LinkedIn is awesome for diversity recruiting

LinkedIn Diversity Recruiting

LinkedIn Confidential ©2013 All Rights Reserved


Agenda

What can I do TODAY to find Diversity talent on LinkedIn?– Groups on LinkedIn– Custom Filters– Search Techniques to Identify Diverse Talent– Live Demonstration

How can I become best in class by driving Diversity talent to Williams Corporation using LinkedIn?

– Diversity Campaigns– Targeted Customer Updates– Share Jobs with Groups– Create Diversity Groups

LinkedIn: A global pool of talent

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

93M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

13M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

277M+Membersworldwide

+2 New members per second

187M Monthly unique visitors


What can I do TODAY to find Diversity talent on LinkedIn?


Join Relevant Diversity Groups on LinkedIn.comGroups have been established to celebrate diversity

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Share Your Job in Diverse LinkedIn Groups

LinkedIn Confidential ©2013 All Rights Reserved6

Linkedin.com & Recruiter

LinkedIn Confidential ©2013 All Rights Reserved 7

Search Diversity Groups

Women Women's Wear Daily Women 2.0 Woman 2 Woman Business women-in-business.net An Empowered Woman WomanLink

Disabled Professionals with Disabilities Disabled American Veterans Disability Advocates Association of Disabled Professionals UK Disabled Staff Professionals South Africa Disabled Professional Disabled Professionals Japan UK Disabled Professionals Seeking Employment

LGBT NetworkingLGBT LGBT Nederland LGBT Social Network New York LGBT Professional Network Danish LGBT Business Network Europe- LGBT Professional

Linkedin.com



Asian China Job Openings, Career and Opportunities Chinese Overseas Scholars Association China HR Network China Marketing Network China Lawyer Network China Banking & Finance Club China Private Equity & Venture Capital Forum China Startup - Entrepreneurs Community China Information Technology: Networking, Forum and

Jobs China Supply Chain, Procurement and Logistics

Network China Telecom Professional Network China CFO - Finance, Accounting Professional

Network China Manufacturing & Engineering Professional

Network Chinese Overseas Educated Scholars Association China Energy Professional Network Fudan Alumni Association

Shanghai HR Network 上海人力资源 Hong Kong HR Network 香港人力资 Beijing HR Network 北京人力资 Shenzhen HR Network 深圳人力资源 Guangzhou HR Network 广州人力资源专业

协会 China Training & Development 培训和发展 China Compensation & Benefits 中国薪酬

职业协会 China Recruitment & Staffing Professionals Network 职业招聘者联盟 China HR Vendors 中国 HR 供应商大 China Headhunter 猎头赢 China HR Leaders Forum 中国 HR 领袖论

坛 National Association of Asian American

Professionals Korean American Society of Entrepreneurs Network #1 Overseas Chinese Network Asian Lounge

Linkedin.com



Latin American Latin America Network Womenalia- the network for professional

Women Mujer y Empresa Mujeres Profesionales Mujeres en Tecnolgia Mujeres en Carrera Mujeres Trabajando Professionals with Disabilities Discapacidad y empleo Resp. Social y Trabajo con Discapacitados Professionals con Discapacidad

EMEAR Spain Business and Professional Services

Network Italian Professionals Netherlands HR Professionals Netherlands HR Professionals Ukraine United Kingdom Careers, Networking, Jobs Open networking United Kingdom Italy Business Professionals Network Human Resources Italy Java Developers Italy

Linkedin.com



Middle Eastern Arab Professionals in Finance, Banking,

Investments & Capital Markets Arab Entrepreneurs & Investors United Arab Emirates Business and Professional

Network UAE Professional Networkers Group Arab Telecommunication Professionals Arab Business Club Saudi Arabia NetWork Saudi Arabia Networking & Career Opportunities Saudi Arabia Business and Professional Network

Indian India Leadership Network India Jobs Network Young Indian Entrepreneurs India Software Brief India Job Careers & Networking Indian Startups

Linkedin.com

Connect with US Veterans on LinkedIn


Visit: http://veterans.linkedinlabs.com/

Source veterans from a dedicated LinkedIn.com website

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http://veterans.linkedinlabs.com/

http://veterans.linkedinlabs.com/


US Military & Veteran Footprint On LinkedIn

State VeteransCalifornia 78,634

Texas 72,133

Florida 49,603

Ohio 23,940Illinois 23,390

Total 247,700

Financial Services & Insurance

Professional Services

Technology - Software

Aero/Auto/Transport

Government/Education/Non-profit

6%

8%

11%

16%

29%

Chart Title

Engineering

Information Technology

Sales

Support

Operations

6%

8%

8%

9%

18%

Top Industries

Top Functions

Linkedin.com

– LinkedIn has a partnership with the White House:

– Tagged job postings linked to

the White House’s new

Veteran’s Job Bank

– Special LinkedIn micro-site

dedicated to veterans:

http://www.linkedin.com/veteran

s

– Free one-year Job Seeker

subscriptions for all veterans in

the U.S.

Networking Tools

http://www.linkedin.com/veterans

http://www.linkedin.com/veterans

Utilize Custom Filters


Create and apply custom filters specific for Diversity and/or Military groups

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Recruiter


University Custom Filters

Recruiter


Technique Examples

Diversity Identifier

("Financial Analyst" OR Accountant) AND ("Alpha Delta Pi" OR "Alpha Gamma Delta" OR "Alpha Omicron Pi" OR

"Alpha Phi" OR "Chi Omega" OR "Delta Delta Delta" OR "Delta Gamma" OR "Gamma Phi Beta" OR "Kappa Alpha Theta" OR "Kappa Delta Chi" OR "Kappa Kappa Gamma"

OR "Pi Beta Phi" OR "Sigma Kappa" OR "Sigma Pi Phi" OR "Alpha Phi Alpha" OR "Kappa Alpha Psi" OR "Omega Psi Phi" OR "Phi Beta Sigma" OR "Sigma Rhomeo" OR "Wine Psi Phi" OR "Iota Phi Theta" OR "Phi Delta Psi" OR "Delta Psi Chi" OR "Beta Phi Pi" OR "MALIK Fraternity, Inc." OR

"Sigma Phi Rho" OR "Phi Rho Eta" OR "Gamma Psi Beta")

Military Identifier

("Project Manager" OR PM) AND (Veteran OR Veterans OR Military OR Army OR Navy OR "Naval Reserve" OR "Air Force” OR Marine OR Marines OR "Coast Guard" OR

"National Guard" OR "Reserve Officers” OR “Training Corps" OR "Reserve Officers Training Corps" OR ROTC)

Build Out Boolean Search StringsExpand your search population to include Diversity and Military members



Be an advanced search guru by using the “OR Builder”

** Can also be used with the AND modifier



Diversity Recruiting Re-Cap

Join diversity groups on LinkedIn.com

Source veterans from a dedicated LinkedIn.com website

Create diversity custom filters

Utilize the OR Boolean Modifier template


How can I become best in class and drive Diversity talent to Williams Corporation using LinkedIn?


Let your employees speak about diversity at your company!

Your Career Page

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Linkedin.com


Career Page TargetingMilitary


GroupsCreate your own affinity groups and own the ad space.

Diversity CampaignPromote your employment brand and jobs

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SPEAK TO A WILLIAMS RECRUITER Williams is Hiring!

Hello Dina ,

Williams is growing and hiring top talent . Our business is thriving and we are excited to bring on some of the best in the business to join our team. We realize that in order to sustain our growth we need to invest in hiring the best people to our organization.

Would you be interested in discussing how you could join a fast-growing company, play an essential part in helping drive this radical shift, and giving your career a tremendous boost in the process?

We are looking for Engineers who love winning, innovating, and having a lasting impact on the world. Now is a great time to join our company to have a hand in shaping how we do business!

Want to learn more or know someone else who may be interested? Click on the button below and we’ll be in touch!

300x600 Banner

“I’m Interested!” Button Once clicked, users

information goes directly to your team to tag and

status

Talent Direct CampaignsTarget Diversity candidates with your message

Capture leads at Diversity events instantly

and manage them in LinkedIn Recruiter,

so you never miss a lead again!


Questions?


Next Steps

Search profiles within groups and dedicated Veterans website

Create custom filters and develop diversity-related Boolean strings

Use Recruitment Ads and Talent Direct Campaigns to target the talent with a well branded experience.

Download Tip Sheets & Register for Webinars– Note: You will have to login to the Talent Solutions Learning Center and

launch your course at the time of your Webinar

African American Groups• Black Enterprise Networked• Black Enterprise • Black Executives Network• Success Minded African Americans • Shades of Success • The Black Professionals Network• National Black MBA Association• NAAAHR - National Association of African Americans in

Human Resources• The Black HR Network • The Black Ivy Alumni League • NSBE-AE• National Society of Black Engineers• NABJ (National Association of Black Journalists)• National Association of Black Accountants, Inc • National Black Public Relations Society, Inc.• Black Hedge Fund • American Association of Blacks in Energy• National African American Insurance Association • National Biotechnology & Pharmaceutical Association

Hispanic Groups• NSHMBA

• Hispanic MBAs

• Hispanic Professionals

• Latino Professionals

• The Society of Hispanic Professional Engineers (SHPE)

• Hispanic Net

• Hispanic Marketing

• Hispanic Alliance for Career Enhancement (HACE)

• The National Hispanic Sales Network

• Hispanic Media Professionals

• Hispanic Human Resources Network

• HISPANIC SOCIAL MEDIA

• Hispanic Professionals Networking Group (HPNG)

• Hispanic Advertising Professionals

• Latino Producers Group

• National Association of Hispanic Journalists

• ALPFA: Building Latino Business Leaders.

• Latinos in Social Media

• Latino leaders around the world

• LatinoExecs

• Mexican Professionals

• Mexican Entrepreneurs - Emprendedores Mexicanos

Diversity Groups

Asian• National Association of Asian American Professionals • Korean American Society of Entrepreneurs • China Pharma Biotech Professional Network #1• Overseas Chinese Network • China Banking & Finance Club• Asian Lounge

Women• Women's Wear Daily• Women 2.0• Women in Photography• Tory Johnson• Woman 2 Woman Business• women-in-business.net

GLBT• GLBT Professionals• Gay Professional Network

Middle Eastern• Arab Professionals in Finance, Banking,

Investments & Capital Markets• Arab Entrepreneurs & Investors• United Arab Emirates Business and

Professional Network• UAE Professional Networkers Group • Arab Telecommunication Professionals• Arab Business Club• Saudi Arabia NetWork • Saudi Arabia Networking & Career

Opportunities• Saudi Arabia Business and Professional

Network

Native American• Native Americans in Business • Native professionals

Disabled• Disabled American Veterans

Diversity Groups

Veterans/MilitaryMembers who have ever served in a branch of the US military:

• Army• Navy• AF• Marines• Coast Guard• OR attended a US service academy

− (West Point, Naval Academy, Coast Guard Academy, Air Force Academy, etc.)

Diversity Groups

LinkedIn is awesome for diversity recruiting

Career

Transcript of LinkedIn is awesome for diversity recruiting