LinkedIn Recruiting presentation for Staffing

Välkommen!

LinkedIn Event14 November 2013

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Tid Innehåll Presenterar

7.30-8.00 Frukostbuffé

8.00-8.15 Nordic Recruitment Trends Marcela & Liselott

8.15-9.30 LinkedIn Solutions:• Social Media• “Vad påverkar dina medlemmar på LinkedIn”• Möjligheter för Search, Rekrytering och

Bemannings- företag med LinkedIn• Trender• Hur mäts framgång?

Michelle & Alex

9.30-10.00 Kort presentation av vår produktmix och sammanfattning

Marcela & Liselott

STOCKHOLM 14 november 2013

TALENT SOLUTIONS

Marcela

15 år inom bemanning och rekrytering Entreprenör, affärsutvecklare, operativ chef, rekryterare och

organisations konsult. Se till att omvandla alla mina kunders kontakter till köpande kunder

eller kandidater!

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Liselott

10 år inom online rekryteringsbranchen Key Account Manager, rekryterare, utbildare, projektledare och

säljcoach Mitt uppdrag är att hjälpa kunder att till fullo utnyttja värdet av sin

investering

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LinkedIn i Norden

1,500,000+

1,000,000

400,000

1,100,000+

Workforce divided by age


Student marknaden:

84% eller Nordens studerande medlemmar använder LinkedIn71% Nordens student medlemmar är villiga att flytta för ett jobb

LinkedIn i siffror 3 M Företagssidor22% Besöker företagets sidor46% nyligen varit aktiva43% Bolagen har en status uppdatering57% Läser InMails143 M besöker LI varje månad

SVERIGE• 224,343 Senioritet CXO/Manager/Director• Industri• 93,700 Finans, 178,307 High tech• Roll• 57,687 Construction• 63,572 Engineering• 67,202 IT• 77,076 Sales• 31,284 Support

Companies Represented:

Sandvik IKEA H&M SpotifyVolvo SEB Nordea SkanskaAdecco Experis Manpower HIQ KING Accenture

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Top 5 trender för att attrahera talanger som du bör känna till

©2013 LinkedIn Corporation. All Rights Reserved.

2013 Global Recruiting Trends

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5 viktigaste trenderna som formar framtidens rekrytering

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3

4

5

Employer branding är både ett hot och en möjlighet

Data används för att göra bättre anställnings- och varumärkesbyggande beslut

Företag investerar i att anställa internt för att stoppa talanger att lämna företag

Företag håller på att lista ut hur de ska rekrytera via mobila enheter

Sociala nätverk ökar i allt större utrsträckning kvaliteten på de som anställs

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Professionella nätverk & intern rekrytering:den snabbaste växande källan till talangrekrytering

Top 5 most important places to find quality hires

“Think about the key quality hires that your organization made in 2012. Which of the following were the most important sources for those key positions?”

2011 2012 2013

Internal hires 35% 31% 47% +12%Recruitment agencies 41% 33% 47% +7%Internet job boards 39% 37% 42% +3%Company career website 42% 41% 39% -3%Social professional networks 11% 12% 18% +7%

Increase (+) Decrease (-)

Recruiters are relying more and more on professional social networks to engage top talent. Stay ahead of the competition by training your team and employees how to be effective.

Sources of Quality Hires

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Sociala nätverk

Professionellt nätverkNyheterPrivat nätverk

Av användarna håller sin

privata och professionella

online använding separat

Användarna har större

förtroende för LinkedIn än andra

nätverk

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Kriget om employer branding har redan börjat

Konkurrenter som har ett försprång Konkurrensfördel

Tror att employer brand har en stark påverkan på förmågan att rekrytera de bästa talangerna

88%1. Investerar i sitt varumärke

2. Ökar fokus på passiva kandidater

3. Bygger och underhåller talent pools eller pipeline

“What are the things that your competitors have done or may plan on doing that would make you most nervous?”

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Använda data för att mäta deras “talent brands” kvalitativt och kvantitativt

Believe organization utilizes data well to make hiring decisions

Regularly survey new hires to understand brand position

14%

26%

23%

34%

Survey new hires regularly to get a qualitative review of your talent brand. Use numerical metrics to measure your brand quantitatively over time and against competitors.

Regularly measure employer brand in a quantifiable way 34% 33%

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1. Arbeta proaktivt med att bygga en talangpool

2. Investera i en employer branding strategi

3. Ha en strukturerad intern rekryteringprocess och stöttande kultur

4. Planering av arbets belastning och talangförsörjning

5. Proaktiv sourcing

“Think about the elements that make up a world class talent acquisition organization. Which of the following choices would you consider to be the most important elements of a world class talent acquisition organization?”

Top 5 tips från världens ledande organisationer

4Intern rekryteringKonsten att behålla talangerna kvar på företaget

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Mobil rekryteringEn ny form av rekrytering som är mycket effektiv för rekrytering av

passiva kandidater

0%

20%

40%

60%

80%

100%

87%

13%

Not investing adequately in mobile

Invest adequately in mobile

Get ahead by taking action now on your company’s mobile strategy, and you’ll expand your talent pool and become more visible to passive candidates

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2005

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2013

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The Media Team

Solutions Consultant Initial strategy and media

reviews

Account Management Set up, implementation,

launch, analytics and reviews

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Agenda

1. Evolution of Recruitment Marketing

2. Introduction to Social Media

3. How People Use LinkedIn

4. Where do you fit in?

5. How to measure success

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Times are changing

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“The best recruiters act like marketers…”

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Fish where the fish are

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Know what they want

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Bring them in…

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How do people use LinkedIn?

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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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Bring them in…

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http://bit.ly/o8rbvf



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How does it compare to other places?

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http://bit.ly/YavXRn



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Passive applicants?

Where are you today?

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Staffing companies are shifting to more efficient strategies

CRM/ ATS reliance, Reactive

Sourcing excellence, team-wide pipelining

Internal and external talent engagement

Post-and-pray Targeted engagement Engage everywhere, including mobile

Employees as niche brand ambassadors

Success metrics

World class marketing of brand

Talent data guides business strategyDeveloping

Foundational

Strategic

Early emphasis on passive talent/ Biz Dev

Job board and social recruiting

Defined Unique Selling Proposition

Traditional

Segment-specific campaigns

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Staffing companies are becoming more strategic

Reactive:Labor-intensive

Applicant quantity focusReq to req process

Developing

Foundational

Strategic

Traditional

Strategic:Efficient

Quality of placement focus Proactive pipeline-based process

How can you plan for success?

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Review – Five Steps To Social Recruiting Success

1. Management have to change their business

2. Establish the business objectives

3. Research your audience and think of a strategy

4. Create tactics for each channel

5. Analyse, measure, iterate, analyse, measure, iterate

What branding looks like and how we measure it

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Put the right message in front of the right audience on your careers page

Establish your market expertise and deliver unique messages for clients, candidates, and internal hiring

• Geography• Function• Industry• Seniority

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Targeted Content Enhances Job Postings

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Drive targeted passive candidates to your careers page through ad campaigns

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The ad campaign will drive relevant traffic to the careers page

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-130

500

1,000

1,500

2,000

2,500

3,000

Organic Traffic Campaign Traffic Job Clicks

Traffic Driver Campaign

600,026Ad impressions delivered

3,449Clicks

~30%of traffic to Careers Page is

clicking on a job

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Follower growth increases

60%

increase in traffic from LinkedIn on corporate website

Increase in new visitors to

corporate website

Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 -

200

400

600

800

1,000

1,200

1,400

1,600

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Engaged members who are already interacting with your employees

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March

April

May

June

July

August

810

482

463

467

2421

1594

6201

6050

5799

5354

5530

5308

Traffic to Employee Profiles Traffic to Career Page

Utilize your employees as brand ambassadors by owning the ad space

on their profile page

The #1 activity on LinkedIn is viewing

other members profiles

On average, recruiters have

10x more activity on their profiles

Why building your brand on LinkedIn is important

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Increase your followers on LinkedIn

71%

68%

61%

New Jobs

News and Insight

New Projects and Initiatives

6,747 followers6,998 followers7,204 followers7,698 followers8,012 followers8,557 followers9,389 followers10,000 followers!!! Follow

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Engagement improves the effectiveness of your proactive outreach

Not Engaged with Brand Engaged with Brand0%

10%

20%

30%

40%

50%

60%

InMail Response Rates

24%

52%12% increase in response after ad

campaign launched

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Establish your brand as best in class

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LinkedIn gör det möjligt för rekryteringsföretag att generera värde för sina kunder på många sätt:

Proactive Sourcing

Automatic

Sourcing

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Recruiter & Talent Pipeline250M+ Professionalson LinkedIn

LinkedIn Career Page

LinkedIn Jobs

Recruitment Media

Ideal Placements for Your Clients

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LinkedIn Personal Accounts:The best way to build and maintain your network

8%*

* Average network reach with 500 connections

Recruitment Solutions

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LinkedIn Recruiting Solutions:The best way to find, contact & attract top talent

100%*

Recruitment Solutions

TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved.

Privatperson kontra Företagslösningar

BASIC

LINKEDIN PREMIUM

TALENT PRO

TALENT FINDER

SALES PRO

JOB SEEKER

RÄCKVIDD?

SAMARBETE?

BYGGA VÄRDE I ALLA KONTAKTER?

SUPPORT OCH UTBILDNING?

UPPFÖLNING OCH STYRNING?

VEM ÄGER INFORMATIONEN?

FRAMTIDEN?

CHECK IN

TALENT SOLUTIONS

Engaging world-class talent at scale does not stop at proactive outreach…

Automatic

Sourcing

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250M+ Professionalson LinkedIn

LinkedIn Career Page

LinkedIn Jobs

Recruitment Media

Ideal Placements for Your Clients

TALENT SOLUTIONS

Members see personalized jobs every time they log in

Erica Robertson

Your ideal candidateController

Bridgewell

Controller

ControllerJuniper Networks

LiveOps

Controller

Senior

6464

AutomaticSourcing

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Våra medlemmar söker på Företag

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I kontakt med följare & grupper

Genom utskick till deras inbox

När de titta på era jobbannonser

Genom riktade kampanjer

När de besöker er företagsida

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Nå och engagera kandidater / kunder vid varje träffyta

När de nätverkar med era anställda


10 sätt att utveckla ditt varumärke på Linkedin

LinkedIn Recruiting presentation for Staffing

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Transcript of LinkedIn Recruiting presentation for Staffing