Logo Design

process, tips, & examples

Logo type/ Word markLogo type/ Word mark-uniquely styled type font of company name-easy to recall name-many possible variations of colour, size and font-must be clear to read at any size

Combination Combination MarksMarks-text compliments icon/ symbol-clear relation to your company-text can be integrated or stand alone

Iconic/ SymbolicIconic/ Symbolic-simple, uncomplicated images-literal or abstract-less direct than text-can be instantly recognizable

3 Types of Logo

Logo Design Process•Stage 1 Brainstorm -Identify your target audience, and objective-Write down and sketch as many ideas as possible-Do not stop to analyze the ideas at this stage-Keep going until you have exhausted all ideas-Quick, basic sketches

Steps To Follow•Stage 2 Initial Concepts-Take several of your brainstorm ideas and develop them further-Determine which text font and colour would best suit your design

Steps To Follow•Stage 3 Revisions-Once you have narrowed down the choices, review with friends & family ect…-Use collected feed back to make revisions to your logo

Steps To Follow•Step 4 Final Logo-Finalize your logo-Use best possible method to present your logo, such as CorelDraw, Photoshop, ect…

•Step 5 Application-The finished logo can now be applied to building signs, stationary, brochures, web pages…ect-the image should be clear at any size, and also in black & white format

Logo Design Tips-Logo should represent your business (symbolic)-K.I.S. – keep it simple, easier to recall -Research the competition, yet be original-Examine and play with different coulour/ text-Test your logo on friends and family-Always add the name of the business with logo-Logo doesn’t have to be a graphic icon…can be

text by itself

Some Examples

Some Examples

Some Examples

Some Examples