Presentation LinkedIn New Advanced features for 2016
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WELCOME Advanced Search Techniques & Enhancements CareerPlace 2016 BRUCE BIXLER
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Transcript of Presentation LinkedIn New Advanced features for 2016
WEL
COM
E
Advanced Search Techniques & Enhancements
CareerPlace 2016 BRUCE BIXLER
Vide
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Job Searc
hSocial Media
Net-workin
gLinkedI
n Jargon
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es(V)ery (I)mportant (P)oint!
LinkedIn is NOT social media! LinkedIn is a Business Networking site
LinkedIn is a Marketing TOOL For your profile
©Bruce Bixler [email protected]
2016 LinkedIn Updates:Messages, Groups, and
Skills
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LinkedIn Complete your Profile
Incomplete profiles are 40 times less likely to be viewed in key word searches
Profiles w/o pictures are 7 times less likely to be viewed by people searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are 100% complete
Change the default URL for your profile to your name and link to your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49
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Did you know about LinkedIn Headlines
• Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile.
• Your headline is the most heavily weighted keyword search area on your profile.
• Your Headline is the ONLY totally customizable section on your LinkedIn profile
• You headline shows up in ____actions you take on LinkedIn
• Your complete headline shows up on _______ search
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Did you know about LinkedIn Headlines
• Profiles with _____connections on LinkedIn show up in 2 -3 % of profile keyword searches
• Profiles with ____connections show up in 85 -90% of profile keyword searches
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Your Profile “LinkedIn Contacts”
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Your Profile “LinkedIn CRM”Connections Resource
Management
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es Manage skills & Expertise
Endorsements
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esOptimize Secret #2: Past position (s)
Titles
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es Advanced tip: Join 45 groups
Groups allow you to connect to target people
Groups allow you to message others in group
Groups allow you to search for careers
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es Advanced: Join 45 groups
Groups allow you to follow others in group
Groups allow visibility to millions of connections
Groups allow you to demonstrate your expertise
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Advanced Searching Groups
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es Advanced Strategy : Company
Follow
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esAdvanced People Search
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esBoolean People Search Terms
Boolean searches - The site doesn't support wildcard searches, but you can use advanced search operators and Boolean logic. You can also use these Boolean search types to refine your results:
Quoted searches - For an exact phrase, enclose the phrase in quotation marks (e.g. "product manager").
NOT searches - To exclude a particular term, type that term with an uppercase NOT immediately before it (e.g. NOT computer).
OR searches - To see results that include just 1 of 2 or more terms, separate those terms with an uppercase OR (e.g. sales OR marketing).
AND searches - To get results that include 2 or more terms, you can use the upper-case word AND as a separator (e.g. manager AND director). Note: You don't need to use AND. If you search 2 or more terms, you'll automatically see results that include all of them.
Parenthetical searches - To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, or have director AND division in their profiles, type: VP OR (director AND division).
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esBoolean People Search Terms
• (“business analyst” OR “systems analyst” OR “system analyst” OR “functional analyst” OR “requirements analyst”)
• (develop OR developer OR developed OR developing OR development
OR develops) • (iOS OR iPhone) -(network OR QA test OR manager OR director OR chief
OR founder OR owner OR vice OR president OR recruiter)
• Character string – over 1000 characters – free account
• Recruiter account – over 3000- characters
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Searching Your Connections Connection’s
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2016 LinkedIn Updates:Messages, Groups, and Skills
©Bruce Bixler [email protected]
2016 LinkedIn Updates:Messages, Groups, and Skills
©Bruce Bixler
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• Job Listing • Hands on development of online, email, and text-
based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.
• Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.
• Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness.
• Help define social media strategy to meet the bank's objectives. Execute on that strategy over time.
• Optimize page design using A-B testing.• Plan for internal advertising rotation to ensure
optimization of ad space within our site.• Assist in the development of online advertising to
promote brand and product/service awareness and drive traffic to our website.
• Provide guidance to agency recommendations on search engine marketing.
• Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management.
• Your Profile• Led development of online, email, and text-based
marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals.
• Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications.
• Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness.
• Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time.
• Optimized page design using A-B testing.• Planed for internal advertising rotation to ensure
optimization of ad space within our site.• Assisted in the development of online advertising to
promote brand and product/service awareness and drive traffic to our website.
• Provided guidance to agency recommendations on search engine marketing.
• Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management
©Bruce Bixler [email protected]
Que
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Questions?
THANK YOUContact Information
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler
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