headstrong dreamer, from the age of six, Lolita Lempicka desi-gned dresses and made clothes for her dolls inspired by storiesof fairies and princesses. At 12 she was wearing her own crea-

tions; at 17 this girl with a precocious talent for fashion started her for-mal training at Studio Bercot; and at 19 she left that school in order,so she said, to set up her own couture house.

In 1984, with her husband, she sets up her own label. Their apartmentwas the location in which this fairytale about a seamstress daughterstarted. She created 15 looks, produced a small show, and within thatsame year opened her first boutique.

In 1987 the label really broke through. Women fell in love with herclothes, which were at once modern and feminine, always original andadapted to the lives that real women lead. Duly, the press names her"the tailoring queen". Sales skyrocket, she expands her ranges and thebusiness starts to develop rapidly.

In 1990, this new couture house moves into the beautiful neo-baroquemansion at 78 avenue Marceau in Paris eighth arrondissement, an areaitself synonymous with fashion. Lolita Lempicka Couture comes fol-lowed up by two more lines: Lolita Bis, aimed at the youth market bet-ween the ages 15-25, and the wedding dress collection, Les Mariées deLolita.

At the same time the brand was becoming firmly established in Japanand, thanks to a major license, bringing the total number of LolitaLempicka points of sale in that country to 120. The countries of theMiddle East, as well as those of Eastern Europe, also quickly adoptedthe brand, thus giving it almost immediate success and wide recognition.

AA

HHistory

n 1997, after two years in the making, Lolita Lempicka laun-ched her first scent for women. Bursting with memories,femininity and sensuality, it perfectly exemplifies the Lolita

Lempicka spirit.

As a result of the brand recognition and image enjoyed by the house,"Le Premier Parfum de Lolita Lempicka" proved to be the most suc-cessful perfume launch in 10 years. Distributed in more than 7000outlets in 80 countries worldwide, and ranked among the top fourbest-selling perfumes in France, it alone came to make up 3% of thetotal female fragrance sales in the French market. In 1999, it tookthe prize for Best Perfume at the FIFI Awards in New York.

In March 2000 Lolita Lempicka launched its first mens scent whichreceived a very positive reception from both press and male custo-mers alike.The mother of three girls, Lolita’s eldest daughter Elisa has joinedher mother working at the heart of the family couture house. "It’swonderful working with my daughter. She’s enormously talented,she’s like another version of me, and we understand each other total-ly", the designer admits.

In July 2003 Lolita Lempicka joins an elite rank in receiving theLegion of Honor for her part inpromoting the image of France around the world.

Today Lolita Lempicka is on of the last independent couture housesin France. On the eve of its 20th anniversary the house can beimmensely proud of its success, of its international recognition, andof the universe that its founder has created.

II

Spirit

POETRYLolita Lempicka is like a fairy tale in which the woman is a contemporary prin-cess. The continued use of ivy, fruits, flowers, butterflies, ladybugs, birds andother animal motifs gives the impression of belonging to an enchanted world.Each of this symbols of floral and fauna enrich the label’s universe, giving it atimeless and magical quality.

FEMININITYSexy, sensual and romantic, the Lolita Lempicka woman in also free-spirited,fun... Lolita. Secret and mysterious, her femininity his here to play with. Thefield of seduction is her kingdom.The Lolita Lempicka universe is full of emo-tions, sensuality, nostalgia, and revisited memories, but always with a focus onthe life of the modern woman.

CHARACTERThough whimsical, this is not a half-hearted brand. Fragile and romantic, subtleand refined, the Lempicka woman also shows her spirited, passionate side. Shedares, she affirms herself, she provokes. Her rebellious side gives out somethingstrong and mysterious : a real personality. Sometimes she’s a femme fatale. Thelight universe of Lolita Lempicka sometimes reveals it’s darker side, addingdepth and mystery to the designer’s creations.

ALLUREWhether sophisticated, sensual or provocative, the effect is always one of ele-gance. Fused together, the style and charisma create the allure of LolitaLempicka, a different kind of beauty that always means something. This mixmakes Lolita Lempicka an original brand that fuels the dreams of women todayand tomorrow.

Lolita’s UniverseThe name Lolita Lempicka representsthe contradiction and complexity of themodern woman. The juxtaposition ofthe innocent Lolita ingenue and thefierce beauty of the Lempicka womanare like fire and ice. The resulting effectis powerfully intoxicating.

The typography of the logo, the wed-ding dresses, the advertising images,and the perfume bottle all form part ofthe label’s romantic vision.

The Lempicka universe is also aboutthe fashion shows, the sophisticatedcollections, the often avant-garde crea-tions that enable this romantic notionto occupy a space at the forefront of fas-hion.

Lolita Lempicka is one of those rareluxury labels to have created such arecognizable spirit, a sort of neo-roman-ticism which women adore.

The rigorous attention to detail and theconstant quest for femininity are the startingpoints of Lolita Lempicka’s collections.

Subtle and fresh colors that swing betweensoft and vintage tones are as important asthe neutral and pastel shades that contrastwith the bright, strong, fruity shades in reds,mauves, turquoise, and a spectrum of pinksrunning from sugary to shocking.

The choice of delicate, fluid, quality fabrics,the importance of comfort, the mastery ofcut, embellished lace, embroideries, and aprefect finish form the basis of the LolitaLempicka style.

Daywear is about fluid skirts, exquisite topsin old lace or with quirky embroidery,sophisticated suits, lingerie-light little dres-ses... At Lemicka, the day is also about ori-ginal prints produced in-house that arealways faithful to the spirit of the label.

In the evening dresses become pure gla-mour, maybe in the style of a femme fataleor an actress driving the photographerswild at Cannes. The lines are sensual, tintedwith the charm of the Thirties or the fanta-sy of the Seventies. The night comes illus-trated in bias cut, draping, with a prouddécolleté and airy transparencies in lace,chiffon and tulle, as well as any number ofprecious finishings.

Style

It’s in the neo-baroque splendor of the couture house’sheadquarters that the nerve center of the label is loca-ted. Here in the Lolita Lempicka design studio are crea-ted the four collections, numbering over 400 models,that the house creates every year.

Research work is carried out by the creative staff beforethe inception of each collection. This work is absolute-ly necessary to ensure that the resulting collections areas unique and luxurious as possible.

Each piece is constructed in basic fabric on a tailor’smannequin before getting final approval and being pro-duced in the intended fabric.

The designer herself is involved in every single step inthe process of creation. From the initial themes to thefinal collection nothing escapes her attention. Thisattention and participation has always been the label’sbadge of excellence.

In tandem with the creative process the collections’manufacturers do their utmost to produce the clothes tothe exacting standards imposed by Lolita.

Studio

B a c k s t a g eF a s h i o n S h o w s

Lempicka Around the WorldLolita Lempicka’s fame is greatly assisted by the posi-tive press reportage of her shows. The biggestmodels as well as a number of stars have modeled forthe label, all proving a determining factor in placingthe label in the collective conscience.

Many beauties took the first steps in their careers onthe designer’s runway, including: Laetitia Casta,Gisele Bundchen, Angie Everhart, Tyra banks,Rachel Robert, Ophelie Winter, etc.

Lolita is friendly with many international personali-ties in the arts who contribute to the raising of thehouse’s worldwide reputation : Uma Thurman,Nicole Kidman, Mira Sorvino, Kelly Preston, JulietteBinoche, Chiara Mastroianni, Isabelle Huppert,Emmanuelle Béart, etc. In Japan the label has been developed via a majorlicense which b rought the number o fLempicka’s Japanese boutiques up to 120.

Distributed in the US and Canada in several selectedstores, the brand has come to wider public attentionsince the launch of the perfume. Chosen as best per-fume of the year at the FIFI Awards in 1999, todaythe fragrance is the greatest ambassador for the labelin North America.

In the Middle East the label has always enjoyed alarge following. Two self-owned stores were openedthere in the 90s : the first in Abu Dhabi, the secondin Riyad.

In Russia and in Eastern Europe Lolita Lempicka isenjoying increasing growth. Described by theRussian press as the alter ego of the big French hou-ses, the designer’s star keeps burning brighter in thecountries of the east.

CommunicationThe communication of the image of the couture houseand its collections are ensured through the press and it’sopinion leaders.

The perfumes principally, as well as other licenses, main-tain the media image via ad placement in fashion magazi-nes.2004’s big up-coming events: - the 20th anniversary of the couture house - the launch of the second Lolita Lempicka perfume.

Apart from the Paris boutique on avenue Victor Hugoin the 16th arrondissement and the label’s historic sho-wroom on avenue Marceau in the 8th arrondissement,the other self-owned Lolita Lempicka boutiques are tobe found in Saint Tropez, Cannes, Abu Dhabi andRiyad.

The brand is also sold in around 30 other countrieseither in boutiques or department stores.

Distribution

Positioned in the luxury sector, the couture lines provideLolita Lempicka with a prestigious image. The label isdirected towards young and active women in the 20-35years age bracket who want to wear clothes that are ori-ginal and sexy yet refined. Naturally the target range isenlarged by those women aged from 35-50 who identifywith the brand.

Lolita Bis, for young women aged 15-25, relies on simpler,more accessible clothes, thus positioning itself in thewider ready-to-wear market.

Positioning

The "Premier Parfum de LolitaLempicka", a women’s scent laun-ched in the spring of 1997, has beco-me a global success.

A loving heart, troubled and roman-tic, it works in perfect harmony withthe label’s fashion. With a dominantliquorice note it’s the scent of childli-ke love.

The bottle in itself, in the shape of amauve apple smothered in gold ivyleaves, is an object of desire. Theadvert, a perfect representation of theLolita Lempicka universe, features awoman in a flower-strewn lace dressentwined in a ivy-clad tree who deli-cately hides her breast as she’s caughtup in the ecstasy of the perfume’sheady scent.

Moving between third and fourthplace among the best-selling perfu-mes in France, it represents 3% ofmarket sales. Distributed in morethan 7000 points of sale in 80 coun-tries it has followed a lightning path

to international success. The perfumehas been expanded to a body-careline: eau de toilette, eau légère, sho-wer gel, refreshing spray, etc.

March 2000 saw the l a u n c h o fL o l i t a Lempicka men’s scent, anexpression of another facet of mascu-linity. With strength and emotion, itopens the door to the romantic sideof masculinity. Very well received bythe press, this scent is following step-for-step the same growth pattern asthat of the women’s scent.

Perfume

The Lolita Lempicka universe is very rich, the values of thebrand lending themselves particularly well to many creativeuses in numerous fields.

Perfume, jewelry, costume jewelry, sunglasses, shoes, leathergoods, scarves, gloves, hosiery, socks, ties, umbrellas, but alsothe numerous clothing lines under license that the studio hasworked on over the space of 20 years.

Licenses

Today the house has attached particular priority to pursuing thedevelopment of its network of licensees, assuring the strength ofits collaboration with its current partners.

Lolita Lempicka continues to ensure that understandings aremaintained with its licensees in terms of the quality, productionand distribution of its products around the globe.

Lolita Lempicka78, avenue Marceau75 008 ParisTél : +33.1.40.70.96.96Fax : +33.1.40.70.02.15www.lolitalempicka.com

C.E.O .jmlempicka@lolitalempicka.com

LICENSES :Olivier van TemscheDirect : +33.6.78.64.05.35E-mail : licenses@lolitalempicka.com

PRESS :Béatrice Manson19, rue Le Peletier75 009 ParisTél : +33.1.44.83.97.38Fax : +33.1.53.34.06.38E-mail : beatrice.manson@noos.fr

OTHER CONTACTS :info@lolitalempicka.comsales@lolitalempicka.compress@lolitalempicka.com