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  • LOCAL MEDIA KIT

    INSIDE: Newspaper Information Advertisement Formats

    Rates Demographics

    Frequency Discount Rates Technical Information Publication Schedule

    Special Ad Opportunities Contact Us

    2019

  • Reservations Demographics

    The Courier

    Phone: 780-594-5206

    admin@couriernews.ca

    Military Personnel: 1,800 Reserve Personnel: 50

    Civilian Personnel: 255 Dependants: 3,000

    Annual Payroll: $129 Million

    LOCAL AD FORMATS All camera ready advertisements should be prepared to the sizes indicated on this sheet

    • Other sizes are $7.75 per column-inch (length in inches multiplied by # of columns multiplied by 7.75) • Spot Colour: $50.00 • Full Colour: $150.00 (colour charges included in Front Page prices) • Flyer Insertions: $0.10 per flyer • Classified Rates: $7.75 / col. inch

    (All prices listed are NET and do not include GST)

    *Prices subject to change

    3-8 issues: 15% Discount 9-23 issues: 20% Discount 24+ issues: 25% Discount

    Full Page 10.25” x 15.25”

    (6 col. x 213.5 line)

    $720.00

    2/3 Page 6.79” x 15.25”

    (4 col. x 213.5 line)

    $480.00

    2/3 Page 10.25” x 10.33” (6 col. x 145 line)

    1/3 Page 5.05” x 10.49”

    (3 col. x 147 line)

    1/4 Page 3.32” x 11.79”

    (2 col. x 165 line)

    1/8 Page 5.05” x 3.88”

    (3 col. x 55 line)

    1/2 Page 6.79” x 11.7”

    (4 col. x 162 line)

    1/3 Page 6.79” x 7.8”

    (4 col. x 109 line)

    1/4 Page 6.79” x 5.76”

    (4 col. x 81 line)

    1/8 Page 6.79” x 2.88”

    (4 col. x 41 line)

    1/2 Page 5.05” x 15.25”

    (3 col. x 213.5 line)

    1/3 Page 10.25” x 5.17” (6 col. x 72 line)

    1/4 Page 10.25” x 3.82” (6 col. x 54 line)

    1/8 Page 10.25” x 2”

    (6 col. x 28 line)

    1/3 Page 3.25” x 15.25”

    (2 col. x 213.5 line)

    $240.00

    1/4 Page 5.05” x 7.75”

    (3 col. x 108 line)

    $180.00

    1/8 Page 3.32” x 5.89”

    (2 col. x 83 line)

    $91.00

    3 x 3 5.05” x 3”

    (3 col. x 42 line)

    $70.00

    Business Card Size

    3.32” x 2” (2 col. x 28 line)

    $31.00

    Front Page 1.6” x 2” (1 col. x 28 line)

    $81.00 10.25” x 2”

    (6 col. x 28 line)

    $190.00

    1/2 Page 10.25” x 7.75”

    (6 col. x 108 line)

    $360.00

    Ear

    Banner

    The Courier Newspaper P.O. Box 6190 Stn Forces Cold Lake, AB T9M 2C5

    Advertising in the Courier is an ideal way to reach an exceptional target market of income-earning

    consumers: Air Force pilots, technicians, and support personnel

    at Canada’s premiere Air Force tactical and training base -

    4 Wing Cold Lake.

    Circulation: 2,600

    Distribution: - 4 Wing residences - 4 Wing workplaces - Military members living off base - Local business newsstands

    Format: Tabloid (10.25”x15.5”) 6 col. x 217 lines

    Frequency: Weekly

    Day of Publication: Tuesday

    Booking Deadline: Wednesday, 1300 hrs for next Tuesday

    Artwork or signed proofs: Thursday, 1600 hrs

    *Please note The Courier does not advertise alcohol, tobacco or gambling.

    Member of Canadian Forces Newspaper

  • PUBLICATION SCHEDULE 2019

    Publication Date Ad Booking Deadline

    Proofing Deadline - Designed Ads

    Submission Deadline Camera Ready Ads

    January 8 (1st Issue) Wednesday prior Thursday 2 PM Thursday 4 PM

    January 15 Wednesday prior Thursday 2 PM Thursday 4 PM

    January 22 Wednesday prior Thursday 2 PM Thursday 4 PM

    January 29 Wednesday prior Thursday 2 PM Thursday 4 PM

    February 5 Wednesday prior Thursday 2 PM Thursday 4 PM

    February 12 Wednesday prior Thursday 2 PM Thursday 4 PM

    February 19 Wednesday prior Thursday 2 PM Thursday 4 PM

    February 26 Wednesday prior Thursday 2 PM Thursday 4 PM

    March 5 Wednesday prior Thursday 2 PM Thursday 4 PM

    March 12 Wednesday prior Thursday 2 PM Thursday 4 PM

    March 19 Wednesday prior Thursday 2 PM Thursday 4 PM

    March 26 Wednesday prior Thursday 2 PM Thursday 4 PM

    April 2 Wednesday prior Thursday 2 PM Thursday 4 PM

    April 9 Wednesday prior Thursday 2 PM Thursday 4 PM

    April 16 Wednesday prior Thursday 2 PM Thursday 4 PM

    April 23 (Easter) Monday prior Tuesday 2 PM Tuesday 4 PM

    April 30 Wednesday prior Thursday 2 PM Thursday 4 PM

    May 7 Wednesday prior Thursday 2 PM Thursday 4 PM

    May 14 Wednesday prior Thursday 2 PM Thursday 4 PM

    May 21 (Victoria Day) Tuesday prior Wednesday 2 PM Wednesday 4 PM

    May 28 Wednesday prior Thursday 2 PM Thursday 4 PM

    June 4 Wednesday prior Thursday 2 PM Thursday 4 PM

    June 11 Wednesday prior Thursday 2 PM Thursday 4 PM

    June 18 Wednesday prior Thursday 2 PM Thursday 4 PM

    June 25 Wednesday prior Thursday 2 PM Thursday 4 PM

    July 2 (Canada Day) Tuesday prior Wednesday 2 PM Wednesday 4 PM

    Call: (780) 594-5206 Email: admin@couriernews.ca

    Web: www.couriernews.ca

  • Publication Date Ad Booking Deadline

    Proofing Deadline - Designed Ads

    Submission Deadline Camera Ready Ads

    July 9 Wednesday prior Thursday 2 PM Thursday 4 PM

    July 16 Wednesday prior Thursday 2 PM Thursday 4 PM

    July 23 Wednesday prior Thursday 2 PM Thursday 4 PM

    July 30 (No Issue) CLOSED CLOSED CLOSED

    August 6 (No Issue) CLOSED CLOSED CLOSED

    August 13 Wednesday prior Thursday 2 PM Thursday 4 PM

    August 20 Wednesday prior Thursday 2 PM Thursday 4 PM

    August 27 Wednesday prior Thursday 2 PM Thursday 4 PM

    September 3 (Labour Day)

    Tuesday prior Wednesday 2 PM Wednesday 4 PM

    September 10 Wednesday prior Thursday 2 PM Thursday 4 PM

    September 17 Wednesday prior Thursday 2 PM Thursday 4 PM

    September 24 Wednesday prior Thursday 2 PM Thursday 4 PM

    October 1 Wednesday prior Thursday 2 PM Thursday 4 PM

    October 8 (Thanksgiving)

    Tuesday prior Wednesday 2 PM Wednesday 4 PM

    October 15 Wednesday prior Thursday 2 PM Thursday 4 PM

    October 22 Wednesday prior Thursday 2 PM Thursday 4 PM

    October 29 Wednesday prior Thursday 2 PM Thursday 4 PM

    November 5 Wednesday prior Thursday 2 PM Thursday 4 PM

    November 12 (Rem. Day)

    Tuesday prior Wednesday 2 PM Wednesday 4 PM

    November 19 Wednesday prior Thursday 2 PM Thursday 4 PM

    November 26 Wednesday prior Thursday 2 PM Thursday 4 PM

    December 3 Wednesday prior Thursday 2 PM Thursday 4 PM

    December 10 Wednesday prior Thursday 2 PM Thursday 4 PM

    December 17 (Last Issue)

    Wednesday prior Thursday 2 PM Thursday 4 PM

    PUBLICATION SCHEDULE 2019

    Call: (780) 594-5206 Email: admin@couriernews.ca

    Web: www.couriernews.ca

  • SPECIAL EDITION AD OPPORTUNITIES 2019/20

    BUNDLE & SAVE!

    Advertise in two or more of the following special editions for a great deal*:

    2 editions: 5% off 3 editions: 10% off 4 editions: 15% off 5 editions: 20% off

    Editions:

    Mother’s Day - May 7, 2019 Father’s Day - June 11, 2019

    Back to School - August 20, 2019 Christmas - December 10 or 17, 2019 Valentine’s Day - February 11, 2020

    Sign up for all five issues and we will give you one colour ad for FREE!

    *Must book minimum of a 1/4 page ad to qualify for deal

    We also offer frequency discounts on advertisements in any issue!

    Available with any size ad!

    *All special edition ad opportunity prices can not be combined with any other offer/discount.

    3-8 issues: 15% discount 9-23 issues: 20% discount 24+ issues: 25% discount

  • Advertising Agreement Name

    Organization

    Phone #

    Fax #

    Address

    Email

    Payment is due upon signing of contract. Methods of payment include Cheque, Debit, VISA and MasterCard.

    The advertiser agrees to purchase a display advertisment in the Courier with the following specifications:

    Number of insertions:

    For the period of:

    Size:

    Price: $

    Colour Specifications:

    Commencing on:

    Ending on:

    Signature of Company Representative

    Print Name & Title

    Email Address

    Date Date

    Signature of The Courier Representative

    admin@couriernews.ca

    Title

    Email Address

    P.O. Box 6190 Stn Forces, Cold Lake, AB T9M 2C5 Telephone: (780) 594-5206 Email: admin@couriernews.ca

  • Special Edition Ad Opportunities Advertising Agreement

    Name

    Organization

    Phone #

    Fax #

    Address

    Email

    Payment is due upon signing of contract. Methods of payment include Cheque, Debit, VISA and MasterCard.

    The advertiser agrees to purchase a display advertisment in the Courier with the following specifications:

    Issue: Mother’s Day - May 7, 2019 Colour* Father’s Day - June 11, 2019 Colour Back to School - August 20, 2019 Colour Christmas - December 10 or 17, 2019 Colour Valentine’s Day - February 11, 2020 Colour *If booking 5 issues, one colour ad is free. Remaining colour is $150/issue.

    Discount: 5% (2 issues) 10% (3 issues) 15% (4 issues) 20% (5 is