The World's Largest Language Learning Community

COMPANY CONFIDENTIAL

What is Livemocha?

What is Livemocha?• The world’s largest language learning

community, with over 5 million members from over 200 countries around the world.

• Offers free and paid online language courses in 35 languages.

• Every lesson includes speaking and writing practice reviewed by native speakers.

Learning with native speakersis the most fun and effective way

to learn a language!

Livemocha Vision

Deliver the most fun, effective, accessible way to learn a language with a vibrant global community

Company Confidential3

How is Livemocha different?

1) Unique combination of online language learning and practice with native speakers that you cannot get with books, CD-ROMs or language schools.

2) Active global community of native speakers who are eager to help and learn from each other – which makes learning more exciting and effective.

How does Livemocha work?

1) Online courses begin with essential words and phrases required for real conversations

2) Interactive exercises measure your comprehension

3) Each lesson includes speaking and writing exercises, routed to native speakers who provide tips to improve

4) Return the favor by helping others who are learning your native language

Help from Native Speakers

• English native speaker• Learning Spanish

• Spanish native speaker• Learning English

With a reputation for helping others!

Media Coverage

“Students can join social networking groups and speak to people around the world.” (link)

“Livemocha connects teachers and students from around the world.” (link)

“Learn the language of your choice while helping others who want to speak your native tongue.” (link)

“The Web 2.0 approach to learning a foreign language.” (link)

“A new approach to learning languages, enhancing the process with ‘language buddies’ from around the globe.” (link)

Awards

AlwaysOn Global 250 TopTenReviews Silve

r AwardFavorite Startup

Winner of the 2009 ESU President’s Award for Technology and Innovation

Recommended by Academic Experts & Customers

“Livemocha is the best online language program I have seen and used—vastly superior to Rosetta Stone in terms of cost and the variety of language functions it offers.”

-Dr. Steven J. Sacco, Language Professor & PhD in Foreign Language Education, San Diego State University

“Livemocha offers a perfect combination of cutting edge technology and language learning. It makes learning a new language fun and convenient. My students love the Role Play feature.”

-Michele Mesnik, Professor, Brazilian Business School

93% of members say Livemocha has improved their language

skills

Traditional Alternatives vs. Livemocha

• Limitless Learning Content– Millions of videos, flashcard sets, tips, lessons,

audio clips– Almost any language on the planet

• Convenient access from any Internet connection

• Helpful connections with native speakers and tutors

• Fun, interactive exercises• Save scores, measure your progress, share

with others• Help people worldwide learn your native

language

BooksPro• Portability• Reference valueCon• Costly to print and distribute• Static, difficult to update• Solitary learning

CD-ROMsPro• Software with audio/visual

queues• Score-keepingCon• Still talking to yourself

How to help the poor?Teach them English

Company Confidential11

Average Foreign-born Income by English Proficiency and Educational Attainment

(Employed Adults)

Source: US Census, Parthenon Group

Income Gap

Proficiency in English can double or triple earning power

Appendix

Company Background

• Seattle-based company, launched September 2007

• Core Competencies: • Over 50 years experience; Retail & Internet Sales, Marketing & Operations.

• Business Focus:

• Language Learning delivered via the Internet

• Retail gift cards accessing paid content online

• By the Numbers:• 5.5 million members from over 200 countries around the world

• Free and paid online language courses in 35 languages

• Paying customers in over 110 countries

• Over 1,000,000 helpful community reviews each month

• 93% of members say Livemocha has improved their language skills

Livemocha vs. Competitors

company confidential

In less than 2 years, Livemocha has become the largest language site on the web, and among the top 4000 most trafficked sites globally

Tremendous Growth

Company Confidential15

Livemocha is one of the fastest growing communities on the Internet

Over 5 million registered members in less than 2.5 years

Mochapoints

• Measure your learning and teaching activity on Livemocha

• Earn badges that recognize high levels of activity

• Members use Mochapoints to determine your commitment to learning and propensity to help others

• The most active and helpful members benefit by attracting best learning partners

• Earn free access to Basic courses by helping others and contributing to the community

What are Amercians learning?

Most Popular Learning Languages• Spanish 40%• French 21%• German 14%• English 12%• Italian 9%

Livemocha Members: Student and Teacher

Every Livemocha lesson

includes speaking and

writing exercises that are

reviewed by native speakers.

Over 1 million

helpful peer reviews

by Livemocha members

in a month!

Livemocha Active English

• Award-winning course for Conversational English

• Content provided by Pearson Education

• 12 courses. Beginner to Advanced. Over 400 hours of learning content.

• Mapped to Common European Framework

• Video exercises, grammar, role play

• Tutor Reviews• Paying customers in over

100 countries

Active English: What Will I Learn?

• Active English teaches you how native speakers converse and prepares you to join them in conversation.

• Real-life English with feedback from native speakers• Conversational understanding and proper

pronunciation• Grammar, vocabulary, and reading comprehension• Language skills that follow the Common European

Framework

Active English:An Award-Winning Course

• Livemocha Active English was the winner of the 2009 ESU President’s Award

• This prestigious award is presented for innovation and the use of technology for the teaching, learning, and advancement of English as a first, second or foreign language.

• The judging panel includes experts from the fields of design, technology, and English language teaching.

• The award was presented to Livemocha by Prince Philip, Duke of Edinburgh, at Buckingham Palace in London, England.

Active English: Why Customers Buy

• Combines the power of social learning with world class content at an unbeatable price

• Proven instructional content from Pearson Education

• Certificates of completion for each course to print and keep

• Personalized feedback from native speakers and expert English tutors

• Focus on improving conversational English

What Does The Future Hold?

• Internet as a vast repository of specialized language learning content

• Range of access through various devices and formats

• Access to native language teachers all over the world

• Private communities to address specific learning needs