antispam Technologies Bitdefender analyzes and issues protection for 5 million

spam messages every day, or about 35 million per week.

Bitdefender has won all 24 VBSpam awards in a row in Virus Bulletin’s (VB) antispam tests between May 2009 to March 2013


Results in sustainable technogical leadership

In five local offices, 250+ engineers in R&D team warrant that Bitdefender’s technology – protecting more than 400 million users worldwide , technology partnerships included – is the #1 Anti-Malware Security Technology in the world.



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Consumer AV Test Score: Protection, Repair, Usability (Average)

Bitdefender

Eset

McAfee

Avira

Trend Micro

Panda

Avg

Symantec

Kaspersky

Consistent Leader in Antivirus Technology


AV-Comparatives

• Awarded “Product of the Year” in January 2013

• The only AV to receive 100% in the most complex test ran by AV-Comparatives. Apr 2013

AV-TEST

• Leader in the 22 months endurance test!

• Awarded “Best Repair for 2012”, in Jan 2013

PC MAG

• Awarded “Best Antivirus of 2013” in Jan 2013.

VB100

• Wins 12 VB100 awards in 2 years.

Approved Corporate Product for SVE & CSE

Product of the Year in 2013Bitdefender at a Glance


“Bitdefender clearly took the lead in the industry”

AV Comparatives, CEO Andreas Clementi, January 2013


Backup slides


#1 in Consumer Products First security software vendor to receive top recommendations simultaneously from the most important

three key independent organizations in the US, UK, and Germany!

… and catching up in 2012 with the newly introduced Business Products


Technological leadership transferred to product


The New Brand


• Dacia was a country located in Europe over the territories occupied today by Romania, Moldova, Ukraine, Hungary and Serbia.

• The “Dacian Draco” was the standard of the ancient Dacian military.• A wolf head combined with a snake body that made a whistling sound when

galloping due to the air that entered the wolf's mouth.

We have the sharp mind of the wolf, the slickness of the snake, the vigilance of the alpha male and the indestructibility of the snake body!


Vision


Brand promise


Logo


Brand avatar

Luca, Marius Alexandru „Virtualių grėsmių tipai PRIEŠ apsaugines BitDefender technologijas“...

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