Navigating Location-Based Mobile Marketing
Transcript of Navigating Location-Based Mobile Marketing
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#TUNEwebinar
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presented by
TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need
for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one,
integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across
iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these
need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides
measurement technologies that their ad partners, agencies, and publishers depend on.
See more at tune.com/blog.
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Marketers see an average
69% increase in installs
6 months after using TUNE.
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tune.com/blog
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
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What Is Location-Based Marketing?
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Location-based marketing: Adding context of place to your digital marketing
What Is Location-Based Marketing?
tune.com/blog
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Learn everything you need to know about location-based marketing in our free webinar, full of tips from the pros.
Uplevel Your Understanding
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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Why Location-Based Marketing?
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● Better understanding of your customers for better segmentation
● Closing the digital-to-physical marketing attribution loop
● Right place, right time, right message: better engagement
Why Location-Based Marketing?
tune.com/blog
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See all the ways location-based marketing could benefit your mobile strategy.
Unleash a Powerful Mobile Strategy
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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Top Trends and Technologies
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Top Trends and Technologies
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● Proximity marketing
● QR
● Omnichannel
● Bluetooth 4.0
● BLE
● GPS
● Multi-channel
● Geo-fences
● Geo-boxes
● iBeacons
● Beacons
● Eddy stones
● NFC
● IOT
tune.com/blog
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Get the lowdown on the top trends and technologies in location-based mobile marketing.
Get In-The-Know
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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Customize Location Campaigns for Your Industry
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Customize Location Campaigns for Your Industry
Ways to use location-based marketing in retail:
● Restaurants
● Shopping malls
● Real estate
● Loyalty rewards
● Coupons
● Purchase recommendations
● Department segmentation
Source: https://smartwhere.com/solutions/ #TUNEwebinar
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Check out ways to use location-based marketing whether you’re in healthcare, travel, government, entertainment, or another industry.
Make It Personal
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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Best Practices for Location-Based Mobile Marketing
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Best Practices for Location-Based Mobile Marketing
● Provide value
● Do no evil
● Positive choices
● Right time and place
● Don’t over message
Source: https://smartwhere.com/solutions/
● Clean up
● Dwell over enters
● Don’t be creepy
● Pick the right tech
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Get best practices for every stage of your location-based marketing campaigns, from planning to launching to evaluating.
Unlock More Tips
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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How to Generate Revenue with Location-Based Marketing
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How to Generate Revenue with Location-Based Marketing
● Special deals, sales, and discounts
● Personalization
● Gamification
● Exclusive location experiences
● Subscription
● Payments
#TUNEwebinartune.com/blog
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Get more of our best tips for using location-based marketing to grow your business.
Build a Revenue Engine
LISTEN TO THE FREE WEBINAR:
bit.ly/location-mobile-marketing
tune.com/blog
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Need an Ally in Reaching Your Mobile Marketing Goals?
Consult with one of our marketing experts: tune.com/get-started
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