GCS Overview 2010

“The Earth is our environment. Our Environment determines who we are

And what we are becoming. Humans are simply an extension of this environment;

An expression of beauty born out of the Earth.”

Shane Price President

Green Circle Salons

reimagining beauty… sustainably.

Save paper and do not print

I think we would all agree-green is the future. We buy, live, work, play, and eat-green. Green is the clear choice for tomorrow. Surely, as a business owner and community member, you want to be a part of the cutting edge? You are at the frontier of beauty already-how we look and present ourselves is a statement about who we are and what we aspire to be. You create that beauty. A beauty rooted in, and inspired by, nature. So, why hold back?

Our guess is that you know green is the right thing to do. But the truth is, while we all get it, we also have very good questions. "How do I get there? How will I pay for it? What difference will it make? Is there anyone credible out there to build a pathway for me to do the right thing for my customers, my employees and my community-AND-stay in business? Where is my solution?

Green Circle Salons. We are your industry source for comprehensive environmental solutions.


Looking good… is beautiful.

So who is this company, Green Circle Salons?

Green Circle Salons is a company with a mission to provide green solutions to the salon and spa industry. We do this in a way that is affordable and achievable, and most importantly, with impact. We believe that by taking small steps to transform each salon or spa, we will make your green conversion verifiable and sustainable.

We recognize that the beauty industry can play a crucial role in helping to erase the footprints of our past, while enabling the growth of healthier communities and contributing to all of our futures. To that end, we have developed a comprehensive pathway that will help your salon or spa reduce its footprint, AND create business value at the same time.

We take an ecosystem approach. We consider recycling, energy, lighting, water, cleaning products, and innovative hair re-purposing solutions. To achieve this, we have our own branded services, and also work with best-of-class service partners across many industries. A green relationship between beauty and the environment.


Feeling good… is beautiful.

Tell me, who needs to get involved?

First, we believe that the best solution involves everyone. Our pathway has a role for you, the owner, your employees and your customers. Everyone is involved. Everyone wins.

• Your customer wins by contributing to, and benefiting from a positive green experience.

• You win by offering a competitive green business that embraces change and meets emerging consumer demands.

• Your employees win because they not only have a successful work environment, but also one that is sustainable and a place where they can be proud to associate their talents.

• The planet wins when all of the contributors to this simple formula for change are working together to reduce each of their environmental footprints.

It is the impact of every person, every time they participate in the salon or spa experience that gets added together. Stop and consider what this adds up to. It's big, really big!


Doing good… is beautiful.


So, what is it that you are offering me?

We offer a three-step program for transforming your business. Our representatives will take you through the details and customize it to your needs. Here are the basics:

Step In: This recognizes your engagement with, and commitment to, a greener pathway. Your transformation starts with our on-line Member Directory, and access to our educational tools.

Step Up: Here we enable you to make a stronger environmental impact with our GCS Collection, Recycling and Re-Purposing Program. It is funded through our unique Environmental Contribution Initiative. You are now recognized as an industry leader for your commitment to making a larger community impact.

Step Forward: Now you are empowered and financially equipped to undertake significant transformation. The technologies and systems offered by our premium service partners provide best-of-class opportunities to further reduce your environmental footprint.

Member Directory

Our Member Directory showcases salons and spas that have made a commitment to our green evolution pathway. It features a menu of practical consumer-focused information including profile, location, images, hours of operation, closest subway station, payment methods, promotions, links to branded website, and much more.

GCS Client Acquisition Campaign (in development)

In addition, Green Circle Salons is developing a client acquisition campaign. It will provide a means to reward salons and spas for their efforts in going green, as well as, consumers for their choice in selecting a green-minded salon or spa. The campaign will function as an incentive to channel green-minded consumers into participating salons and spas within our green community.


GCS Collection and Recycling Program

We believe that a system is necessary for the salon and spa industry to ensure that as much as possible, you can effectively handle, redirect and repurpose materials that would otherwise end up in the garbage and our limited landfill sites. We offer a complete collection service for items including hair, foils, colour tubes, plastics and papers, on a semi-flexible schedule. Our service will make it easy for you to separate materials and to have them professionally managed.

We also share-back on the revenue we incur as a result of selling your recyclable materials. We will either write you a quarterly cheque, or donate to a charity of your choice. Ask us, we’ll tell you how!

GCS Environmental Contribution Initiative (ECI)

Here we offer a funding tool that supports the transformation of your business into a competitive, green community member. It is an effective way to pay for the collection of recyclable materials, as well as other changes that enhance your customers experience, and make your business smarter, greener, healthier and better.


GCS Environmental Contribution Initiative (ECI)

Again, our strategy is for you to continue, in an affordable manner, along our pathway towards a greener business and lifestyle. As you build up your "green change purse" of additional revenue, kept and controlled by your company, it can be used to purchase premium products and services to help make your business even more sustainable.

Premium Green Technology, Product and Service Suppliers

At this level, Green Circle Salons provides you with a menu of approved, green technology, product and service suppliers. These additional opportunities allow you to continue to reduce your environmental impact, increase operational efficiencies, enhance brand image, demonstrate leadership, and attract new clients.

We save you time and money by identifying only the best and most suitable green suppliers specific to salon and spa needs.


Green Technology, Product, and Service Suppliers

Make the difference. Make the switch. Choose 100% green electricity for your salon or spa.

Neutralize all or some of your emissions by purchasing high quality carbon offsets; a meaningful way for your salon or spa to reduce its environmental impact.

Consider switching to 100% non-toxic and environmentally friendly laundry services.

Reduce your impact by purchasing cleaning products that are totally safe for you, and the environment. All products are made in Canada, free of phosphates, petroleum solvents, are biodegradable, and Eco Certified.

Energy efficient lighting specifically developed for the salon industry provides the perfect balance of colour, brilliance, power and tone. (Winner of the prestigious Beauty Industry Innovator Award 2009-Chicago Beauty Show)


I want to get involved. What are the steps?

1. Together we review our Custom Service Plan

2. Decide on the level of membership most suited to your green needs

3. Enter your salon or spa details into the GCS Member Directory

4. Placement of the "Green Circle Salons" window decal to inform your customers, employees and the public, that you are now a part of our exciting new green community

5. Placement of our point-of-purchase recognition piece that will showcase your commitment to support our pathway for positive green change. (for Step Up/Step forward members)

6. Educate and enable you and your staff

7. We collect recyclables according to a calendar set out by GCS and you

8. As your green change purse grows, you decide how and when to engage in further reductions of your environmental footprint


What does this mean for my business?

• Demonstrates your commitment to protect the environmental integrity of our communities

• Generates additional revenue month after month

• Enhances brand image and visibility in new markets

• Helps to build long-term customer relationships

• Continued savings through the reduction of curbside garbage, and increased operational efficiencies

• Allows you to be ahead of the curve and remain competitive in the face of changing “green” legislation

• Allows you to attract and retain better people and employees

• Ease of mind knowing that your business is taking important steps to reducing it’s environmental footprint



What does this mean for my customers?

• Easily and quickly identify Toronto’s green salon leaders through the GCS online Directory

• Today, we all vote with our dollars. People make the choices for change. Our platform allows your salon to empower green consumers with choices that support both environmental and social progress. You get their vote

• Rewards and incentives for choosing green-minded salons and spas through our client acquisition campaign (TBA)

• Peace of mind knowing that their salon or spa has taken meaningful steps to keep our communities healthy

• By supporting our salons, they contribute to local and international community development, as well as, environmental research and innovation

In summary, consumers not only look and feel good, but also do good…it’s beautifully simple!


“I've been searching for a company like Green Circle Salons to work with forever. I come from Italy, and there is almost no waste there, it’s just how it is. I’m glad the same mentality is finally coming to Canada.”

Lina Morra Lomangino Owner Michael’s Hair Body Mind

The amount of excess product, colour, water and waste that leaves the salon is astonishing. We need to keep our planet healthy and beautiful, this is what inspires us and makes us strong. The GCS solution is not only good for the environment, it means better business.”

Maurice Fiorio Owner/Founder Fiorio Salon and Spa

“It’s fun, simple, straightforward and creative. The best thing is that it has a positive impact on both the health of our communities, AND our bottom-line!”

“Ultimately, we’re all on the same team when it comes to living on our beautiful planet, let’s take care of it”

Catherine Moreau Owner/Founder Loki

What people are saying about us…

“Green Circle Salons has finally provided a much need addition to the environmental cause within the hair industry.”

“We are totally satisfied as GCS is consistently open to feedback and are always available when we need support.”

Jessica Shannon Stylist Lida salon and esthetics studio

“A fantastic program with minimum cost that is eased by client service prices. We are benefiting the environment and setting the stage for future generations. All-in-all, it’s a win-win situation!”

Clarissa Pupo Owner Toni & Guy Yorkville


Finally, what is it that sets Green Circle Salons apart?

We now hope that you have a better understanding of how we can effectively and competitively enable you to become a green business leader. Together, we will achieve your transformation with substance, style, learning and creativity.

As you consider working with us, here is how and why we stand apart:

• We are solutions driven, and systems based. From hair collection and earth-friendly products to green energy and carbon-offsets, we put it all together and customize it just for you.

• We offer premium brand power and association. We only choose to affiliate with competitive, best-of-class service partners. You have brand comfort and trust.

• Our client relationship management programs build partnerships for change. Supportive, realistic and hardworking. We succeed when you succeed.

• We build a pathway that engages all stakeholders-yourself, your customers, your employees and the community-at-large. Everyone wins.

We welcome the opportunity to work together to build a green pathway for change. As you will discover, it's beautifully simple!


Green Circle Salons

488 Wellington Street West Toronto, ON Canada M5V 1E3 Toll Free 1.877. T 416.579.3142 E [email protected] www.greencirclesalons.ca

GCS Overview 2010

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