LinkedIn features guide

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    18-Oct-2014
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A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

Transcript of LinkedIn features guide

Slide 1

WHAT IS LINKEDIN?

LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia

WHY USE LINKEDIN?

Over 65 million members Powerful business network Access to people Members from different sectors Establish and take control of your professional identity Strengthen your network overtime & maintain relations with your network

USING LINKEDIN FOR BUSINESS Find business clients, potential partners etc.. Increase the visibility of your brand/company Increase credibility position yourself as an expert Increase reputation & make long lasting referrals Competitors research Use as a blog/website promotion tool Recommend employees Recruit people Event promotion

WHAT YOU SHOULD DO?

Choose your LinkedIn connections and content carefully Use keywords for better ranking Participate/Join in groups Review incoming messages and reply Post question and respond to others Follow companies Create Events and update your connections

POSTS AND UPDATES

Events updatesJobs descriptionsTweetsAdvices/SuggestionsSharing interesting stuffBlog posts Questions & quotations

BECOME EXPERTOffer expertise through Q & AShare useful and informative contentLaunch pollsJoin the discussions

GROUP ETIQUETTESStart your own groupListen to the conversationsPost CommentsAttract high profile people to your network

EXPAND NETWORKMonitor your network statusConnect to people in groupsAdd contacts toolSearch like minded professionalsJoin people on other networks

LEVERAGING LINKEDINRecruitment and Job offer

LEVERAGING LINKEDINMarket & company research

LEVERAGING LINKEDINFinding/Seeking information about candidates

Sharing company insights & achievements

LEVERAGING LINKEDIN

LEVERAGING LINKEDINBlog promotion

PLAYING WITH TOOLS & APPLICATIONSIntegrate Slideshare PPT and docsShare your tweets after integrating TwitterIntegrate your Wordpress blogAdd your Amazon recommended reading listConnect your files with Box.net and more

RECOMMENDATIONS Used by LinkedIn searchBoost employee moraleBuild your brand and reputationConnect with your customers and partnersHelps you hire and get hired

FEATURES OF LINKEDIN1. Company Profile

FEATURES OF LINKEDIN2. Individual Profile

FEATURES OF LINKEDIN3. Status Updates

FEATURES OF LINKEDIN4. Recommendation

FEATURES OF LINKEDIN5. Groups

FEATURES OF LINKEDIN6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)

FEATURES OF LINKEDIN7. Events

FEATURES OF LINKEDIN8. Recruitment

FEATURES OF LINKEDIN9. Answers

GETTING STARTEDCreate your free account

GETTING STARTEDFill the complete information

GETTING STARTEDAdd connections

GETTING STARTEDAsk for recommendations

GETTING STARTEDAdd application (Twitter, Sildeshare and Wordpress etc..)

GETTING STARTEDJoin relevant groups

GETTING STARTEDBlogs after employees exit

GETTING STARTEDAdd employees

LINKEDIN ADVANCE SEARCH

LINKEDIN STRATEGIC SEARCH

GETTING EVENT PROMOTEDList Industry Events

GETTING EVENT PROMOTEDInvite connections

GETTING EVENT PROMOTEDIt can help your process registration and payments

LINKEDIN MARKETING STRATEGIESBrand visibility

LINKEDIN MARKETING STRATEGIESDirect & Indirect sales

LINKEDIN MARKETING STRATEGIESImplementing SEO

LINKEDIN MARKETING STRATEGIESMarket Research

LINKEDIN MARKETING STRATEGIESAdvertisement Potentials

LINKEDIN MARKETING STRATEGIESRecruitment and Job listings

LINKEDIN MARKETING STRATEGIESBusiness Development

THINGS TO DOFollow employees code of conductFill the complete company and profile info.Help people by answering their queriesInvite people you know (only)Share useful new articlesShare content with other networks

DONT TRY THESE.Dont advertise on discussions & groupsDont be a spammer otherwise you might end up being bannedDont put incorrect profile informationDont clutter your profile with AppsAvoid annoying messages

THANK YOU