Location-Based Marketing & Social Media
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Transcript of Location-Based Marketing & Social Media
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Keep in mind…
• Materials will be available– Handout– Slides on SlideShare.net
• Put down the pen & tweet!
#3cmaustin
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Foursquare? Isn’t that a game?
Let’s review…
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Facts about Foursquare
Check-In Earn Badges
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Facts about Foursquare
Become Mayor Get Specials & Deals
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Who is using Foursquare? Mobile?
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Venue Ownership & Management
Thousands of venues are being created daily. Managing these venues and creating consistency across all channels
can be a challenge.
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Access to Specials & Badges
Venue ownership must be established to create specials. Custom badges can not be created without the help of
Foursquare directly.
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Our Approach
1. Strategize2. Build 3. Incentivize 4. Socialize
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Blog & Social Media Directory
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Shotwell Stadium – Champions Classic •Added tips to the venue • Cross-promoted on Facebook and Twitter often•Posted a screen shot of the venue on Foursquare•Reminded ticket winners about an extra chance to win•“Shouted” once we arrived on site – to remind fans “checked-in” to retrieve their prize
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Social media is constantly changing.
Be flexible!
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Still some challenges…
• Cannot keep two accounts open in the iPhone app. – Foursquare’s mobile website helps.
• Tips aren’t automatically switched over. • Lists cannot be seen yet on your app. – Items from a list added as individual “To-Do’s” – This update is coming
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New! Foursquare Events.
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That’s great…how can I apply it?
Time for examples!
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Additional Tools
• Yelp• Foodspotting • Facebook Places?!
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Check-in Safety & Etiquette
• Don’t check-in to a place if you’re not there.• No ‘drive-by’ check-ins.• Don’t check-in at home. • Be wary of who you accept as a friend on
Foursquare.• Be selective when you ‘broadcast.’• Add tips and photos.
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Best Advice?
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Where can I get the presentation?
• Scan the QR code.OR visit www.slideshare.net/shannasmithsnyder
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Contact Information
Shanna Smith SnyderDirector of Communication
Abilene Convention and Visitors Bureau325.676.2556 (Office)
[email protected] @shannasmith
@AbileneCVB
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Sources
• Abilene CVB social media sites (screenshots)• The White House, Seminole County, Colorado
State Patrol, Bucks County, Explore Chicago, ACU social media sites & websites (screenshots)
• Flickr Commons (Photos & graphics)• Foursquare.com & iPhone app (info &
screenshots)• Twitter.com (screenshots)