Project / Company NAME

Entrepreneur Name

Introduction

The Problem

Conclusion:

The Solution

Market Size– Is it

• Existing Market … e.g. Doing a search engine – no chasm• Re-segmenting existing market – South West low cost• New market – big chasm thru the valley of death until the hockey stick arrives if

luck• Clone market

– Benchmark Customers, Customers Needs, Competitors, Risk

– Pains / Gains and Job to be done

– Draw a Diagram of Customer WorkFlow – Day in the Life

– Draw a Diagram – Customer Archetype

– These Customers, how do they solve their problem today, and how your value proposition solve it

– Above impact on • Market size, cost of entry, launch type, competitive barriers, positioning• Sales model, margins, sales cycles, chasm width• Finance, ongoing capital, time to profitability

Customers

• Single, Pair Sided (Visa, eBay, LinkedIn, Google Users/Advertisers), Multi Sided

• Who is the User and are they different than the below?

• Who is the Economic Buyer (who pays)• Decision Maker• Who is the Recommender / Influencer to Buy• What’ve we learned

Product-Market Fit

• Diagram the Day in the life of customers and where your product fits

• What frequency does it occur• Who did you speak to and what they said• Customer Gains:• Customer Pains: Top 5. • Barriers keeping clients not adopting product

and what they fear• Who influences their buying patterns

Revenue Model

Sales Cycle

• This is the channels• Channels: physical or virtual to be direct or indirect on

the web, cloud, mobile devices• OEM• Resellers• Distributors• What to focus on in the early days• Draw the Channel Diagram and its Economics• Lessons learnt from channel partners

Competition

Feature 1 Feature 2 etc

Company 1 UseUse any of the symbols

●◔◕◓○

Company 2

etc

Key Partners

Entrepreneurial Team

Advisory Board

Financials

• Investment Needed

• Investment Raised

The Offer to Investor

YOUR PHONE NUMBER

ContactYOUR NAME | CEO

SKYPE

EMAIL

TWITTER