Unimaxtoys Overview 2010
Transcript of Unimaxtoys Overview 2010
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AN INTRODUCTION TO:
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THE HISTORY OF UNIMAX TOYS
Arthur Chan founded Unimax Toys in 1975 and set out on what has become a journey that
has provided consumers worldwide with innovative high-quality toys, and retailers & other
business partners an honest, trustworthy, partner they have come to rely upon to deliver on
every promise.
In 1975 Hong Kong was emerging as the toy capital of the world. Customers from every
country visited Unimax in search of value priced products. Unimax promised every customer
they could count on Unimax products to be both innovative and of the highest quality. We
knew this combination would deliver long-term success for customers and for Unimax.
What began as a promise, …innovation, quality, and delivery… is now the bedrock principalunder which Unimax has operated for over thirty years.
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SUCCESSFUL PARTNERSHIP
While UNIMAX TOYS has grown and evolved, the consistency of our promise has not changed.
Initial product lines were designed for preschool children and Unimax became well known as a
marketer of preschool products. In 1992 Playmates Toys, rich from the success of the Teenage
Mutant Ninja Turtles, was looking for a successful partner for their own growing line of preschool
and basic doll lines. Playmates found that partner in Unimax Toys. Today, Playmates continues its
minority position and as a result both companies have prospered. Unimax has matured into a
successful developer and distributor of trademark toy lines all their own---as well as licensedprograms offered through mass-market and specialty toy and hobby retailers worldwide.
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UNIMAX – A TRULY WORLDWIDE CORPORATION
Argentina
AustriaAustralia
Brazil
BelgiumBulgaria
Canada
Chile
ColombiaCosta Rica
CyprusCzech Republic
DenmarkFrance
Germany
GuatemalaHolland
Hong Kong
HungaryIsrael
Japan
KuwaitLebanon
Malaysia
MexicoNew Zealand
Norway
Panama
PolandPortugal
Saudi ArabiaSingapore
South AfricaSpain
Switzerland
TaiwanThailand
UAE
United KingdomUSA
Unimax is a multifaceted marketing company with offices in Hong Kong, Shenzhen, Europe
and America. Unimax has the infrastructure and the experience to successfully distribute &
market products to kids and collectors internationally. Unimax’ financial health enables it to
compete effectively with larger companies---nimble enough to develop, manufacture and
distribute products quickly, with an infrastructure flexible enough to help meet the
expectations of customers and business partners alike.
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UNIMAX---
A TRUE PARTNER WITH MAJOR RETAILERS
Early Learning Center
etc. …
Certificate of
Achievement
1999
Certificate of
Achievement
1998
Certificate of
Achievement
1997
Vendor Award of
Excellence
1998
Vendor Award of
Excellence
1997
Vendor of
the Year
1996
YoungIndustrialist
Awards of
Hong Kong
1991
Mr. Arthur Chan
Governor ’s Award
for Industry inConsumer Product
Design
1991
Governor’s Award
for Industry inConsumer Product
Design
1990
Governor ’s Award
for Industry inConsumer Product
Design
1988
Unimax is a quality vendor partner to global retailers. In North America, Unimax is doing
business with every major mass-market retailer (Wal-Mart, Toys R Us, Target, Kmart and KB
Toys), and has developed Panache Place, Inc., a division to focus on mass-market sales and
distribution as well as the Specialty Toy and Hobby Markets. Unimax has been awarded Toy
Vendor of the Year at Toys R Us, and is a recipient of Target’s Vendor Award of Excellence.
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OUR OWN GREAT ACTION TOY
& COLLECTIBLE BRANDS…Successfully Developed & Distributed to
Mass and Specialty Market Retailers
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FORCES OF VALOR…a name synonymous with extreme die cast detail and
historical accuracy---in 1:32, 1:48, 1:72 and 1:16 scales. Since 2003, F.O.V. has
been making its mark in both the mass and specialty toy markets, becoming ahighly sought after product with adult collectors and youngsters alike worldwide.
In 2010, its popularity among military fans continues to grow---even as UNIMAX
expands the program with exciting new offerings! FORCES OF VALOR has
become a true, flagship brand for our company---exemplifying our commitment to
high quality without sacrificing value…
…IS THE PREEMINENT
MILITARY COLLECTIBLE
BRAND!
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…Awesome armor, aircraft, soldiers and ships---all created in premium die cast metal and plastic. FORCES OF VALOR’s down-to-the-rivets authenticity and weathering truly bring the
battle home…for even the most discriminating military enthusiasts. Our notoriety and experience developing and distributing the most detailed military collectibles available in the
mass and specialty markets today make UNIMAX TOYS an obvious choice to represent licenses that demand extreme detail and authenticity---in either toy or high-end collectibleformats!
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When TARGET wanted to offer a ‘value-to-consumer’ program of boy’s action toys,
affordably priced for 2009’s price-conscious patrons, UNIMAX TOYS delivered withits own FEARLESS FORCES…1:18 scale heroes and villains boasting all the great playability you’d expect from more expensive, licensed products.
With a cool cast of super-poseable characters, detailed accessories and vehiclesku’s, the exciting FEARLESS FORCES story continues to be told to children and collectors at TARGET stores nationwide…filling a niche for America’s upscale
mass-market retailer and its all-important consumers---both looking for compelling products at prices that are hard to beat during a tough economy.
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WARFIGHTERS, ARMOR AND AIRCRAFT OF YESTERDAY AND TODAY…BATTLE READY
AND FULLY ARTICULATED FOR ACTION- PACKED PLAY…OR DISPLAY!
BRAVO TEAM is our popular program of action figures and armor, available in 1:18, 1:32,
1:48 and 1:72 scale all plastic construction. When only the ‘real deal’ will do, kids and collectors gravitate to this line of authentically detailed and accessorized products---an
homage to the modern ‘fighting man’ and the mighty machines that bear him into battle! Sold today in both the mass and specialty markets, BRAVO TEAM is a ‘go to’ brand for military fans of all ages…and a great example of UNIMAX TOYS’ tradition of military themed
toy products.
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The most realistically detailed 1:18 military actionfigures on the market today, BRAVO TEAM’s WW2
and MODERN soldiers deliver loads of play valueand collectibility.
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Through a 2008 collaboration with Osprey, the world’s most renowned
publisher of illustrated military history, Unimax Toys was able to offer
AGES OF ACTION---an exceptionally detailed and authentically
accessorized action figure line designed to capture the imaginations of ancient history buffs the world over.
Today, these beautifully sculpted and packaged figures are sold by fine
specialty toy stores---and are collected by ‘enthusiasts’ who can really
appreciate their level of ‘museum quality’ 1:18 scale detail!
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DINO WARRIORS, one of UNIMAX’ own in-house developed lines, debuted at TARGET stores nationwide in the summer of 2005---a unique action figure
program that coupled fantastic dino-like beasts with brave humanoid warriors
from a far off world.
Produced in highly poseable and collectible 1:18 scale, the DINO WARRIORS assortment impressed consumers with its detailed, colorful designs and a
creative action-adventure mythology kids could really play along to!
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…A colorfully detailed, imaginative action figure line that illustratesUNIMAX TOYS’ ability to successfully develop, produce and distribute products in the ‘fantasy’ mythos.
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In 2007, UNIMAX broke into the exciting RC market with its own RADLINE RC
ELITE & MASTER SERIES Vehicles---hobby grade quality you can “modify and
maximize” for true, competitive RC racing!
With products created for both the experience levels of mass market and
hobby consumers, RADLINE RC offers a full complement of upgrade and
replacement parts---allowing beginners and hard-core enthusiasts many options to customize their vehicle’s performance. Look for these adrenalin
packed, aggressively styled products at TARGET stores and fine hobby stores
today.
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A QUALITY LICENSEE PARTNER
Over the years, UNIMAX TOYS has partnered with major licensors to successfully launch brands in
both the mass market and the specialty toy markets. Current licensors include: Anne Geddes, General
Motors, Lockheed-Martin, Bell, Boeing and Northrop-Grumman. We have also enjoyed licenses with
Sesame Street Workshop, Universal Studios, and the widely distributed American Baby Magazine.
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PROVEN LICENSE SUCCESS – MASS MARKET
The successful launch of Anne Geddes Babies demonstrate an ability to deftly work with licensors andretailers to meet the needs of both. In 1996, Anne Geddes was enjoying a substantial business selling high
quality books and greeting cards featuring images of babies in a variety of animal and flower outfits. Unimax
approached the Geddes Group with the idea of recreating her images as dolls. The Geddes Group wanted toexpand their business to include dolls but was concerned that the distribution of the dolls in the mass market
would hurt the specialty card and book business. Unimax approached Target Stores about an exclusivelaunch of the Anne Geddes Baby Bunnies and developed a storewide promotion of all Anne Geddes products
including books, cards and dolls for a strategic launch at Easter 1997. Unimax & Anne Geddes believed that
Target’s upscale mass-market image would protect the Brand and that Target’s feature of the Anne Geddesproperty could propel the volume and awareness substantially. The launch was a win-win. Target sold over
523,000 pieces of the Baby Dolls ($20 retail) in 1997.
The Geddes Group was subsequently approached by other, larger toy manufacturers (Mattel, Playmates…)
but after evaluating Unimax’ performance and overall partnership, rejected their proposals outright. Unimax
later rolled out the Anne Geddes Baby Dolls to Toys R Us in 1998, Kmart & Kaybee in 1999, and Wal-Mart in2000. On Thanksgiving weekend 2002, Kaybee sold 44,000 pieces of a select SKU. The Anne Geddes
Group’s confidence in Unimax has paid off handsomely.
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PROVEN LICENSE SUCCESS – SPECIALTY RETAILERS
Unimax was selected by Sesame Street Workshop to launch Sagwa, the Chinese Siamese Cat in 2002.Sesame Street Workshop, PBS, & Cinegroupe have a long-term strategy for Sagwa. In year one they
wanted distribution in the specialty toy market. Then in year two they wanted to maintain the
specialty market but also introduce unique new products to the mass market. Unimax demonstratedthe ability to deliver in both markets. Panache Place, Inc., (wholly owned subsidiary) focuses on
distributing and marketing products to the specialty toy, hobby, and specialty doll retailers. Sesameawarded the Sagwa property to Panache Place and the brand launched at FAO Schwarz, Zany Brainy,
and hundreds of independent toy stores.
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• Over 30 Years experience delivering high quality products to a widedemographic of kids and collectors…
• A history of creating only the safest products—toys that are produced to
meet or exceed established safety requirements…
• The proven ability to deliver exciting products for licensors including
dolls, plush, action figures and highly detailed die cast metal replicas…
• Maintains long term relationships with demanding licensors---extending
the viability of their brands far past typical retail life cycles…
• Able to sell products within the mass, specialty, hobby and collector markets through an established global distribution infrastructure…
• A nimble and responsive company led by experienced toy industry veterans, employing diversely skilled development, production and sales
teams…
• Enthusiastic about developing great playthings and collectibles based on
imaginative I.P.’s and licenses!
…A HISTORY OF PROFESSIONALISM & SUCCESS