Recruiting like a Sourcing Ninja on LinkedIn
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2014Global Sourcing Survey
Results
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social networksWhich
are Sourcers using?Whilst it is no surprise that nearly every Sourcer is using LinkedIn, nearly half are missing out on Twitter’s 500m HJ[P]L�WYVÄSLZ��VUS`�H�[OPYK�HYL�leveraging the 1.25 Billion people using Facebook and 77% arecompletely ignoring the 1 billion WYVÄSLZ�VU�.VVNSL���
Is it simply a lack of knowledge on how to use these tools properly?
96%
55% 52%37%
23%
Global Sourcing Survey 5Social Talent | Alexander Mann Solutions
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Less than 500 501-2,000 2,001-10,000
27%
53%
20%
How manyLinkedInconnections
Considering the importance of having a strong network, it’s surprising that ����VM�:V\YJLYZ�OH]L�SLZZ�[OHU�����JVUULJ[PVUZ on LinkedIn.
Most Sourcers (53%) have between 501 and 2,000 LinkedIn connections, but Sourcers in EMEA are twice as likely to have in excess of [OL�PSS\ZP]L������JVUULJ[PVUZ than their Asia 7HJPÄJ�JV\U[LYWHY[Z�HUK�HYL�^LSS�HOLHK�VM�L]LU�North American Sourcers.
However, North American Sourcers are 33% more likely to be super-connectors (>2,000 connections) than their European counterparts.
does the averageSourcer have?
Global Sourcing Survey 7Social Talent | Alexander Mann Solutions
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How are Sourcersengaging with passivecandidates?
38%
���
21%
6%
4%
39% 29% 42%
37% 27%23%
Connect
Connect Connect Connect
EMEA APAC North America
Other
Most Sourcers either send an InMail or add a passive candidate as a Connection PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�them. ����NV�ÄUK�HU�LTHPS�HKKYLZZ��whilst only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.
0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�much more likely to be using a Free LinkedIn Account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�point of contact.
Global Sourcing Survey 8Social Talent | Alexander Mann Solutions
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What are the average response rates by Mediumfor candidates `V\�ÄUK�VU
?��/0./��%����� ��4,+0<4��������� ��=,9@�36>��#������36>���������
Connect
When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.
>OPSZ[�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�than adding someone as a connection, sending an email was even better. However, the majority of Sourcers who pick up the phone to ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�response rates more than double than that of any other medium.
This reinforces the need for Sourcers to have traditional phone skills to compliment their online search skills.
���22%
���
23%
16%
24%
37%
22%
8%
32%
34%
26%
25%������
.SVIHS�:V\YJPUN�:\Y]L`�������������Social Talent | Alexander Mann Solutions
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What does Better Recruitment Productivity look like?
•More Candidates, Faster •Better Qualified Candidates •People who Want to work for you •Improved Response Rates
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Our Black Belt Sourcing Ninjas
Over 7,000 Recruiters to date
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Recruiting like a Sourcing Ninja
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source.socialtalent.co
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How much time would that save
you?
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1 minute of lost productivity costs:
•£1 •£260 per year
1 hour of lost productivity costs:
•£60 •£15,600 per year
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Black Belt in Internet Recruitment
•Recruitment/ Sourcing Qualification •Best Practice Use of Online/ Social Media Tools to Identify & Engage with Talent
• Increases Recruiter Productivity •Delivered Online (12 month license) •Used by 7 of the 10 most followed companies on LinkedIn
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Offer
Register your Interest before COB today
£708 £354
Buy before COB 3rd October
D29
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Johnny Campbellsocialtalent.co @socialtalent [email protected] linkedin.com/in/johnnycampbell
Turning Recruiters into…