Lolita Fashion 101

With Nadina and Georgia Admins for the North West England Lolita Community

C.L.A.M

What are we going to cover

today?• A brief look into the history of Lolita Fashion• Anatomy of a Lolita outfit• A basic guide to the main Lolita sub-styles• Do I actually want to wear Lolita? Similar Japanese Street Fashion• Places to shop for beginners• Places to avoid at all costs• How to tell good Lolita from bad Lolita • Lolita language• Your local community

Old School

• One colour or simple colour outfits, flattering cuts

• Focus on quality fabrics, lace and textured items with simple motifs

• Natural, textured hair usually in natural colours

• Usually clunky shoes• Victorian doll inspired• Main colours are black, white, red, pink

and blue but others colours do occur• Sometimes old school items have prints or

patterns too – the general idea is that it should look like a Victorian porcelain doll

Sweet Lolita

• Cute motifs and patterns• Popular themes include cute animals, tea

parties, carousels, flowers; themes are generally happy and pleasant

• Generally pastel colours but can include bright colours and sometimes even black!

• The overall aim is cuteness rather than elegance• The aim can be to look doll like, or like a cute

schoolgirl or even like a princess• Skirts are generally around knee length and

worn with over the knee socks• Popular Japanese brands include Angelic Pretty

and Baby the Stars Shine Bright• Hair can be natural or even bright pastel colours

Classic Lolita

• The aim is more to look like a Victorian lady than a Victorian doll

• The emphasis is more on elegance than cuteness

• Colours can vary quite a lot from pastels, to browns and blacks

• Popular motifs are flowers, books, musical instruments and classical paintings

• Skirts can also be a longer length – currently it is also popular to wear underskirts to add extra ruffles

• Popular Japanese brands include Innocent World and Juliette et Justine

• Hair is generally natural colours and styles

Gothic Lolita

• The look is still doll like, but it can look like a doll, Victorian lady, witch or maybe even Miss Havisham

• Popular colours are black, white, purple, red and electric blue

• Skirts can vary in length from knee length even to ankle length

• Popular motifs are crosses, roses, vampires and castles

• Popular brands include Moi Meme Moitie, Atelier Boz and Alice and the Pirates

• Hair is often dark colours but sometimes it can be gray or white, or even bright blue!

Ouji• Ouji means price and it is the

“male equivalent” of Lolita• Lolita fashion really does not care

about traditional gender roles – anyone of any gender, race or body type can dress in Lolita or ouji fashion

• Ouji fashion can be done in sweet, classic, gothic or old school style

• Ouji can look like a young price in shorts, or a dignified gentleman in full length pants

• Ouji can be a really accessible style and is actually quite easy to shop for on the high street if you know what to look for

• Ouji can be elegant or cute

Fairy Kei Dolly Kei Fairy Kei Decora

Places to shop for beginners• BODYLINE www.bodyline.co.jp

• Taobao (you will need a taobao agent – some agents include taobaotrends,

taobaonow, taobaoring)• Lolita Sales UK Facebook Group• Lolita Sales EU Facebook Group• www.lacemarket.us • www.my-Lolita-dress.com

(proceed with caution)• www.glitzywonderland.com

(taobao reseller)• www.fanplusfriend.com • www.geishawigs.com• www.lockshopwigs.com

Places to avoid at ALL

COSTSwww.milanoo.com

EBay + AmazonRockstarwigs

Gothiclolitawigs

How to tell Good Lolita

from BAD LOLITA

A Brief Dictionary of Lolita Terms

OP – one piece dressJSK – jumper skirtSK – skirtOTK – over the knee socksRHS – rocking horse shoesLace monster – a horrible, bad quality dressIta – someone who looks so bad that it hurtsComm sales – community salesOTT – Over the top

AP – Angelic PrettyBaby or BTSSB – Baby the Stars Shine BrightAaTP – Alice and the PiratesDS/WTS – Direct Sale/Want to sellDA – Direct AuctionWTB – Want to buyURGENT WTB – I have no patience I WANT IT NOWDream Dress – I really want this dressCo-ord – co-ordinate/Outfit

We all have to start somewhere!

Your Local Community!www.facebook.com/groups/Lolitafashion.NW.UK/

C.L.A.M The North West England Lolita Community

Overall UK Community – The Tea Party Clubhttps://www.facebook.com/groups/

194227197296962/

Thank you for listening!Questions?

Contact Nadinawww.nadinao.com

missozzy@hotmail.comwww.youtube.com/diichan

Contact Georgiawww.youtube.com/kittykinnss

kittykinnss@hotmail.com