Jon's BLT guide - LinkedIn

Linked

...Jon’s guide to

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optimising your LinkedIn profile

Jon Fernandes

Why optimize your profile?

Increase the traffic your professional website receives from search engines

Linking company websites to employee’s LinkedIn profile improves page rank and search engine rank

Become indexed/listed in search engines, build your own brand.

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What steps can you take to optimise your profile?

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Here’s what you can do...

1. Enrich your profile with relevant keywords2. Make sure you make full use of your

professional headline3. Create a unique URL for yourself4. Create unique and dynamic anchor links

to your website5. Answer questions and partake in

discussions

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1. improve your profile with keywords

Include true to life information about

yourself, leveraging the SEO keywords your team is using.

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– Description– Current– Summary– Specialities

1. Enrich your profile with keywords

Profile Edit profileSmall edit buttonFill out as much as possible, focus key words in the following sections:

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1. Enrich your profile with keywords

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2. make full use of your professional headline

• Profile Edit profile• Current

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2. make full use of your professional headline• screenshots

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• Instead of something basic like:

3. Create a unique URL

• This makes it more likely for your profile to show up in a search for your name

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• How?


• Profile Edit profile• Change public profile• Edit public profile url• Change to your name• Set address

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• You can see how:

• Is easier to find/write than:

4. Create custom anchor links

• Rather than generic ‘my website’ name. • Create custom text anchor links

– Google will think your page is a good match for these words when searched.

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• How?


• Profile Edit profile• Scroll to website – Edit• Drop down– other fill out keywords

– then enter url

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5. Answer questions

• As well as building your professional reputation and credibility. Answering questions increases direct links to your profile. Strengthening visibility

• How

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5. Answer questions

• More Answers Browse then answer. Simples

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More tips…

• Keep building connections• Participate in discussions• Link other social sites to your profile• Request recommendations

• This will all improve your visibility online

• Keep building connections• Participate in discussions• Link other social sites to your profile• Request recommendations

• This will all improve your visibility online

Jon Fernandes

Jon's BLT guide - LinkedIn

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